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Jeff inglis2015masccc

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Presentation at the 5th Massachusetts Sustainable Communities and 4th Sustainable Campuses Conference

Published in: Environment
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Jeff inglis2015masccc

  1. 1. The Media and Sustainability Jeff Inglis Policy Analyst, Frontier Group jeff@frontiergroup.org @FrontierJeff April 2015
  2. 2. Background —  Joined Frontier Group in 2014 —  Previous career: journalist and editor —  Investigation, research, analysis —  Using research —  Spark action —  Make change
  3. 3. Journalism: Approach —  Documentary —  Descriptive —  Eschews direct advocacy
  4. 4. Journalism: Pitfalls —  Sustainability is urgent and immediate —  Passivity and detachment are out of place
  5. 5. Journalism: Opportunities —  Highlighting problems —  Dramatic imagery
  6. 6. Journalism: Advocacy —  Point of view —  Calls for action
  7. 7. Shift to advocacy —  Still collecting information —  Public records —  Government data —  Other sources —  Making recommendations —  Specific —  Direct
  8. 8. Advocacy: Three-step approach —  Identify the problem —  Imagine a world where that problem doesn’t exist —  Determine how to get from here to there
  9. 9. Advocacy: Identify the problem —  Go general at first —  Define it more exactly —  Use data to describe it —  Dig deeper for detail and stories
  10. 10. Advocacy: Envision a better world
  11. 11. Advocacy: Plot a way to get there —  Specific goals —  Targeted at different groups —  Members of the public —  Government agencies —  Businesses —  Non-profits —  Others —  Use others’ proposals —  Develop our own models
  12. 12. Finding our way to the future —  Use the hive mind —  Connect, communicate, collaborate —  Use journalists as links —  Seek news coverage from elsewhere —  Offer yourself to journalists as a resource —  Share information —  Often —  Generously

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