S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
	
  
GENERAL	
  FEEDBACK	
  
	
  
•  Total	
  visit...
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
LMC	
  Men’s	
  
	
  
What	
  were	
  the	
  reac*o...
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
LMC	
  Men’s	
  
	
  
Materials?	
  
The	
  lighter...
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
LMC	
  Women’s	
  
	
  
What	
  were	
  the	
  reac...
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
LMC	
  Women’s	
  
	
  
Materials?	
  	
  
Silk,	
 ...
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
LVC	
  	
  
	
  
What	
  were	
  the	
  reac*ons	
 ...
S/S	
  2014	
   2/07/13	
  BREAD	
  &	
  BUTTER	
  recap	
  
	
  
	
  
	
  
	
  
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Bbb ss14 recap

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Bbb ss14 recap

  1. 1. S/S  2014   2/07/13  BREAD  &  BUTTER  recap      
  2. 2. S/S  2014   2/07/13  BREAD  &  BUTTER  recap         GENERAL  FEEDBACK     •  Total  visitors  1381   •  Last  season  visitors  1737,  season  before  that  it  was  2573   •  Top  5  countries:  Germany  (364),  UK  (122),  Holland  (95),  Italy  (88)  and  France  (71)   •  Mostly  exisPng  clients   •  Most  of  the  new  potenPal  accounts  are  old  clients  that  are  interested  again   •  Quiet,  but  quality  was  good   •  People  were  happy  to  see  LMC  again   •  New  locaPon  of  stands  worked  out  great.  More  connected  to  the  visitors,  easier  to   make  contact.  It  was  a  much  beYer  way  to  present  our  SS14  worlds,  made  such  a   stronger  impression.      
  3. 3. S/S  2014   2/07/13  BREAD  &  BUTTER  recap       LMC  Men’s     What  were  the  reac*ons  on  men's  in  general?     Loved  the  seasonal  story  and  that  it  was  also  easy  to  link  back  tothe  collecPon.  People  loved  the  stand   and  colors  and  the  fact  that  we  were  next  to  LVC.  Clients  noPced  the  new  concept  with  the  table,  brass,   rails  and  really  liked  it.       Prints?     Prints  of  ‘where  the  sea  meets  the  sky’,  including  the  Hawaiian  shirt,  Blue  Moon  GradaPon  and   American  Beauty  Waves  BuYon  Down  Shirts.   Blue  Striped  Oxford  1  Pocket,  Japanes  Indigo  flowers   For  Germany  checks  were  not  well  received.     Colors?     Color  paleYe  was  really  strong,  clients  liked  the  the  aqua/indigo  colour  ways,  like  the  Japanese  indigo   flowers.     Fits?   Germany:  Bomber  jacket.  Fits  were  in  general  not  a  priority.  More  the  colour  or  fabric  were  more  point   of  interest  as  well  as  long  sleeve  shirts.  For  Germany  the  Short  Sleeve  Shirts  were  a  hard  sell.      
  4. 4. S/S  2014   2/07/13  BREAD  &  BUTTER  recap       LMC  Men’s     Materials?   The  lighter  fabric  of  the  Big  Shirts  stood  out,  the  same  for  the  Waffle  material  on  the  shorts  and  shirt.   The  sof  feel  of  the  Crew  sweaters  were  noPced  and  well  received.     BoYoms/denim  fits?     Strong  denim  stories.  Strongest  fits  were  the  Thumb  Tack,  ShuYle  and  Needle  Narrow.     Favorites?     Tack  Bamboo,  Tack  Selvedge  rigid  (new  14oz  would  need  a  selvedge  for  good  feedback),  ShuYle  with   recycle  Japanese  fabric,  Classic  Shirt  Indigo  Waffle.   The  tees  and  White  Bits  BuYon  Down  Shirt.      
  5. 5. S/S  2014   2/07/13  BREAD  &  BUTTER  recap       LMC  Women’s     What  were  the  reac*ons  on  women's  in  general?     A  great,  fresh  summer  collecPon.     Prints?     The  Blue  Sapphire  prints  were  very  well  received.   Germany:  the  prints  were  too  present,  the  subtle  prints  like  the  Blue  Sapphire  Ditsy  Waves  worked   nicely.     Colors?     In  general,  very  strong.  For  the  German  market,  needed  more  yellow  items,  pink  wasn’t  great.  For  the   UK  market,  the  pinks  and  blues  worked  best.       Dresses?     It  was  ok,  request  to  have  more  different  fits.   Turquoise  Bay  Dress  had  good  feedback.     Fits?     Need  for  straight  or  slightly  “boxy”  fits  on  more  feminine  fabrics.  The  Turn  Out  Blazer      
  6. 6. S/S  2014   2/07/13  BREAD  &  BUTTER  recap       LMC  Women’s     Materials?     Silk,  the  light  materials,  like  the  coYon  and  coYon  linen  were  posiPvely  received.     Bo:oms/denim  fits?     Strong  denim  story.     Boyfriend  fits  really  good.  Beau  short  had  more  posiPve  feedback  than  Empire  short.     Favorites?     Marker  Blowout,  Empire  Skinny  Pavement,  Slim  Chino  Lagoon,  Crews.     Endless  Shirt  with  tone-­‐in-­‐tone  prints,  Turn  Out  Jacket.        
  7. 7. S/S  2014   2/07/13  BREAD  &  BUTTER  recap       LVC       What  were  the  reac*ons  on  Orange  Tab?     In  general  the  reacPons  were  ok.  For  France  it  was  very  posiPve,  a  lot  of  interest  due  to  the  stories   behind  it.   For  the  German  market,  as  work  wear  conPnues  to  be  the  biggest  interest,  it’s  a  challenge  to  have   stores  open  up  to  Orange  Tab.     Double  Trouble  was  very  well  received  by  Nordic.     What  were  the  reac*ons  on  Treasure  Island?     Loved  the  story.     The  prints  were  really  strong.  The  Gayway  Shirt  was  a  big  hit,  but  concerns  on  whether  it  will  sell.     For  Germany,  the  same  challenge  as  with  Orange  Tab,  Treasure  Island  is  too  daring  and  different.       What  were  the  reac*ons  on  Bing?     All-­‐over  very  good,  the  story  is  great.  People  were  impressed!     Favorites?     Bing!  Tees  were  well  received.   The  Jell-­‐O  story  was  a  really  strong  one  for  Nordic.      
  8. 8. S/S  2014   2/07/13  BREAD  &  BUTTER  recap          

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