Orange Tab PIYP Recap

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Orange Tab PIYP Recap

  1. 1. PUBLIC RELATIONS MEDIA REPORT LEVI’S® VINTAGE CLOTHING: ORANGE TAB To: Levi’s® XX From: Paul + Williams Re: Following is a status report reflecting the Levi’s Vintage Clothing launch of Orange Tab and Party in Your Pants. Date: August 28, 2013 _____________________________________________________________________________________ EVENT SUMMARY: In celebration of the re-launch of Levi’s® Vintage Clothing Orange Tab, Levi’s® XX planned a weekend in Los Angeles to familiarize media and the public with the collection. As part of the launch, Levi’s® XX design director Miles Johnson met with local Los Angeles, European, Japanese, and American media at the Levi’s® Haus throughout the day on August 15th and 16th to walk them through the history of Orange Tab and the current collection. Josh Katz, Global Marketing Director of Levi’s® XX, was on hand to discuss Orange Tab initiatives including KLVC Radio and Zipper Magazine with media. The meetings at the Haus included Orange Tab media fittings and culminated in a 1972-themed cocktail party on the evening of Friday, August 16th. Fondue, 1970s hors d’oeuvres, and Harvey Wallbangers were served while one of the KLVC Radio DJs provided the music. On Saturday, August 17th, Levi’s® XX held Party in Your Pants, a music festival in Topanga Canyon with contemporary bands playing songs from the 1970s. The bands performing included Jonathan Wilson and Friends playing the Grateful Dead, Dawes playing The Band, Chevy Metal (with special guest Dave Grohl) playing The Rolling Stones, Matt Sweeney and Friends playing a 1970s variety, Jonathan Rice and Friends playing Gram Parsons and The Flying Burrito Brothers, and the CSN Experience with Woodstock Mud playing Crosby, Stills, & Nash. Guests arrived at the venue by bus and were able to watch the shows while enjoying drinks and snacks from vendors around the venue. Cult Gaia provided flower crowns to festival goers, and there were plenty of psychedelic activities around the property including a tie-dying station and a giant game of Twister. P+W coordinated a group of six national American media attendees for the weekend from GQ, Esquire, Esquire The Big Black Book, Glamour, Elle, and Complex. All of the media in attendees enjoyed the festival and were excited to get a better understanding of Orange Tab. Below is a full list of North American media attendees, including local Los Angeles media, along with clippings of all Orange Tab launch/Party in Your Pants coverage in print, online, and through social media.
  2. 2. NORTH AMERICAN MEDIA ATTENDEES Anthem Magazine and The Northern Post - Dustin Beatty Aquarium Drunkard - Justin Gage C Magazine - Elizabeth Varnell Champagne and Heels - Hellin Kay Complex - Soo-Young Kim Elle - Lauren Levinson Esquire - Nic Screws Esquire The Big Black Book - Ben Setiawan Esquire TV - Jonas Bell Pasht Extra - Kristen Rossi Fascett Fast Company - Ari Karpel Glamour - Becky Malinsky GQ - Mark Anthony Green Huffington Post - Max Padilla InsideHook - Reuben Brody LA Confidential - Alexis Johnson LA I’m Yours - Kyle Fitzpatrick LA Record - Daiana Feuer Los Angeles Times - Adam Tschorn Materialology - Daniel Antonio Men’s File - Gabe Sullivan PopSugar - Lindsay Miller PopSugar - Meg Cuna Tomboy Style - Lizzie Garrett Mettler The Fox is Black - Bobby Solomon Range - Jeanine Pesce Rolling Stone - Emily Zemler UrbanDaddy - Monica Terry Valet. - Cory Ohlendorf Vanity Fair - Marissa Eisele Who What Wear - Laurie Trott
  3. 3. Circulation: 954,010 / Ad Rate: $1,061.74
  4. 4. Circulation: 100,000 / Ad Rate: $2,704.75
  5. 5. Circulation: 3,032,000 / Ad Rate: $115,690.00
  6. 6. Circulation: 1,018,242 / Ad Rate: $26,557.33
  7. 7. 17,000,000 Unique Visitors per Month
  8. 8. 170,000 Unique Visitors per Month
  9. 9. 250,000 Unique Visitors per Month
  10. 10. 1,123,340 Unique Visitors per Month
  11. 11. 6,727,676 Unique Visitors per Month
  12. 12. 51,000 Unique Visitors per Month
  13. 13. Unique Visitor Information is NA
  14. 14. Unique Visitor Information is NA
  15. 15. 126,420,372 Unique Visitors per Month
  16. 16. Unique Visitor Information is NA
  17. 17. Unique Visitor Information is NA
  18. 18. 300,000 Unique Visitors per Month
  19. 19. 440,000 Unique Visitors per Month
  20. 20. 24,000 Unique Visitors per Month
  21. 21. 1,800,000 unique visitors per Month
  22. 22. Unique Visitor Information is NA
  23. 23. 6,500,000 Unique Visitors per Month
  24. 24. 7,700,000 Unique Visitors per Month
  25. 25. 11,178,094 Unique Visitors per Month
  26. 26. 72,198 Unique Visitors per Month
  27. 27. 3,000,000 Unique Visitors per Month
  28. 28. 4,000,000 Unique Visitors per Month
  29. 29. 17,000,000 Unique Visitors per Month
  30. 30. 2,060 Unique Visitors per Month
  31. 31. 552,879 Unique Visitors per Month
  32. 32. Unique Visitor Information is NA
  33. 33. 36,770 Unique Visitors per Month
  34. 34. Unique Visitor Information for StyleSight is NA
  35. 35. 1,594,505 Unique Visitors per Month
  36. 36. 1,123,340 Unique Visitors per Month
  37. 37. 5,100,000 Unique Visitors per Month
  38. 38. 250,000 Unique Visitors per Month
  39. 39. 25,000 Unique Visitors per Month
  40. 40. 531 Twitter Followers
  41. 41. Twitter: 2,598 Followers / Instagram: 7,491 Followers
  42. 42. Twitter: 580 Followers / Instagram: 2,243 Followers
  43. 43. Twitter: 2,264 Followers / Instagram: 1,084 Followers
  44. 44. Twitter: 3,922 Followers / Instagram: 2,592 Followers
  45. 45. Twitter: 34,186 Followers / Instagram: 11,440 Followers
  46. 46. Twitter: 97,541 Followers / Instagram: 17,396 Followers
  47. 47. Twitter: 1,234 Followers / Instagram: 1,306 Followers
  48. 48. Twitter: 7,829 Followers / Instagram: 1,860 Followers
  49. 49. Twitter: 3,332 Followers / Instagram: 1,246 Followers
  50. 50. Twitter: 6,789 Followers / Instagram: 9,386 Followers
  51. 51. Twitter: 45 Followers / Instagram: 119 Followers
  52. 52. Twitter: 519 Followers / Instagram: 595 Followers
  53. 53. 28,404 Twitter Followers
  54. 54. Twitter: 282,529 Followers / Instagram: 319,881 Followers

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