- ENE is a non-profit organization that researches and advocates for innovative environmental policies across the Northeast US and Canada. - The External Relations Manager develops compelling messages, identifies key audiences, and ensures consistent communication about ENE's work on issues like energy efficiency, clean energy, and climate change. - Communicating complex environmental issues effectively to different stakeholders is challenging due to the complexity of the issues, variety of audiences, and need for timely responses. ENE addresses these challenges through strategies like producing illustrated analyses, using multiple communication channels, and seizing opportunities in the policy landscape.

1. Marlborough, MA
October 1, 2014
11:00-12:00
Emily Avery-Miller, External Relations Manager
Environmental Research &
Strategy
Mass. Green Career Conference

2. ENE’s Mission
ENE is a non-profit organization that researches
and advocates innovative policies that tackle
environmental challenges while promoting
sustainable economies.

3. Role of External Relations Manager
 Policy Areas: Energy Efficiency, Transportation,
Clean Energy, and Energy Grid
 Staff: 15 experts in law, economics, environment
 Geography: Work at all jurisdictions from state-
level to national, in U.S and Canada
 Organization: Offices in Boston, Hartford,
Providence, Rockport, Ottawa with other
northeast locations
 Funding: Several foundation grants and some
individual donations

4. Role of External Relations Manager
 Develop compelling messages
 Identify key audiences and channels
 Ensure consistent and timely
communication

5. Goals and Challenges
 Capture complexity while being
accurate and compelling
 Reach several different audiences
 Respond in a timely way to a
changing landscape

6. Challenge 1: Complexity of Issues
 Climate change is hard to pin down
 Energy policy crosses multiple
jurisdictions
 Stakeholders range from consumer
advocates to policy makers to
industry and businesses

7. Challenge 2: Multiple Audiences
 Lawmakers and State officials
 Industry, Business, Utilities
 Other Advocates, Community
Groups
 Mass Media, General Public

8. Challenge 3: Urgency
 Large-scale problems demand
progress now
 Need to be responsive to changes
in the policy landscape

9. Strategies
 Analyze and Illustrate
 Use Multiple Channels
 Seize the Moment

10. Strategy 1: Analyze and Illustrate
Case Study:
EnergyVision
Comprehensive,
illustrated report
demonstrating how 4
pathways can help us
reach 80% GHG
reductions by 2050

11. Strategy 1: Analyze and Illustrate
Quantifiable Results with Clear
Presentation

12. Strategy 1: Analyze and Illustrate
Visualize a New Version of a Complex System

13. Strategy 2: Use Multiple Channels
Case Study: Connecticut Fixed Rate Hike Proposal
The Message: An increased fixed charge would be a
barrier to clean energy progress and would hinder our
ability to modernize the power grid.
The Means:
• Official Comment and Analysis
• Educational Briefings for Leaders
• Public Event
• News and Opinion Pieces in the Media

14. Strategy 2: Use Multiple Channels
Case Study: Connecticut Fixed Rate Hike Proposal
Educated state leaders. Invited to join Senator’s press event.

15. Strategy 2: Use Multiple Channels
Case Study: Connecticut Fixed Rate Hike Proposal
Participation in state proceedings. Publication in news outlets.

16. Strategy 3: Seize the Moment
Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative
(RGGI)
The Messages:
• NJ, which left RGGI in 2011, has forgone an estimated
$114.3 million in RGGI auction proceeds and could miss out
on an additional $387.1 million through 2020
• Rejoining the RGGI program could have multiple economic
and environmental benefits
The Moment:
• RGGI Quarterly Auction -September
• EPA Clean Power Plan released this summer identified RGGI
as a possible means of state compliance with new federal
regulations

17. Strategy 3: Seize the Moment
Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative
(RGGI)
Original Research and Analysis
Press Release & Web Publication

18. Strategy 3: Seize the Moment
Case Study: New Jersey Participation in Regional Greenhouse Gas Initiative
(RGGI)
Earned Media: Opinion Column, Editorial Briefing, Press Outreach

19. Recap
• Leverage skillsets and
organizational capacity
• Deliver the message through
multiple channels
• Keep eyes and ears open for
opportunities

20. For More Info
• www.env-ne.org
• EnergyVision http://www.env-
ne.org/resources/detail/energyvision
• ClimateVision
http://www.eneclimatevision.org/

21. Contact Information
ENE
Rockport, ME / Hartford, CT / Boston, MA
Providence, RI / Ontario, ON, Canada
www.env-ne.org
Emily Avery-Miller
External Relations Manager
617-742-0054x100
eavery-miller@env-ne.org