A must read for all creatives who suffer that usual struggle with the initial part of the creative process: Brainstorming. Also for people interested to know how ideas are generated and how human mind responds to creativity challanges.
2. Even the smartest people Think that their thoughts are like birds, Like eagles or larks. I thought so too. We were wrong. Our thoughts are like mice. We set them free, hoping they’ll fly, But instead they hide down in deep dark holes called Experience, Common Sense, Knowledge, Belief, Principles, Convention, Doubt, Fear, Complexes… These holes are warm and comfortable, We spent so much time digging them, doggedly, We call them Our Mind. I cannot teach your thoughts to fly. It is a task for your own talent. But at least I can lure them out of their habitual comfort, To a fickle and treacherous surface Called Creativity, And, maybe take them on a little walk, At first, on crutches...
40. Provocation Tool As an example, we could make a statement that 'Houses should not have roofs'. Normally this would not be a good idea! However this leads one to think of houses with opening roofs, or houses with glass roofs. These would allow you to lie in bed and look up at the stars.
55. Write On The Legs The First Associations That Come To Mind HAPPINESS CAT CHOCOLATE SWIMMING ETC
56. Take One Branch And Add More Associations Each On One Line CAT Purring Fur Fussy eater Stopping out You are Mind Mapping using roots and branches
57. Bubble Map Sequence Problem Solving Writing Free- Associating Defining problem MIND MAPPING
58. Finding right questions Interviewing Seeing Patterns Hitchhiking off ideas Seeing solutions Self Team Problem Solving Relating to bigger problem Comparing viewpoints Pre- Outlining Writing Taking notes Writing a talk Overcoming writer’s block Brain- Friendly Non- Judging Random thoughts Free- Associating Seeing more than on paper Problem Solving Writing Why it Works KEY Brain- storming Recording meetings Defining problem MIND MAPPING Fun
we think by recognizing patterns and reacting to them. These reactions come from our past experiences and logical extensions to those experiences. Often we do not think outside these patterns. While we may know the answer as part of a different type of problem, the structure of our brains makes it difficult for us to link this in.
It takes years of training before we learn to do simple arithmetic - something that computers do very easily. On the other hand, we can instantly recognize patterns such as faces, language, and handwriting. The only computers that begin to be able to do these things do it by modeling the way that human brain cells work . Even then, computers will need to become more powerful before they approach our ability to handle patterns Imagine how much time would be wasted if you had to do a full analysis every time you came across a cylindrical canister of effervescent fluid. Most people would just open their can of fizzy drink. Without pattern recognition we would starve or be eaten. We could not cross the road safely.
It takes years of training before we learn to do simple arithmetic - something that computers do very easily. On the other hand, we can instantly recognize patterns such as faces, language, and handwriting. The only computers that begin to be able to do these things do it by modeling the way that human brain cells work . Even then, computers will need to become more powerful before they approach our ability to handle patterns Imagine how much time would be wasted if you had to do a full analysis every time you came across a cylindrical canister of effervescent fluid. Most people would just open their can of fizzy drink. Without pattern recognition we would starve or be eaten. We could not cross the road safely.