By now, you probably already know the importance of user research, and better understanding your users' needs and tasks. But it's also important to dig deeper, into the psychology of what motivates them, and understand how humans really behave and think. Leave off those rose-colored glasses and see how users actually perceive an experience. In reality, humans have limited memory and focus; we’re swayed by emotion more than we'd care to admit. Carefully considering every single thing in our lives would be far too overwhelming, so humans often revert to using their more primitive fight-or-flight "lizard brains" to make decisions quickly.
9. The principles of human psychology will remain
the same, which means that the design principles
based on psychology will remain unchanged.
DONALD NORMAN
16. Elderly
Eleanor
“I don’t even know what that
is, but don’t worry about it.”
Age: 82
Location: Madison, ME
Education: High School
Occupation: Retired
PERSONA 1
17.
18.
19. PERSONA 2
Average
Joe
“I’m still figuring out how to
set it up.”
Age: 57
Location: Boca Raton, FL
Education: Bachelors
Occupation: Architect