1. Value Innovation Works (VIW) written by Richard Lee and Nina Goodrich
Presented by the Community Based Business Incubator Inc.™, Liberteks
and Manfred Real Estate Learning Center
The Value Innovation Process™, described in VIW, is presented by Michael
Franchell, Executive Director, of the Community Based Business Incubator
Center for small businesses and entrepreneurs.
The course is best understood, if you buy Richard Lee's book ahead of
time and read it.
The program is highly interactive with workshops so you can develop the
understanding of the VIW concepts. The goal is for you to identify your
most important customer and their unmet needs.
Value Innovation Process is a trademark of Value Innovations, Inc.

3. Definition of Innovation
 Yours
 The Innovation Gurus
© Value Innovations, Inc., 2004-2012. All rights reserved.

4. Let’s review your thoughts
 Capture
 Look at common themes
 Discussion
© Value Innovations, Inc., 2004-2012. All rights reserved.

5. 1. Are there common themes?
 Ideas
 Creativity
 Value
 Customer
2. A definition that captures most of
these themes?
© Value Innovations, Inc., 2004-2012. All rights reserved.

6. Twelve Schools of Innovation
Classical Open Radical
Bessant , U of Chesbrough, UC Rice, Bentley
Exeter ; Tidd, U of Berkeley O’Connor, RPI
Sussex
Customer Centric Outcome Driven Relentless
Von Hippel, MIT Ulwick*, Strategyn Phillips*, OVO
NetCentrics
Disruptive Orbit Shifting Reverse
Christensen, Narang, Erewhon Govindarajan and
Harvard Sharma, NXTLYF Trimble, Dartmouth
Management Strategic Value
Hamel, London Markides, London Kim and Mauborgne,
Business School Business School INSEAD
Semler*, Semco Lee*, Value
Innovations
* Worked in industry, 4
University professors/consultants, 15
© Value Innovations, Inc., 2004-2012. All rights reserved.

7. 14 forms of Innovation being practiced today:
Take a look at the MVI Workshop library
during the breaks (>40 books)
© Value Innovations, Inc., 2004-2012. All rights reserved.

8. The Result
Complete Confusion
The presidential candidates,
governors, other politicians, economic
developers, CEOs of large corporations
all say:
“We will create jobs through innovation”
……but we aren’t creating very many jobs
……do they really know what to do?
……what can we/you do to help them?
© Value Innovations, Inc., 2004-2012. All rights reserved.

9. Our Definition of Value Innovation
Delivering Exceptional Value to the
Most Important Customer (MIC) in the
Value Chain, all the time, every time
The MIC can be:
 Inside your organization
 Outside your organization
© Value Innovations, Inc., 2004-2012. All rights reserved.

10. Removing the Confusion
At Value Innovations we start where
everybody else leaves off
 Where do I start?
 What’s the Process?
 What do I do? How do I do it?
 What do I do next?
© Value Innovations, Inc., 2004-2012. All rights reserved.

11. Removing the Confusion
Value Innovation Works provides:
 A Process
 A set of enabling tools
 A “How to do it” guide
 Examples
© Value Innovations, Inc., 2004-2012. All rights reserved.

12. Published: May 12, 2012
© Value Innovations, Inc., 2004-2012. All rights reserved.

15. The Beginnings of Value Innovation
Thesis: Many companies are in
competition, blood is spilt, and
the oceans they are swimming
in run red.
W. Chan Kim and R Mauborgne, “Blue Ocean
Strategy”, Harvard Business School
Press, 2005
© Value Innovations, Inc., 2004-2012. All rights reserved.

16. The Beginnings of Value Innovation
Solution:
Render the competition
irrelevant
Create a Blue Ocean
W. Chan Kim and R Mauborgne, “Blue Ocean
Strategy”, Harvard Business School Press,
2005
© Value Innovations, Inc., 2004-2012. All rights reserved.

17. The Beginnings of Value Innovation
Fastest selling book in the
history of HBSP
Now available in 42 Languages
– Most in HBSP history
W. Chan Kim and R Mauborgne, “Blue Ocean
Strategy”, Harvard Business School
Press, 2005
© Value Innovations, Inc., 2004-2012. All rights reserved.

18. 42 Langauges; >3 million sold
© Value Innovations, Inc., 2004-2012. All rights reserved.

19. Blue Ocean Strategy
New Markets/New Products? Is this where
the value lies?
 At Vi, we don’t think so
 It’s in existing markets too!
There’s far less risk in existing markets
© Value Innovations, Inc., 2004-2012. All rights reserved.

20. Blue Ocean Strategy
Those who read it, love it
This is great! How do I do this? This is
too pie in the sky
It’s too academic
Where do I start? What do I do next?
© Value Innovations, Inc., 2004-2012. All rights reserved.

21. Documents the Innovation
Process and Management
moves made at P&G since AG
took over as Chairman and CEO
in 2000 (Retired, 09)
Lafley, A G. and Charan, R. 2008 The Game-Changer, Crown Publishing
© Value Innovations, Inc., 2004-2012. All rights reserved.

22. Why Value Innovate
Large, medium and small organizations
have the tools to sustainably grow
their businesses, and they will…………
………..create jobs!
For small businesses, owners have the
tools that give them the confidence
they need to do new things
© Value Innovations, Inc., 2004-2012. All rights reserved.

23. How can we deliver Value?
Through a New :
 Business model
 Packaging
 Delivery method
 Process
 Product
 Technology
© Value Innovations, Inc., 2004-2012. All rights reserved.

24. The most Innovative Company in the World
… Hasn’t invented anything
… Focuses on delivering exceptional value
… Grew 66% ($48B) in 2011
Business Model Product Design
Check Out Service
Delivery Simplicity
Ease of use Store Layout
Packaging The Geek Bar
© Value Innovations, Inc., 2004-2012. All rights reserved.

25. 7,800 jobs added in 2011;
7,000 construction jobs for new 2.8M ft2 campus;
27,350 Retail workers
47,000 Apple associates in the US
Forbes, August 20, 2012
© Value Innovations, Inc., 2004-2012. All rights reserved.