Getting Social, Being Social and Staying Social

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LinkedIn For Search and Recruitment Firms

From LinkedIn's SourceIn London event, Matt Alder from Metashift writes on the importance of getting the right message on the right platform to reach the right audience when it comes to passive candidate recruiting plus the importance of mobile to reach the very best on the move

Business Technology

Getting Social, Being Social and Staying Social
Matt Alder
matt@metashift.co.uk

What I’m going to talk about
• Social Media for branding and marketing
What I’m not going to talk about
• Social Media for sourcing

© MetaShift 2012
Social Media Recruitment Marketing

Understanding The Key Drivers
Social Graphs
Sharing
Social Proof

Y = C *2^X
“The amount of stuff we will share today is twice as much as on this
day a year ago, sharing is growing exponentially”
Sharing

Social Recruitment Marketing
Conversation
Content Marketing
Automation

Matching Content, Platform and Audience
15

Matching Content, Platform and Audience
17

Why Bother?
Because the world has changed….

© MetaShift 2012
73% of smartphone
owners access social
networks through
apps at least once
per day

In Summary
• Social is Mainstream
• Expectations are Rising
• Techniques are Emerging
• Mobile is Vital

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