industrial report on campco and supram industries

2. The objective of an industrial visit provides an insight into the corporate
world. It provides a practical real-world perspective on different
functions in organizations such as Marketing, HR, Finance, Operations,
Customer Service, Logistics, etc.
Industrial Visit brings clarity to important management concepts; it gives
practical experience on how these concepts are put into action.
 Industrial Visit Bridge the gap between classroom’s theoretical training
and practical learning into a real-life environment.
 It provides an opportunity to ask questions related to their area of
interest.
 It helps to identify the prospective area of work like marketing, finance,
logistics, etc.
 This also gives students a platform to enhance their interpersonal skills.
 The students get to see the best practices opted by different companies
for similar work.

3. Central Arecanut and Cocoa Marketing and Processing
Co-operative Limited.
“Dilwala Chocolate”

4.  The chocolate industry belongs to
secondary industry which in terms belongs
to food processing sector.
 The global chocolate market reached a value of $106.6 crore as
of 2020 in spite of the situations like covid 19.

6. CAMPCO : Central Arecanut and Cocoa Marketing and Processing Co-
operative Limited .
The company was established on11 July 1973 at Mangalore by the
founder Sri.Varanashi Subraya Bhat
CAMPCO put up a chocolate factory at puttur, 50km away from
Mangalore.

7. Employees:
In CAMPCO the total number of employees working together are 237 as of the information
given in the websites, in which 130 are employed on contracts. The employees who are
headed by deputy general manager and under him there are 6 assistant managers for each
department.
Sales :
In CAMPCO sales are being conducted in two ways. That is through depots and sales
representatives. It has different depots though out India. Export on the other hand generated
a total of about us $14 million over a 5 year period. Among the leading buyers were
Malaysia, Korea and USA. CAMPCO recorded a financial turnover of Rs 1,848 crore in the
FY 2019-20
CAMPCO has sales depots in many branches as such:
Its regional offices are situated in
• Mangalore
• Shimoga
• Tumkur
• Kasargod
• Thrissur
• Ahmadabad
• Sirsi
• Puttur
The chocolate sales offices are situated in:
• Mangalore
• Kerala
• Hyderabad
• Delhi
• Ahmadabad

8. VISION of the company:
• “CAMPCO is formed to help the farmers, procuring more and more areca nut and
cocoa, and then utilizing these materials in a better way which will help the farmers
to get market for their products.”
MISSION of the company:
• CAMPCO’s mission statement is “co-operation between people, Harmony between
faiths… May the fragrance of peace prevail forever”
• “From areca to chocolates, this policy has taken us a long way. And we are happy to
share this secret with you. At CAMPCO we, symbolize the triumph of the co-
operative spirit. And how co-operative can be a source of prosperity”.
• This mission statement maintains that the company has a good relation between
people and harmony between faiths and high set of values and purposes behind its
existence.
Shared values:
• It refers to set of beliefs, views, opinions value and aspiration of the employees that
goes beyond the formal objectives.
• In CAMPCO all employees share the same guiding values and responsibilities for
particular task, provided to them. Chief executive gives responsibility for each
department about the task. It also maintains quality consciousness.

9. Campco produces mainly the following products as
follows:
 Premium chocolates
 Chocolate bars
 Industrial products
 Creamy milk sweet
 Éclairs
 Chocolate gift box
 Chocolate drink

10. The organization structure of CAMPCO is vertical in shape where the
superior takes the top most position and authority is passing vertically
from top to bottom. The management of CAMPCO vests in the boards
of directors consisting of 17 directors

11. The structure refers to the skeleton of the whole organization. In a business
organization there will be many different functional departments all to help the
company in its organizational methods.
Departmentalisation is the foundation of organizational structure. it means division
of work into smaller units and then regroup into departments on the basis of
similarity of features. In this, each department is headed by a person known as
departmental manager or head of department CAMPCO, as there are in any
business all used for different functions:
There are several functional departments in CAMPCO chocolate factory, which are
handling various operations. They are:
• Production department
• Administrative department
• Quality control department
• Stores department
• Marketing department
• Maintenance department
• Accounts department
• Security department

12. CAMPCO chocolate factory entered
into an agreement with m/s food
specialties ltd known as m/s nestle
India ltd, on 7th February 1990, for
manufacture and supply of bulk
quantity of chocolates and cocoa
products
CAMPCO factory had entered into an
agreement with amul India ltd, on
January 2001 for the manufacture and
supply of bulk quality of chocolates. The
agreement was made only for 5 years.
The amul ltd supplies the raw materials
to the CAMPCO ltd; the campco makes
chocolate and supply to amul ltd.

13. 1.Pluck the pods
2.Break the pods
3.Fermenting
4.Drying
5.Roasting
6.Cracking and winnowing
7.Grinding and conching
8.Temparing
9.Moulding
10.wrapping

14. The diagnosis of the firm’s strength and weakness can be fruitful only if the environmental factors
and market conditions are considered keeping in mind the internal capabilities of the company.
This approach essentially involves matching the internal capabilities with the environmental
opportunities and threats.
Strength:
• 1. Large Product Mix.
• 2. Largest chocolate Factory in South East Asia.
• 3. Highly Committed Employees.
Weakness:
• 1. Lack of Promotional Activities.
• 2. Suffering from huge loss.
• 3. Inefficient Utilization of the Capacity.
• 4. Inefficient Product Quality.
Opportunities:
• 1. There is a large market for chocolate which is untapped in India.
• 2. expanding the existing product mix can lead to increase in market share.
• 3. Greater product awareness can be brought about within all age group showing chocolates as
the best gift to friends and relatives.
• 4. Popularity can be gained through the social service in the backward areas of south India.
Threats:
• 1. There is a severe competition from multinational companies such as Cadbury and Nestle.
• 2. Frequent changes in Government rules and regulations and tax policies.
• 3. Competition from local players such as Amul.

15. “BEST MANUFACTURER EXPORT
AWARD – MEDIUM / LARGE” in the
Processed foods for the Export of its
Drinking Chocolate WINNER to
African Countries
The Federation of Indian Export
Organisations, under the Ministry of
Commerce, Government of India
CAMPCO the Top Multi Product
Exporter in Karnataka (Silver)

16. “A friendly partner to your business”.

17.  The automotive industry comprises a wide range
of companies and organizations involved in
the design, development, manufacturing, marketing, and selling of motor vehicles. It
is one of the world's largest industries by revenue.
 The automotive industry in India is the fifth-largest in the world (fourth largest in
2018, a bit ahead of Germany, then back to fifth the following year)
 An embryonic automotive industry emerged in India in the 1940s. Hindustan
Motors was launched in 1942, long-time competitor Premier in 1944,
building Chrysler, Dodge, and Fiat products respectively. Mahindra & Mahindra was
established by two brothers in 1945, and began assembly of Jeep CJ-3A utility
vehicles. Following independence in 1947, the Government of India and the private
sector launched efforts to create an automotive-component manufacturing industry
to supply to the automobile industry. In 1953, an import substitution programme was
launched, and the import of fully built-up cars began to be restricted.
 Eventually multinational automakers, such as, Suzuki and Toyota of Japan
and Hyundai of South Korea were allowed to invest in the Indian market, furthering
the establishment of an automotive industry in India.

18.  The Indian auto-components industry has experienced healthy growth over the last few years. The
auto-components industry expanded by a CAGR of 6% over FY16 to FY20 to reach US$ 49.3
billion in FY20
 The Indian auto ancillary industry is one of the crucial industries in India and contributes 2.3% to
the total GDP.
 The industry employs as many as 1.5 million people directly and indirectly.
 The fortunes of the auto ancillary sector are closely linked to those of the automobile
sector. Demand swings in any of the segments (cars, two-wheelers, commercial vehicles) have an
impact on demand for auto ancillary products. Demand is derived from original equipment
manufacturers (OEM) as well as the replacement market.
 The industry can be broadly classified into two categories - organized and unorganized. The
organized sector caters to OEMs and consists of high-value precision instruments while the
unorganized sector comprises low-valued products and caters mostly to the aftermarket category.
Some examples of auto ancillary industries are - Tyre industries, Battery, Gears, and Engines etc.
 As per Automobile Component Manufacturers Association (ACMA), automobile components export
from India is expected to reach US$ 80 billion by 2026. The Indian auto components industry is
expected to reach US$ 200 billion in revenue by 2026.
 The auto component manufacturers are largely found in clusters located in places such as
Jamshedpur and Kolkata in the East, Indore in Central India, Pune in West, Manesar in North and
Chennai in South India
 The auto ancillary industry is the other side of the automotive industry, which deals with the
manufacturing and selling of intermediate parts, equipment and chemicals among others.

19. • The Supram Industries is 24-years-old. The company was established in the year
of 1994 by Mr. K. Narayana Prasanna, a highly committed technocrat with a vision
of providing values to the Customers, Suppliers and Employees. It was achieved with
the dedication and commitment to the business growth of the company by upgrading
the Technology and customer requirements. it is promoted by Narayana Prasanna,
who has over 18 years of experience in manufacturing precision turned and
machined components, Slider assemblies for automobile seats, Stamped and
pressed metal components and allied engineering products.
• It is located at #34, Sir M. Vishweshwaraiah Industrial Layout Alahally, Anjanapura
Post, Bengaluru, and Karnataka 560062.

20. VISION
 “To provide best values & satisfaction to our Customer, Supplier
& Employees by growing the business to new heights through
Technology and Business Process improvements. Supram
Industry believes in giving trouble-free service to customers,
adding value to their trust and confidence in the company, thus
always striving to have a good rapport and long lasting
association with all its customers. They are a well known name
in the arena of Precision machining, Slider assemblies for
automobile seats, Pressed metal components and fabricated
parts”.
MISSION
 “To conduct business with ethical practices and walk or talk. To
offer consistent products and services with uncompromising
quality supported by continuous improvements and innovations
thereby
 Exceeding customer's expectation. To ensure the culture of
utmost respect and empowerment to individuals and be a
catalyst in enhancing their competencies”.
VALUES:
 “Supram Industry believes in giving trouble-free service to
customers,
 To provide best values & satisfaction to our Customer, Supplier
& Employees by growing the business to new heights through
Technology and Business Process improvements.
 To be innovative and dynamic

21. Mr. K. Narayana Prasanna: a technocrat who established supram
industries in the year 1994 with the vision of providing values to the
Customers, Suppliers and Employees
Partners/ clients:
 Frauscher sensor technologies
 Mukunda foods private limited
 Kirloskar electric company
 G.E.T & India limited
 CVG Group
 Harita seating systems
 SKF technologies
 Mitsubishi heavy industries
 VST Tillers & Tractors
 Milltech machineries Pvt ltd

22. Supram Industries
Infrastructure Comprises
of:
 Administration department
 Procurement department
 Quality control department
 Sales and marketing
department
 Well established
distribution network
 Packaging department
 Warehouse department

23. 1.Rotary Shaft for Tractors and Tillers 2. Track Assembly For Export Seats

24. 3. Spline shaft 4. Mounting Plate Assembly for Automobile Seats
5. CNC Machine Board 6. Die Accessories 7. Rigas

25. 1. CNC turning
2. CNC milling
3. CNC EDM
4. Stamping
5. Forming
6. Forging
7. Heat treatment
8. Induction hardening
9. Cylindrical grinding
10. Welding through semi automatic fixtures

26. Best performance award by Mitsubishi:

27. STRENGTH:
To be innovative and dynamic “a friendly partner to your business.”
company’s strength in terms of capacity, quality, financial leverage,
and experience and to show the ability to start the business and to
develop it in a trustworthy way for long term business relationship.
The power of the dynamic team truly devoted to the needs,
challenges and dreams of the esteemed customers.
WEAKNESS:
The current covid-19 pandemic has deeply affected this market. Due
to loss of many jobs, the purchasing power of many individuals has
come down. Also with the rise in work from home setups as further
lead to the downfall of the industry.
THREAT:
Technological advancement like green mobility has created need to
focus on more research and development and innovations in supply
chain in the auto ancillary market, and local suppliers need to adopt
with the changing technological trends to survive in the market.
OPPORTUNITY:
India has a young population base with high purchasing power, which
will lead to an increase in first-time vehicle purchases. Increasing
disposable income and higher per-capita income of the middle class
will also lead to new vehicle purchases along with repurchase of
vehicles.

28. The study gives ,a practical exposure to the company. It gives the
knowledge of the various functioning departments. It has also teaches
about how to carry out the research.
This study helped us to know about the chocolate industry, auto mobile
industry and auto ancillary industry to which the company belongs to, it
helped us to study about the various factors about the chocolate and
auto-ancillary industry on how they work and let to showcase the
reality of such components industries it helped us to know the
background of the company, ownership of the company, and business
carried by CAMPCO and SUPRAM. Vision and mission of the
company and the products manufactured by company and overall
details of the company. The competitors of CAMPCO and SUPRAM
and dealers of the company and also explains the various departments
of the company and also describes about the company analysis and
finally the manufacturing process done in the CAMPCO and Supram
Industry.

29. Thank you