This Infographic shows considerations for organizing a B2B marketing organization with two functions (Corporate Marketing and Field Marketing) to manage the work...while using vendors and agencies for support. See blog post for a complete narrative on this concept: How to Organize a B2B Marketing Department: http://www.lydiamarketingconsulting.com/1/post/2013/06/how-to-organize-a-b2b-marketing-department-infographic.html About Lydia's Marketing & Communication Consulting Services: I help companies develop effective brand, marketing and content strategies. Strategic Thinker | Exceptional Marketing Planner | Effective Content Marketer | Great Value

1. Sample
B2B Marketing Department
MARKETING ORGANIZATION
MARKETING DIRECTOR
FIeld
marketing
function
corporate
marketing
function
Sales director
marketing / Sales
support manager
Webmaster/Online
Marketing Manager
Content/Communications
Manager
sales events
Web channel
Brand guidelines
Targeted campaigns
for sales reps
CRM
Social media
policies
Marketing automation
Website content
Analytics
Blog content
SEO/SEM
Press releases
Social media channels
Sales
communications
vendors / agencies
tradeshows
support for the team
crm
support / training
Lead nurturing
Design
Media buys
Research
Marketing automation
Website support
Campaign development
Video production
Content production
Email and
Newsletters
Presentations
Employee
communications
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