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Getting Social, Being Social and Staying Social

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From LinkedIn's SourceIn London event, Matt Alder from Metashift writes on the importance of getting the right message on the right platform to reach the right audience when it comes to passive …

From LinkedIn's SourceIn London event, Matt Alder from Metashift writes on the importance of getting the right message on the right platform to reach the right audience when it comes to passive candidate recruiting plus the importance of mobile to reach the very best on the move

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Transcript

  • 1. Getting Social, Being Social and Staying Social Matt Alder matt@metashift.co.uk
  • 2. What I’m going to talk about • Social Media for branding and marketing What I’m not going to talk about • Social Media for sourcing
  • 3. © MetaShift 2012 Social Media Recruitment Marketing
  • 4. Understanding The Key Drivers Social Graphs Sharing Social Proof
  • 5. Social Graphs
  • 6. Social Graphs
  • 7. Y = C *2^X “The amount of stuff we will share today is twice as much as on this day a year ago, sharing is growing exponentially” Sharing
  • 8. Facebook and sharing
  • 9. Twitter and Sharing
  • 10. Google and Sharing
  • 11. LinkedIn and Sharing
  • 12. Social Proof
  • 13. Emerging Techniques?
  • 14. Social Recruitment Marketing Conversation Content Marketing Automation
  • 15. Matching Content, Platform and Audience 15
  • 16. Matching Content, Platform and Audience
  • 17. Matching Content, Platform and Audience 17
  • 18. Platforms
  • 19. This is hard work
  • 20. Why Bother? Because the world has changed….
  • 21. But the world is still changing
  • 22. At Tipping Point
  • 23. Mobile and Social
  • 24. © MetaShift 2012 73% of smartphone owners access social networks through apps at least once per day
  • 25. Mobile and Search
  • 26. Speed Matters!
  • 27. In Summary • Social is Mainstream • Expectations are Rising • Techniques are Emerging • Mobile is Vital
  • 28. What’s Up Next? Closing Keynote: Go to Great Halls Dr. Steve Peters