This presentation was produced for our Consumer Behavior class. We were attempting to sell a new feature for Wii: Wii Farm.

1. Nick Metropulos Tom Godawski Ronen Polinovsky Eric Strathmann Laura Baller

2. The Lost Art of Farming http://www.youtube.com/watch?v=AJbqOqSdpx4

3. The Pride of Personal Farming When is the last time you got to milk a cow? Or help birth a calf? Or harvest your own food right from the ground?

4. YOU CAN DO IT ALL! Reclaim the traditions of America with Wii Farm. (Without getting dirty!) But first let’s tell you a little about Wii…

6. In 1985, Nintendo developed the NES

7. Super Mario Bros

8. Donkey Kong

9. Systems that followed: Game Boy, Super Nintendo, N64, Game Cube, DS, and Wii

10. Innovation progressed for each video game console

11. Nintendo is the longest-surviving video game console manufacturer to date

13. Name is easily remembered and effective

14. Strongest competitors – Playstation 3 and XBox 360

15. Released in September 2007 and is the sales leader of the video game generation

16. Supply could not keep up with the demand

17. Was developed for a broader demographic

18. Wanted a new form of player interaction

21. To educate people about how plants grow and animals are cared for.

23. 5 – piece tool kit

25. Autumn fair

26. Grow the biggest vegetable

27. Horse races

28. Cooking contests

29. Egg juggling contests

30. Tractor races

31. Cow tipping

32. Woo a bride or groom

33. Spring fair

34. Flower festival

35. Groundhog gameRemember: make sure to watch out for natural disasters!

36. Price and Target Market Target market: anyone old enough to hold a Wii controller who is interested in fun or education. Roughly ages 9 – 99 Interested in video games, social settings, building relationships, leisure, entertainment, coordination, etc. Pricing: $55 for game, tools, and instruction booklet.

37. Marketing - Reference Groups Social Networks (Facebook, Myspace) Wii Farm group/page Opinion Leaders Free promotional Wii Farm merchandise Tribal Marketing Wii Farm ad campaign offers multi-cultural appeal

39. Multi User Dungeons (MUD)

40. Proven framework to expand game play

41. Blogs

42. Create and sustain user interaction/interest

43. Free/purchasable content

45. Open Sourcing Advantages Downfalls User Involvement Bug Fixes Labor Possibilities Hacking Competitors Moderation Example: Half Life -> Counter Strike Day of Defeat Hidden

46. Problems - Solutions

47. Why Invest? Wii is the sales leader of the video game generation! Adding extensions makes cents This extension: Reaches a large target market Is consistent with Nintendo’s principles Can lead to similar extensions Cooking kit (recipes) Mining kit (minerals and fossils) Tool kit (fix cars & build)

49. Thank You! Any Questions?