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Chineseness of Internet Market
in China
Dr. Gang LU | Founder of TechNode.com
http://gang.lu
Figures by end of 2013
•  Internet Users: 618 millions
•  Internet Penetration Rate: 45.8%
•  Mobile Internet Users: 500 millions
•  93.1% of enterprises have adopted
computers and 83.2% use the Internet.
23.5% businesses sell products online,
26.8% make purchases online and 20.9%
do online marketing.
Chineseness #1
Innovation
• OR	
  
Micro-­‐Innovation
Changba	
  –	
  Mobile	
  KTV	
  Apps	
  
Papa	
  
Papa	
  –	
  the	
  photo	
  can	
  speak	
  
eDaiJia	
  –	
  the	
  App	
  can	
  ‘Save’	
  your	
  life	
  
Chineseness #2 : Social Media
WeChat
• OR	
  
Weibo (Chinese Twitter)
• AND	
  
Something like Facebook? NONE!
Chineseness #3: Chinese Philosophy
Product
• OR	
  
Platform
WeChat
Group Chat
QR-Code
Official Account
Banking
Chineseness #4: All about Game
Gaming
• AND	
  
Gamification
Data	
  Source:	
  UMeng	
  
Top 5 Game Categories in Terms of Growth
Rate for Daily Engagement Times
Game:	
  Find	
  Something	
  
Chineseness #3: Madness
Reform the market
• OR	
  
Destroy the market
RMB500m Burned within a month. But, It’s
NOT about Taxi market, it’s about Mobile
Payment
Chineseness #5: Hardware
Chinese Shanzhai
• OR	
  
Chinese Brands
Phones
Setbox
Even Taobao Has One!
Codoon	
  
360	

Mobile WiFI
GEAK Watch GEAK RING
Smart Watch for Women
Bracelet for Kids
Smart Router
Chineseness #6: Trend
Cloud Service
• AND	
  
Online Education
• AND	
  
Online	
  Financing
Government
Relationship
Product	
  
Localisation
You
Have to
Do It!
Internet
Culture	
  
Awareness
gang@technode.com
twitter: @ganglu
wechat: ganglu

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