Lean MBA: By David Bland


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Lean MBA: By David Bland

  1. 1. September 2013 The Lean MBA
  2. 2. Intro to Neo Neo is a global product innovation company. We create compelling mobile and Web products for our clients, with a focus on creating customer value and business success. Our clients include large enterprises, startups, and governments. Founded by Joi Ito (director of the MIT Media Lab) and Ian McFarland (ex-CTO of Pivotal Labs) we count Eric Ries (author of “The Lean Startup”) among our partners. We are dedicated to Lean Startup rigor and the close collaboration of business, technology and design. Lean Innovation Agile Development Education Our team of thought leaders has We make great software, with We want to help you become literally written the manuals for deep expertise in Ruby on Rails successful, and part of that is lean startup, lean UX and lean and iOS development. We've teaching best practices. In our product management. At Neo, been doing agile for years, and lean and agile projects, we often we put these ideas into practice continue to lead the field. With apprentice client staff. We also every day. We obsess about Neo, you get the best industry run focused workshops for our value creation, as well as talent, the very highest code clients, run conferences on shipping great code. We treat our quality, and unparalleled technology and design, and clients' products like our own. excellence in software support the community through strategy, scalability, and open source software and sustainability. organizing meetups. 2
  3. 3. Shorter Company Lifespan http://thefifthwave.files.wordpress.com/2013/02/sp-index-lifespan.jpg 3
  4. 4. We’ve structured our companies around scientific management of the 1800’s Frederick Taylor 1856 - 1915 4
  5. 5. A business model used to be static and survived many years. 5
  6. 6. Replacing CEO’s with Outsiders “In 2011, 19% of S&P 500 companies replaced CEO’s from outside the company.” http://www.conference-board.org/press/pressdetail.cfm?pressid=4802 6
  7. 7. Replacing CEO’s with Outsiders “In 2012, 27% of S&P 500 companies replaced CEO’s from outside the company.” http://www.conference-board.org/press/pressdetail.cfm?pressid=4802 7
  8. 8. start here The Lean Startup – Eric Ries 8
  9. 9. Unknown Known Cynefin Model – David Snowded 9
  10. 10. Business Model Business Plan Cynefin Model – David Snowded 10
  11. 11. The Five Year Business Plan 11
  12. 12. The Five Year Business Plan • • • • • Numbers must go up & to the right Largely based in fiction Used to undermine coworkers Not consumable for the teams Too focused on Return on Investment 12
  13. 13. What is the Business Model? “A business model describes the rationale of how an organization creates, delivers & captures value” -Alexander Osterwalder 13
  14. 14. Business Model Generation 14
  15. 15. Customer Segment “For whom are we creating value?” 15
  16. 16. Value Proposition “What value do we deliver to the customer?” 16
  17. 17. Channel “How do we deliver the value we create to the customer?” 17
  18. 18. Customer Relationships “How do we create & maintain relationships with our customers?” 18
  19. 19. Revenue Streams “How much will these customers pay for the value we create?” 19
  20. 20. Cost Structure “How much will this cost to create and maintain?” 20
  21. 21. Key Resources “Who and what will we need to create this value?” 21
  22. 22. Key Activities “What will we do with these resources to build value?” 22
  23. 23. Key Partners “Who would we partner with that will provide us with Key Resources or Key Activities?” 23
  24. 24. 24
  25. 25. What do you measure here? 25
  26. 26. 26
  27. 27. Acquisition Activation Retention Referral Revenue Pirate Metrics – Dave McClure 500 Startups 27
  28. 28. Aware Hopeful Satisfied Passionate Lean Entrepreneur – Brant Cooper & Patrick Vlaskovits 28
  29. 29. Aware Acquisition Hopeful Activation Satisfied Passionate Retention Referral 29
  30. 30. Questions? 30
  31. 31. Thank You! @davidjbland david.bland@neo.com