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Monday, November 17, 2014
Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created...
Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Ha...
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Create...
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
Monday, November 17, 2014
Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N...
Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created wit...
Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 ...
Monday, November 17, 2014
Monday, November 17, 2014
Monday, November 17, 2014
Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory...
38 Monday, November 17, 2014
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Better Messaging: Bringing the Customer's Perspective to your Messaging

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How to make your messaging more memorable and meaningful with customer personae and a better understanding of their wants, questions and objections. Download the 4-page companion handout, which includes an example and blank framework: https://ttms.box.com/shared/static/5lxddl5n8o9n3bbgfde3.pdf. Copyright 2013, Teaching That Makes Sense, Inc.

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Better Messaging: Bringing the Customer's Perspective to your Messaging

  1. 1. Monday, November 17, 2014
  2. 2. Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck Monday, November 17, 2014
  3. 3. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  4. 4. Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck Monday, November 17, 2014
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  13. 13. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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  18. 18. Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck Monday, November 17, 2014
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  20. 20. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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  25. 25. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
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  27. 27. Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N00 Created with Haiku Deck Monday, November 17, 2014
  28. 28. Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck Monday, November 17, 2014
  29. 29. Key Message Architecture © 1999-2014 TTMS. Inc. Monday, November 17, 2014
  30. 30. Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 Created with Haiku Deck Monday, November 17, 2014
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  34. 34. Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory 37 Monday, November 17, 2014
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