Better Messaging: Bringing the Customer's Perspective to your Messaging

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The Word Factory - B2B & B2C content marketing, brand journalism and consulting

How to make your messaging more memorable and meaningful with customer personae and a better understanding of their wants, questions and objections. Download the 4-page companion handout, which includes an example and blank framework: https://ttms.box.com/shared/static/5lxddl5n8o9n3bbgfde3.pdf. Copyright 2013, Teaching That Makes Sense, Inc.

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• linkedin/in/margotlester
• @word_factory
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This is a presentation I made outlining revision and editing strategies based on the 6 Traits and other approaches. The workshop was part of the National High School Journalism Conference on 10 November 2016 in Indianapolis. Co-presented with Steve Peha. For more writing tips, download the companion packet at http://bit.ly/TWFReviseEdit, or buy Be a Better Writer (co-written by Steve and me) at www.babw.me.

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1. Monday, November 17, 2014

2. Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck Monday, November 17, 2014

4. Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck Monday, November 17, 2014

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18. Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck Monday, November 17, 2014

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34. Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory 37 Monday, November 17, 2014

35. 38 Monday, November 17, 2014

Better Messaging: Bringing the Customer's Perspective to your Messaging

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