What’s driving demand around the globe   australia - james keldoulis
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  • 1. The Domestic Macadamia MarketPresented by James Keldoulis GB-Commtrade Pty Limited
  • 2. GB-Commtrade Pty Limited• Sales & marketing company• Importer & exporter• Representative & exclusive agent• Distributor & logistics management• Specialist in nuts, dried fruits and related products• Offices in Sydney and Melbourne• HACCP certified• Member of the AMS and other trade associations• Member of the management committee of Nuts for Life
  • 3. Australian Nut Consumption at trade, 2003 - 2011 48000 400 46000 380 360 44000 340 42000 320 40000 $A millions 300Tonnes 38000 280 36000 Tonnes 260 34000 $A millions 240 Linear (Tonnes) 32000 220 Linear ($A millions) 30000 200 2002-03 2003-04 2004-05 2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 Source: Nuts for Life
  • 4. Domestic Retail Grocery shareSource: Aust Macadamia Society
  • 5. Total Macadamia Kernel Sales AUSTRALIAN KERNEL SALES BY KEY MARKET BY FINANCIAL YEAR 14,000 12,000 956 1,101 10,000 1,460 2,814 2,451 Volume (MT) 8,000 1,566 1,504 1,285 1,324 1,314 6,000 655 2,669 3,042 1,339 2,648 4,000 1,533 2,000 3,883 3,452 3,413 3,096 0 FY 2009 FY 2010 FY 2011 FY 2012 DOMESTIC EUROPE JAPAN USA OTHER ASIA OTHERSource: The Australian Macadamia Handlers Association
  • 6. Macadamia Retail VolumesMacadamia retail sales volumeby key category (kg) FY10 FY11 FY12Cooking Nut Straight Lines 126,800 142,900 166,200CategorySalty Snack Nut Straight Lines 54,500 48,600 50,700Category Mixed 201,980 206,480 235,790Health Category Straight Lines 22,508 24,728 30,825Other channels 318,763 299,195 290,880Fresh Produce Straight Lines 1,120,428 1,018,184 931,846Category Mixed 280,107 254,546 232,962Total 2,125,086 1,994,632 1,939,203Source: Aztec, Nielsen Homescan. Note: industry estimates for share of mixed nutsin salty snacks at 10%. Industry estimate.
  • 7. Macadamia vs Cashew Pricing 20A 18UD 16pe 14r 12kg 10 Premium Style 1Ex 8 WW320 Raw CashewsFa 6ct 4ory 2 0 2007 May 2008 May 2009 May 2010 May 2011 May 2011 December 2012 May Raw Style 1 Australian Macadamias Vs Raw Vietnamese WW320 CashewsSource: GB-Commtrade
  • 8. Macadamia Opening Prices 20 A U 18 D 16 p e r 14 k 12 g 10 Prem Style 1 e x Prem Style 4L 8 Style 6 F a 6 c t o 4 r y 2 0 2007 opening 2008 opening 2009 opening 2010 opening 2011 opening 2011 December 2012 opening Domestic opening pricesSource: GB-Commtrade
  • 9. Macadamias areGood for your business and Good for your Health Market