Multinational Corporations In India

1. Made by: Simmi Saleem
11th Commerce

2.  Introduction to MNC
 TOP MNCS
 TOP 2 MNCS EXPLAINED-
 MICROSOFT
 MCDONALDS
 ADVANTAGES OF MNCS IN INDIA
 DISADVANTAGES OF MNCS IN INDIA

3. Manages production
AND/OR Deliver Services
In more than ONE
NATION
Multinational Corporation AKA MNCs are companies that are engage in
Production ,Distributions of Goods and/or Services in more than one
Nation

4. According to Franklin Root (1994), an MNC is a
parent company that:
•engages in foreign production through its
affiliates located in several countries,
•exercises direct control over the policies of its
affiliates,
•implements business strategies in production,
marketing, finance and staffing that transcend
national boundaries.

5.  Ford
 IBM
 British Petroleum
 Mc Donald’s
 Phillips
The largest MNCs:
Wal-Mart Stores
Exxon Mobil
Royal Dutch Shell
Fact -These companies have turnovers in excess of the GNPs of some
countries.

7. MICROSOFT
C E O : S a t y a N a d e l l a
M D : K a r a n B a j w a
F o u n d e r : B i l l G a t e s , P a u l A l l e n

8. Microsoft In India
Microsoft India Private Limited is a subsidiary of American software company
Microsoft Corporation, headquartered in Hyderabad, India. The company first
entered the Indian market in 1990 and has since worked closely with the Indian government,
the IT industry, academia and the local developer community to usher in some of the early
successes in the IT market. Microsoft currently has offices in the 13 cities of Ahmedabad,
Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad, Indore, Jaipur, Kochi, Kolkata,
Mumbai,
New Delhi, and Pune. Increasingly, the company has become a key IT partner of the Indian
government and industry,
supporting and fueling the growth of the local IT industry through its partner enablement
programs. Since its entry into India,
Microsoft has focused on three key objectives:
To become a key IT partner of the Indian government and the local IT industry
To support and fuel growth of the local IT industry through its partner enablement programs
To use the Microsoft Unlimited Potential program to enhance education, jobs and opportunities
and foster innovation through relevant, affordable access to computing.
Microsoft in India employs about 6,500 people and has six business units representing the
complete Microsoft product portfolio. Bhaskar Pramanik, Chairman of Microsoft India,
announced that Microsoft intends to provide free internet connectivity across India

9. Microsoft In India
Products and Services offered
1- Microsoft windows- Windows is the operating sytem offered by Microsoft
Corporation. Over 80% people in India use windows OS.
2- Microsoft Office- We all are very familiar with Microsoft Office. Microsoft
office offfers following software programs that are basic
use for our computers-
•MS word
•MS Excel
•MS powerpoint
•MS Access
•MS outlook express

10. Microsoft In India
Products and Services offered
3- Skype- We all know about skype. Whether it to call in other country or
simply do a free video call, we use Skype.
Skype is a free video/audio/Im sharing software that is very
reliable and offer best services in the market.
4- Bing- Bing is the second largest Use Search Engine in the world(first
Being google). Bing is one of the oldest product of Microsoft

11. MCDONALDS
CEO:STEVE EASTERBROOK
Founder:RAY KROC
*In India,the brand is managed by two business
entities...
Connaught Plaza Restaurants Private Limited,
led by Mr.Vikram Bakshi,
JV Partner and Managing Director, North &
East India
Hardcastle Restaurants Private Limited, led by
Ms.Smita Jatia,
Managing Director, South & West India

12. McDonald's™ philosophy of QSCV (Quality, Service, Cleanliness and Value)
is the guiding force behind its service to the customers in India.
Following its philosophy of being sensitive to local food and cultural preferences, India was the first country in
the McDonald's™ system where it served non-beef and non-pork products. More than 70 percent of the menu in
India has been locally developed with complete segregation of vegetarian and non-vegetarian products right
from the food processing plants to the point of serving the customers.
McDonald's™ commitment to its Indian customers is evident even in development of special sauces that use local
spices and chillies. The mayonnaise and all other sauces are egg-less. McDonald's™ also pioneered the
establishment of Cold Chain across India which helps maintain freshness and nutrition in every product.
McDonald's™ regular scrumptious menu includes wide range of products like McAloo Tikki™, Filet-O-Fish™, Spicy
Range, Chicken McGrill™, McVeggie™, Veg Pizz a McPuff™, Chicken Mcnuggets®, Fries, Wraps, an assortment of
Sundaes, Soft Serve and refreshing beverages such as Ice Tea & Cold Coffee with outstanding service in a vibrant
and lively ambience, for which McDonald's™ is known worldwide.
McDonald's™ had further reinforced the branded affordability mantra via the introduction of the Happy Price
Menu which starts at Rs 25 only.
Keeping pace with the customer evolving needs McDonald's™ also functions on models that drive convenience
and create unique differentiation like McDelivery, Drive thru, Breakfast Menu, high ways and extended hours.
(Currently, available in select cities)
At present, there are 300 McDonald's™ restaurants in India.
The strong foundation that Ray Kroc built... continues today with McDonald's™ vision and commitment for its
internal as well as external customers. Since then, it has evolved into a value driven brand, and recognizes that
affordability of its products is an attractive proposition for its customers along with taste. McDonald's™
continues to strengthen it business model and progress with customers evolving needs
MCDONALDS IN INDIA

13. Products and Services offered
MCDONALDS IN INDIA
Since, Mcdonals is a food chain, fast food & beverages are offered by McD
Some of the McD specials with Mcdonalds trademarks are as below-
1- McAlloTM tikki- A tikki delight: Potato and peas patty topped
with veg sauce, ketchup, tomatoes and onions
2- Chicken McgrillTM- Chicken grilled to perfection with titillating mint
sauce, tomatoes and onions

14. 3- Veg Pizza McPuffTM- Crispy brown crust with a generous helping of rich
tomato sauce, mixed with carrots, bell peppers,
beans, onions and mozzarella.
4- McWingsTM-If chicken’s your thing, McWings will send you right over
the edge. Coated with a light batter, we guarantee you’ll be
impressed.
5- Mcflurry TM-Taste the clouds with the soft vanilla serve, topped with
creamy Oreo, chunky chocolate crunch or sinful caramel.

15. ADVANTAGED OF MNCS ON INDIAN MARKET
1-FOREIGN DIRECT INVESTMENT-An inflow of foreign capital can reduce or
even remove the deficit in the balance of
payments if the MNCs can generate a
net positive flow of export earnings..
2-EMPLYMENT GENERATION- Multinational corporation hire the host country
human resource. This is very beneficial to
Indian Market as the percentage of
unemployment is high.
3-Bring technological advancement- Mncs introduce updated technologies
& techniques of production,
distribution.
4-.Other Beneficial Roles: The MNCs also bring several other benefits to
the India.
(a) The domestic labour may benefit in the form of higher real wages.
(b) Consumers benefits by way of lower prices and better quality products.
(d) MNCs expenditures on research and development(R&D), although limited
is bound to benefit the host country.

16. DISADVANTAGED OF MNCS ON INDIAN MARKET
1 Political Risks – As the operations of the MNCs is wide spread across
national boundaries of several countries they may result in
a threat to the economic and political sovereignty of host
countries.
2 Loss to Local Businesses – MNCs products sometimes lead to the killing
of the domestic company operations.The
MNCs establishes their monopoly in the
country where they operate thus killing the
local businesses which exists in the country.
3 Loss of Natural Resources – MNCs use natural resources of the home
country in order to make huge profit which
results in the depletion of the resources thus
causing a loss of natural resources for the
economy
4 Money flows – As MNCs operate in different countries a large sum of
money flows to foreign countries as payment towards profit
which results in less efficiency for the host country where
the MNCs operations are based.