Emergent Media – Singapore
23 September 2008
Web Audience Growth in Asia Pacific
comScore World Metrix
Average APAC growth is 14%, Total Audience ~ 320 million
Leading Web Destinations by Usage – Singapore
Online
shopping
4%
Others (Software
download and
advertising) 14%
Emergence of Audience Fragmentation
Most Influential Blogs in Singapore (Top 50)
Common theme is the narration of bloggers interaction and experience with
pro...
Why Corporations Use Emergent Media?
High Value Brands
Case Study
Emergent Media Usage by Tourism Industry
Tourism and aviation sector have together pioneered the use of new media
Singapore Tourism Using
a Range of Initiatives
The Uniquely Singapore 2007
Web 2.0 F1 Initiative
Singapore as a Holiday Destination:
Media Content Analysis – Sampling methodology used
Malaysia as a Holiday Destination:
Illustration of Online Media Content Analysis
Positive messages outnumber unfavourable ...
The Machine is Using Us
Thank You
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Emergent Media September 2008

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Emergent Media September 2008

  1. 1. Emergent Media – Singapore 23 September 2008
  2. 2. Web Audience Growth in Asia Pacific comScore World Metrix Average APAC growth is 14%, Total Audience ~ 320 million
  3. 3. Leading Web Destinations by Usage – Singapore Online shopping 4% Others (Software download and advertising) 14%
  4. 4. Emergence of Audience Fragmentation
  5. 5. Most Influential Blogs in Singapore (Top 50) Common theme is the narration of bloggers interaction and experience with products/services and brands as well as thought leadership on various issues.
  6. 6. Why Corporations Use Emergent Media?
  7. 7. High Value Brands
  8. 8. Case Study
  9. 9. Emergent Media Usage by Tourism Industry Tourism and aviation sector have together pioneered the use of new media
  10. 10. Singapore Tourism Using a Range of Initiatives
  11. 11. The Uniquely Singapore 2007 Web 2.0 F1 Initiative
  12. 12. Singapore as a Holiday Destination: Media Content Analysis – Sampling methodology used
  13. 13. Malaysia as a Holiday Destination: Illustration of Online Media Content Analysis Positive messages outnumber unfavourable messages in online discussion
  14. 14. The Machine is Using Us
  15. 15. Thank You

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