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Inbound Marketing is the Answer - Leighton Interactive
- 1. INBOUND MARKETING IS THE ANSWER
- 2. WHAT WEBSITES USED TO BE
- 3. ONLINE BROCHURE LOCATIONS CONTACT INFORMATION ALL ABOUT YOU
- 4. WHAT WEBSITES SHOULD BE
- 5. USER CENTRIC • Lead Generation • User Experience • Data Analysis• Valuable Content • SEO & KTR • Flexible
- 6. OLD/MARKETER CENTRIC LEAD GENERATION • Cold Calling • Cold Emails (SPAM) • Interruptive Ads • Marketer-Centric NEW/CUSTOMER CENTRIC LEAD GENERATION • SEO • Valuable Content • Attraction • Customer-Centric
- 9. PERSONAS • Semi-fictional • Represents your ideal customer • Identifies watering holes • Identifies pain points • Provides insight and direction
- 10. MAKE CONTENT THEY LOVE
- 11. SOCIAL MEDIA: A MUST HAVE
- 12. CONNECT WITH YOUR AUDIENCE AND DRIVE TRAFFIC TO YOUR WEBSITE
- 18. CRM• Define lifecycle stage • Manage your pipeline • Share goals with sales team • SMARKETING
- 20. Creating Promoters & Evangelists • ENEWSLETTERS • COMMUNITY ENGAGEMENT • CUSTOMER NOURISHMENT • VALIDATION & ENGAGEMENT
- 21. TRACKING & ANALYZING TRENDING DATA MANAGING EACH STEP OF THE INBOUND METHODOLOGY COMBINING MULTIPLE TOOLS INTO ONE
- 22. FOUR STEPS TO START USING INBOUND MARKETING 1. Define your ideal customer. 2. Define a strategy for creating high quality content to generate traffic and convert visitors into leads. 3. Maintain a website that focuses on user experience, always ensuring there is a way for the user to move forward in their buyer’s journey. 4. Set benchmarks for success and track your metrics, making adjustments as needed.
- 23. WANT THE TOOLS TO START USING THE INBOUND METHODOLOGY? LEIGHTONINTERACTIVE.COM
- 24. SEE HOW YOU CAN IMPROVE YOUR ONLINE PRESENCE FOR FREE Data4Designs.com • COMPETITOR COMPARISON • HEAT MAPS • USER RECORDINGS • OVERALL WEBSITE PERFORMANCE
- 27. 2:00 – 2:45 PM Breakout Session PSIGEN Software Inc. Breakout Room: Delta 360 Club “Eliminate Data Entry – with Document Scanning, Data Capture and Extraction” Chad Seefeld, VAR Business Development Manager MARCH NETWORKS Breakout Room: Guest Locker Room “Security is Just the Start with Intelligent Video” Net Payne, Chief Sales & Marketing Officer FORTINET Breakout Room: Main Field “Stay Ahead of Threats with Advanced Security Protection” John Gleason, Systems Engineer SINGLEWIRE Breakout Room: Interview Room “When Seconds Count: IP Paging and Emergency Notification” Pat Scheckel, Senior Vice President of Marketing