Personal Information
Organization / Workplace
San Francisco Bay Area United States
Industry
Advertising / Marketing / PR
Website
http://www.lukasyla.com/blog
About
Last 3 years I was helping a car sharing company named CityBee to become a widely used mode of personal urban transportation.
I joined CityBee as an early employee (No.7) and took over a newly created role as a Head of Marketing. I helped to transform CityBee product and marketing strategy from scratch, what in less than 3 years resulted in:
- x10 increase in number of cars (from 50 to 500+ vehicles) and income;
- x3 increase in number of registered users;
- x12 increase in number of monthly active users;
- 7 out of 10 know CityBee brand and what service it provides. A niche product which was considered as a failure is now successfully operating and is improving the city's urban transpor...
Tags
digital marketing rules
marketing tips
online marketing rules
marketing rules
future urban mobility
smart city
shared mobility
connected cars
car sharing
citybee
marketing
advertising
digital marketing tips
content marketing rules
online marketing tips
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patogus budas taupyti
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- Presentations
- Documents
- Infographics
The Brand Gap
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