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Communications 101
1. Communications 101:
What to incorporate in your local communications structure
2012 Summer Leadership Conference
Ashley Davis
LAE Communications Specialist
5. Email & Phone Tree
Fastest way to get out urgent, association-
related alerts or call-to-actions.
• Personal contact information
• Consistency
• Email accounts are FREE!!!
6. Website
Members need a quick and easy place to get
association-related news.
• 24/7/365 source of information
• Younger teachers/ESPs are technology-
driven
• Member engagement
8. Social Media
Used to communicate both internal and
external messages.
• Facebook, Twitter
• Blogs, Youtube
• Photo and information sharing sites
• Take caution, info out there for both members
AND non-members to see!
10. COMMUNICATIONS Essentials
PACKET
• Internal Communications
▫ Reasons for local website
▫ Local newsletter templates
▫ Social media explanation
• External Communications
▫ News releases, letters to the
editor, and pitch email
templates
▫ Read Across Louisiana Guide
Book
11. need help?
give me a call…
LAE Communications Specialist
Ashley Davis
225.343.9243 Ext. 119
ashley.davis@lae.org
Editor's Notes
Local communications programs should be designed to ensure consistent communications when connecting with association members. Engaging the community, education stakeholders, and the media should also be taken into consideration when planning your communications program.
Internal Communications Internal communications are communications that take place within the association and consist of written materials like newsletters, training materials, or member manuals. A “members-only” site is oftentimes used to distribute information that is restricted to only members of the organization; this type of web area is password restricted. External Communications External communications disseminate content to those outside of the organization like the public and other education stakeholders. This type of communication is typically achieved through a website, news release, letter to the editor, social media post, and in some cases, flyers. External communications also consist of speaking engagements and special events and in some cases, may include marketing and advertising. The most important element of external communications is interfacing with the press.