1. Emergent Media – Singapore
23 September 2008

2. Web Audience Growth in Asia Pacific
comScore World Metrix
Average APAC growth is 14%, Total Audience ~ 320 million

3. Leading Web Destinations by Usage – Singapore
Online
shopping
4%
Others (Software
download and
advertising) 14%

4. Emergence of Audience Fragmentation

5. Most Influential Blogs in Singapore (Top 50)
Common theme is the narration of bloggers interaction and experience with
products/services and brands as well as thought leadership on various issues.

6. Why Corporations Use Emergent Media?

7. High Value Brands

8. Case Study

9. Emergent Media Usage by Tourism Industry
Tourism and aviation sector have together pioneered the use of new media

10. Singapore Tourism Using
a Range of Initiatives

11. The Uniquely Singapore 2007
Web 2.0 F1 Initiative

12. Singapore as a Holiday Destination:
Media Content Analysis – Sampling methodology used

13. Malaysia as a Holiday Destination:
Illustration of Online Media Content Analysis
Positive messages outnumber unfavourable messages in online discussion

14. The Machine is Using Us

15. Thank You