Better Messaging: Bringing the Customer's Perspective to your Messaging

1,072 views

Published on

How to make your messaging more memorable and meaningful with customer personae and a better understanding of their wants, questions and objections. Download the 4-page companion handout, which includes an example and blank framework: https://ttms.box.com/shared/static/5lxddl5n8o9n3bbgfde3.pdf. Copyright 2013, Teaching That Makes Sense, Inc.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,072
On SlideShare
0
From Embeds
0
Number of Embeds
350
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Better Messaging: Bringing the Customer's Perspective to your Messaging

  1. 1. Monday, November 17, 2014
  2. 2. Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck Monday, November 17, 2014
  3. 3. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  4. 4. Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck Monday, November 17, 2014
  5. 5. Monday, November 17, 2014
  6. 6. Monday, November 17, 2014
  7. 7. Monday, November 17, 2014
  8. 8. Monday, November 17, 2014
  9. 9. Monday, November 17, 2014
  10. 10. Monday, November 17, 2014
  11. 11. Monday, November 17, 2014
  12. 12. Monday, November 17, 2014
  13. 13. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  14. 14. Monday, November 17, 2014
  15. 15. Monday, November 17, 2014
  16. 16. Monday, November 17, 2014
  17. 17. Monday, November 17, 2014
  18. 18. Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck Monday, November 17, 2014
  19. 19. Monday, November 17, 2014
  20. 20. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  21. 21. Monday, November 17, 2014
  22. 22. Monday, November 17, 2014
  23. 23. Monday, November 17, 2014
  24. 24. Monday, November 17, 2014
  25. 25. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  26. 26. Monday, November 17, 2014
  27. 27. Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N00 Created with Haiku Deck Monday, November 17, 2014
  28. 28. Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck Monday, November 17, 2014
  29. 29. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  30. 30. Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 Created with Haiku Deck Monday, November 17, 2014
  31. 31. Monday, November 17, 2014
  32. 32. Monday, November 17, 2014
  33. 33. Monday, November 17, 2014
  34. 34. Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory 37 Monday, November 17, 2014
  35. 35. 38 Monday, November 17, 2014

×