The Race To 50 Million Page Views

Kieran Lal

Developer opportunity
Source: http://w3techs.com/

4
Community Powered. Innovation.
profiles /
friends
content
(micro)blogging
rich media
Social
Publishing
templates
UGC
workflow
analytics
taxonomy
groups
theme
social
tagging
Drupal

Who
?
© 2011 Acquia, Inc. All rights reserved.

Drupal and WordPress in the Enterprise

Adoption by Industry
Media & Entertainment
Public Sector
High Tech
Higher Ed
Others

Global Ecosystem

Enterprise Web Infrastructure
Other sites
Product sites
Community sites
Marketing Microsites
Corp Site
Departmental Sites
Social Business Software
External Websites
Internal Websites

Stakeholders
Visitors
UX
Content editors
UX
Workflow
Designers (Themers)
Control
Developers
Flexibility
Operations
ilities
IT Executives
Cost
Risk
Responsiveness to business

Monetizing different kinds of traffic
Product sites
One big site
Community site
Diverse sites

Selecting a CMS
What should you keep in mind when choosing between WordPress and Drupal? Discuss changes in CMSs between versions, typical release schedule and focus of changes made in release versions (security, features, etc.).

WCMS Alexa 10K TLDs
388
222
Source: http://crawler.acquia.com

Market Size[1,000,000+ sites]
Innovation[9,117+ modules, ~3% APIs]
Developers[6,668+]
Community[500,000+ members]
“… is as much a Social Software platform
as it is a web content management system.”
CMS Watch, The Web CMS Report 2009
Drupal is Changing the Web
Open source, social publishing phenomenon.
Drupal powers >1.5% of the Web.
[
]

Runs on Popular Configurations
...used by world’s biggest companies
Linux, Windows or Mac
Apache, MS IIS, Nginx
MySQL, PgSQL, Oracle, SQL Server, Mongo
PHP
© 2009 Acquia, Inc.

“Continuous and broad peer review, enabled by publicly available source code, supports software reliability and security efforts”
David M. WennergrenDepartment of Defense CIO“Clarifying Guidance Regarding Open Source Software”
Is Open Source Software (OSS) Secure?

Drupal security team has 35 members
Regularly published security advisories
Open Web Application Security Project Top Ten Vulnerabilities: Audited & Passed
Proof point: www.whitehouse.gov
More info: drupalsecurityreport.org
Security in the Drupal Community

Enterprise Fit Using Standards
External Application Integration
XMLRPC (Drupal native)
The Drupal Services Module
SOAP (web services)
AMF
REST
JSON

Enterprise Fit Using Standards
Database Abstraction Layer

Access, Authorization, and Authorization
368 Modules
Write your own custom integration module

Release cycles

Drupal 7 Features
Installation and Environment
Database layer
Usability
Accessibility
Fields and entities
Image handling
Developer improvements
Semantic web
Distribution support
Performance and Scalability
Upgrade path
Theme system
Documentation
Community
50 contributed modules moved to core
Testing
Security

Background
Legacy system was built in-house in 2000 and development has largely been fixed in terms of editorial tools and core functionality
Development and maintenance of the legacy system was difficult due to:
A substantial period of under-investment
Complex dependencies arising from changes in business model
Lack of available ColdFusion Talent
A change in strategy (to community-driven) required new processes and systems
We use CCI to publish the weekly newspaper

Product set

Final Candidates
Escenic
Drupal
Fundamentally different approaches—open source vs. proprietary
Different core “products”—publishing product vs. community/ blogging roots
Different life-cycles—classic product vs. community development
We prepared a grid across 3 categories covering more than 150 points of comparison
Community features
Editorial and production tools
Technology

Comparison Grid

Implementation and Best Practices

Architecting sites
Other sites
Product sites
Community sites
Marketing Microsites
Corp Site
Departmental Sites
Social Business Software
External Websites
Internal Websites

Testing

Optimization

Opencloud
SaaS
Internal
Hosting
PaaS

Production Issues

Drupal migration
100%
50%
0%
% site traffic
from Drupal
Registration, weekly publishing, etc
April-June 2011
Q3 2010-11
Topic pages, pay-barrier
July 6, 2010
Home page
June 22, 2010
Articles
Jan-Feb 2010
Channels, Blogs
Nov 2009
Comments

Options for increasing performance and handling additional page views
Web servers – Apache? or nginx or lighttpd

Caching – caching proxies (Varnish, Squid), caching static assets with CDNs

Optimizing – optimizing code, rewriting or reassessing modules, op code caching

Databases– tuning queries, MyISAM vs. InnoDB in MySQL, using read slaves, using memcached, noSQL databases (MongoDB, Cassandra)

Hardware – adding resources, high I/O disk sub-systems for your databases

Please Vote On Our Next Topic
Caching proxies and object caching with varnish and memcached
Cloning your deployment and automating management – Rightscale, puppet, and chef
NoSQL Databases
Ad networks and real time bidding
Ideas? Please email us at events@logicworks.net

The Race To 50 Million Page Views

by LogicworksNY

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