Ric Holland
Extreme iMedia
www.extreme.com.au
Ric Holland LAMP Mentor 20th August 2005

Practical tips for connecting the creative ‘Vision’ with a
pragmatic approach to IT Development.
What can appear as a simple and obvious idea for engaging
and retaining an audience can often require a deep technical
solution. So how do you translate ideas into practical and
achievable technical solutions?
Ric Holland LAMP Mentor 20th August 2005

Audience Centric Design
Creative Brief or JRD (Joint Requirements Definition).
Executive Summary, Project Objectives, Business
Objectives (Business Model), Key Strategic Components,
Target Audience, Project Mandatories, Description & Scope,
the User Experience & Branding requirements, Content &
Functional Requirements, Security & Technical
Considerations (eg. Log on, CMS Content M