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A brief history of gaming

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A brief history of the video games industry, from the start to present.
For A2 Media Studies

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A brief history of gaming

  1. 1. Games Industry A brief history of Gaming (Institution Research)
  2. 2. The Early Years <ul><li>The Games Industry originally started out in 1947,after a simple ‘cathode ray tube amusements system’ was created by Thomas T. Goldsmith Jr. and Estle Ray Mann, in which you used knobs and buttons to simulate firing at air crafts. </li></ul><ul><li>Soon after this, in 1950, the first computer game was born, a ‘bouncing ball’ program created for the whirlwind computer, made by Charley Adama. </li></ul><ul><li>Many other similar, simple games were created following the creation these, becoming the start of what is now known as the Games Industry, one of the largest growing and most demanded industries of 2011. </li></ul><ul><li>In 1971, the first commercially practical game was released, by the name of ‘Computer Space’. This game set the ground works for the industry and started off a boom in which many games were released. Unfortunately, most were of poor quality, which resulted in a crash of the market and the collapse of the console gaming market as it was at the time. </li></ul><ul><li>Arcade games, unaffected by this collapse became increasingly popular, with programs like Pong , Space Invaders and Pac man leading the way around the 1970-1980s. In 1981 the arcade console industry was creating around a $5 million revenue in North America alone, with Namco’s Pac man selling over 350,000 cabinets with an estimated profit of $2.5 billion in the 20 th centuary. </li></ul>
  3. 3. Later Generations <ul><li>After the crash of home gaming systems in 1971, many companies released new consoles to try and revive the industry. These attempts ultimately failed until a sixth generation of consoles (1996 – 2005) brought with it success. The Sega Dreamcast, Playstation and Nintendo Gamecube all played a part in this success along with Microsoft, who intended to enter the console market by announcing its new Xbox console. The Nintendo Game Boy Advance dominated this generation as the only successful handheld console. </li></ul><ul><li>The 1980s brought with it the first delve into online gaming, in the form of ‘dial up bulletin boards’ which were used to play games such as Black Jack or click adventure games. </li></ul><ul><li>Generation seven of the video gaming industry came with a wave of hand held consoles, the Play Station portable from Sony, Nintendo’s DS and DS lite along with many new games in the form of apps for smart phones. Three new home consoles were also released for this generation, the Nintendo Wii, Xbox 360 and Playstation 3 which proved extremely popular. The Wii sold out during the Christmas season, proving its success, the Xbox360 and Playstation 3 were also successful, having a steady sale rate. </li></ul><ul><li>2011 saw the announcement and the release of two new Nintendo consoles, possibly the beginning of generation eight in the game industry. The 3DS was released spring time and the Wii U, was announced at the E3 conference in May/June of that year, set for release late 2011/ Early 2012. Sony also announced a new portable system as a follow on from the PSP </li></ul>
  4. 4. Game Advertising <ul><li>There are many different ways of game advertising, whether it is a product placement within a game or a poster/trailer to advertise the game itself. </li></ul><ul><li>The game advertising industry in itself is a competitive one, with many different companies, games and consoles competing. </li></ul><ul><li>Generation 7 of video games consoles brought with it probably the most competition in the industry for a long time. Nintendo, Sony and Microsoft with the Wii, Playstation 3 and Xbox all working to out do each other. Wi-fi, Online Stores, ‘Kinect’ and Move were all added using the newest technology which is being implemented into these consoles to try and make them the best of the best. </li></ul><ul><li>Advergaming is advertising within a game, to place a product. The British Army has used advergaming to produce a game and also used gaming to train troops in flying helicopters. Another thing to note is that war games, such as ‘Call of Duty’ could be seen as an advertisement in themselves for institutions such as the Navy or Army, persuading players to sign up after seeing some of the events played through in the exam. </li></ul><ul><li>Racing games often have advergaming within them, such as on the banners alongside racetracks, the same is done in real life race courses and with both of these methods of advertising, companies will pay to have their product or advertisement on display. </li></ul><ul><li>This is a very good way for creators and publishers of games to make money before they are even released on a national or worldwide scale. </li></ul>
  5. 5. Quotes from Critiques <ul><li>“ Prose is an art form, movies and acting in general are art forms, so is music, painting, graphics, sculpture, and so on. Some might even consider classic games like chess to be an art form. Video games use elements of all of these to create something new. Why wouldn't video games be an art form?” – Sam Lake </li></ul><ul><li>“ Most people think video games are all about a child staring at a TV with a joystick in his hands. I don't. They should belong to the entire family. I want families to play video games together.” – Shigeru Miyamoto </li></ul><ul><li>“ You know what's really exciting about video games is you don't just interact with the game physically -- you're not just moving your hand on a joystick, but you're asked to interact with the game psychologically and emotionally as well. You're not just watching the characters on screen; you're becoming those characters.” – Nina Hunteman </li></ul><ul><li>“ Children can be very vulnerable to advertisements” - Andrew Whiting </li></ul>
  6. 6. Overview <ul><li>I think that with the high demand in the games industry currently, I have chosen the right brief to study for my A2 unit. With the release of the first 8 th generation console and with the games industry being the most successful it has been ever and still growing, there will be a lot to research to look at, helping me gain knowledge on it before creating my final pieces. </li></ul><ul><li>After looking briefly into advergaming, I do not think this is something I would like to include in my game, mostly because, even though it can give companies a head start in the industry, I feel it is cheating consumers a little. I personally agree with critic, Andrew Whiting (shown on the previous page) and believe that younger people are very vulnerable to it. Plus, I feel it somewhat decreases the quality of the game. </li></ul><ul><li>Advergaming seems to be largely increasing within the industry, companies such as Burger King are even making games entirely for the use of advertising their products. </li></ul><ul><li>Overall, and for these reasons, I think I will be steering clear of advertising in the creation of my final products. </li></ul>

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