McDonalds has extensive marketing strategies to promote its brand globally. It segments customers based on geography, demographics like income, age, and family size. Its products include hamburgers, chicken nuggets, and French fries. McDonalds uses a variety of places to sell its food like restaurants, kiosks, websites, and a mobile app. It also uses promotions like toys in Happy Meals to attract kids. McDonalds closely monitors consumer preferences to update its menu over time.

1. McDonalds Marketing
Strategies
Project by:
Eman Mehar
Department:
Biotechnology

2. Introduction Of
Marketing Strategies
Marketing strategy is very important for developing any of the
business. Without it the effort of the business to attract customer
is random and very inefficient. The main focus of your strategy
must make sure that your product should fulfill the demands of
the consumers and it maintains the long term relationship with
those consumers. To achieve this you will have to initiate flexible
strategy that responds to change in customer demand and
perception. It may also give brand name to your product which
will help you to run your business in new markets smooth and
efficient manner.

3. Purpose Of Marketing Strategies
• First of all the main purpose of your marketing strategy should be
identify the whether the target customers are satisfied with your
product and services of your business.
• Once you have created and implemented your strategy, try to
identify the feed from your customer and if any changes or
improvement is required apply it for the maximum satisfaction of
customers.
• This helps you to identify that where your strategy needs to be
improved and how it can be developed, so that it can be
implemented for effective action.
• Before applying any strategy in the business proper planning
programs must be organized within the members of organization.

4. What Is Marketing?
• Marketing is the activity, set of institutions and processes
for creating, communicating, delivering and exchanging
offerings that have value for customers, clients, partners
and society at large.
MARKETING
Needs & Wants
Satisfaction of
needs & wants
through ideas,
products &
services

5. Cont…..
• We are able to understand that a successful marketing deals with
satisfaction of both the parties.
• Sale: An exchange of goods and services without any barter
system and having common currencies that exchange is called a
sale. So while achieving the goals of the marketing by selling, it is
not compulsory that both parties should agreed upon the
transaction.
• A marketing strategy defines and describes the objectives or
planning through which you are going to satisfy your consumer
needs in the selected target market.
• It doesn't involve written work but it includes communication
between different departments of the business enterprise .
• For example: Sales department, managers, executives etc.

6. Business Advantages
• Identifies needs and wants of consumers.
• Determines demand for product.
• Aids in design of products that fulfill consumers needs.
• Outlines measures for generating the cash for daily
operations, to repay debts and to turn a profit.
• Identifies competitors and analyzes your products or firms
competitive advantage.
• Identified new product areas.
• Identifies new potential customers.
• Allows for test to see if strategies are giving the desired
results.

7. Business Disadvantages
• Identifies weakness in your business skills.
• Leads to faculty marketing decisions based on
improperly analyzed data.
• Identifies weakness in your overall business plan.

8. Marketing Strategies Of McDonalds

9. Introduction Of McDonalds
• McDonald's fast food restaurant is one of the largest franchises in the United States
as well as aboard.
• Their top menu items include: hamburgers, cheeseburgers, McNuggets, and French
fries. They are also known for one of their popular desserts: the apple pie and their
breakfast sandwich: the Egg McMuffin.
• There are more than 32,000 McDonald's restaurants serving in 117 countries. More
than 75% of McDonald's restaurants worldwide are owned and operated by
independent owners.
• McDonald's has several ethical and social responsibility policies in place throughout
their solely owned and franchised companies. These policies include placing the
customer experience at the core of what they do, committing to their employees by
nurturing their talent and rewarding their achievements, maintaining high
standards regarding the conduct for business, and giving back to the communities in
which they are established.
• All of these values are infiltrated through all levels of the company, which keeps
McDonald's thriving as a successful fast food chain restaurant.

10. Risk management of McDonalds
• Risk management is imperative to McDonald's. They have a risk assessment
tool that they use to determine the Country Risk: which pertains to the
specific country or region they are located in. Industry Risk: which pertains
to supplies produce and Facility Risk: which is a combination of both
country and risk groundwork.
• These factors are all part of the risk assessment tool that is used in each of
their companies to help them with risk management.
Security Features:
• Security features in McDonald's includes their security camera systems
within the facilities to continuously monitor all activity in and around the
restaurants to ensure the safety for the workers as well as customers.
• McDonald's use these security cameras also in regards to workers
compensation claims or liability lawsuit claims from consumers.
• McDonald's also monitors their computer software systems with an ACS
system that monitors the technological factors of their business.

11. History Of McDonalds
• McDonalds was started in 1940 as a fast food restaurant by two
brothers named Richard and Maurice McDonald in San
Bernardino., California in US.
• The name of restaurant was McDonalds Hamburgers, by mid 1950s
their restaurant revenue had reached $350000.
• Raymond Kroc, the distributer for milkshake machines expressed
interest in their business and finalized the deal of franchising with
both brothers. He established a franchising company called
McDonald system incorporation.
• McDonalds is no one of the most valuable brands globally worth
more than $25 billion. Though the company has roots in the US.

12. McDonalds Starts In Pakistan
• McDonald's Pakistan is the Pakistani subsidiary of the
international fast food chain, McDonald's. Its first
restaurant was established in Lahore, followed by a second
restaurant a week later in Karachi, in September 1998.
• McDonald's Pakistan currently operates 71 outlets across
24 major cities nationwide, serving millions of customers.
• Its franchise includes following locations
Karachi, Lahore, Faisalabad, Islamabad, Rawalpindi, Gujran
wala, Peshawar, Multan, Hyderabad, Quetta, Sargodha, Ba
hawalpur, Sialkot, Sukkur, Sheikhupura, Rahim Yar
Khan, Dera Ghazi Khan, Gujrat, Sahiwal , Abbottabad
and Jhelum. The largest number of outlets is in Lahore,
followed by Karachi and Islamabad-Rawalpindi.

13. Mission Statement
• Mc Donald's is the largest and best known global food
service retailer entertaining 1.6million customers
everyday in 121 countries. McDonalds is the market
leader with outstanding brand recognition, experience
management, high quality food, site development
expertise, advanced operational systems and unique
global infrastructure which ensures a position that
enables us to capitalize on global opportunities. We plan
to help in the development of the social infrastructure
of the country where we work in. We want to be the
best employer for our people in each community around
the world. We plan to expand our leadership position
through great testing food, superior services, everyday
value and convenience.

14. Evaluation of Mission Statement
• Customers: The aspect of customers is used in this mission statement in the words.
“Entertaining 1.6million customers everyday ”
• Product or Services: The aspect of products is mentioned here as they are basically a
food manufacturing company, so they have mentioned them in these word: “Mc Donald's
is the largest and best known global food service high quality food”
• Markets: McDonalds have mentioned about the markets in which they operate in words:
“entertaining 1.6million customers everyday in 121 countries”
• Technology: McDonalds is technologically very sound as they have mentioned: “advanced
operational systems”
• Concern for survival, growth and profitability: This aspect has been used in the mission
statement of McDonalds in the following words: “We plan to expand our leadership
position through great testing food, superior services, everyday value and convenience.”
• Philosophy: Philosophy is included in the mission statement of McDonalds in words: “We
want to be the best employer for our people in each community around the world.”
• Concern for employees: McDonalds is concerned about their employees for better
management of the organization. They have mentioned: “We want to be the best
employer for our people”

15. Marketing strategy of McDonalds
• The market strategy is in place Commitments are
given to different individuals so that the path of
action can be executed.
• Frameworks have been set up. Short-term market
reaction against targets, which have given.
• McDonald guarantees a constant and controlled
within limits, to perform certain limited spending
plan.
• Once the strategy of marketing is set up, different
obligations are given to various people so that the
Plan can be actualized.

16. Market Segmentation
• Segmentation Strategies: The segmentation strategy of
McDonald's can be elaborate about under the accompanying
heads.
• Geography: The division system of McDonald's can be involved
about beneath the accompanying heads. Topography
Geographically McDonald’s look like to contain requested the
whole Pakistani business part as metropolitan and nation markets.
Obviously the reason McDonald’s India market began to calmly at
multiple portions, by organizing the complete concentration
towards simply urban business area. McDonald's Pakistan
beginning today gives nourishment just to the metropolitan
masses in Pakistan. There might be a couple purposes behind this,
like the natural dietary examples, their sensibility and standard
approach towards sustenance.

17. Conti……
• Demographical: Demographically the McDonald's appears to have
separated its financial class on the going with parameters.
• Income Level: In a business part like Pakistan where a vital degree of
Pakistan people lies in the lower level of pay, the expense of the things
ends up being to a great degree fundamental. In the blink of an eye the
test was to give quality things at costs sensible to metropolitan masses. The
assessing of the things are through recalling the necessities of the desk
group and the superior common laborers, the compensation grouping
those have been created at an uncommonly essential velocity over the
span of late years. For illustration, the sequence has a thing called
McAlootikki costing 20 rupees, that gives sustenance to the most part to
the understudy amass whose pockets are not adequately far reaching Age:
The earlier method of the McDonald's was to area the business segment on
the reason of the age, by cooking fundamentally to the youngsters and
youth. Nevertheless, now they are endeavoring to cloud this division and
focus on the all age clusters. Family: McDonald's is right now concentrating
all in all family by offering distinctive sparks squeezed thing plots like
"family suppers" at a to a great degree forceful expense.

18. Conti…..
• Psychographic: Caretaker with youngsters Visits McDonald's to give their children a
treat. Kids need to visit McDonald’s, as it is a fun spot to eat. A business client Visits
McDonald's amidst the day as association is quick; the sustenance tastes incredible
and can be eaten in the auto without influencing a clamoring work plan Young
people are pulled in through the Saver.
• Behavioral: Events: below this division the McDonald's have ordered clients on the
premise of the recurrence of their vacation, interested in normal as well as
infrequent clients. Presently, to amplify the bunch of customary clients they are
concocting promotion tagline is "BAHAANA KYA HAI“ therefore to facilitate the
clients don't search for an extraordinary event to visit McCafes. Recent position
inside Indian business segment: yet in ill feeling of grasping most of the above
division and advancing plan rigid substances do exist. In India, nine years after the
first Mac was extremely, and yet it is to take a burger cervical net profit. It would like
to make back the underlying interest in a year or two. Mc store in India are
commonly takes among 5 to 7 years to earn back the original investment. Part of
the purpose behind its long earns back the original investment period needs to do
with the ventures required per store as far as gear and framework. A great part of
the procedure control gear that permits Mc to hand out burgers and different
requests inside its super quick time must be foreign made.

19. Toys For Children With Happy Meal

20. McDonald’s Marketing Mix
• Products: The major and most important thing while offering a menu to
the customer is that you should provide them a choice. The reason for this
is that customer has number of ways to spend their money on various
places according to their need. So by providing them a choice you are
actually catering their need. McDonalds always try to create a menu,
which is actually customers’ want or need. However due to rapid changes
in technology and others factors customers are changing over time. May
be what is fashionable today may not look attractive tomorrow. So here
the Research and Development of McDonalds monitors consumer’s
preferences closely. They do cater these changes through introducing new
products and also by elimination old ones or those, which are not actually
working for them (malik, 2011). McDonald’s mainly deals with the food
and beverages products in a wide range. They use to offer various types of
gifts with their products to attract kids. This may not be counted in their
products list but can be mentioned as the innovative way of offering the
products. It will be further discussed in promotion mix part.

21. List Of Products:
• The following main unique product lines with having a unique
test as following:

22. Conti…..
• PLACE: Physical presence or distribution points for any products are not known as place
in the marketing mix but it is consist of management range of process. These processes
are engaging to provide products to the end customers. Here McDonalds Pakistan has
adopted this strategy and is providing their customers with the prominent places
where they are going to distribute their products. So the element indicated that there
should be location where firm product can be offered. So McDonald Pakistan has
virtual and non-virtual locations for selling their products like following:
• Restaurant’s.
• Kiosk
• Websites and apps
• McDonald mobile app specially designed to get customer familiar about the products
and services been offered.
• In Pakistan the restaurants of McDonalds are generating more sales revenues than
other types where the products are been offered. Also kiosks are coming under these
restaurants for selling some selected products. In Pakistan it is done lesser but in other
countries like USA kiosks are been second-hand in regular actions and specialized
events like sports competition. In Pakistan and all around the world the websites or
post mates are used to give the orders. Also you can download the app of McDonalds
and can get benefit from that by placing your order without going physically.