Local communications programs should be designed to ensure consistent communications when connecting with association members. Engaging the community, education stakeholders, and the media should also be taken into consideration when planning your communications program.
Internal Communications Internal communications are communications that take place within the association and consist of written materials like newsletters, training materials, or member manuals. A “members-only” site is oftentimes used to distribute information that is restricted to only members of the organization; this type of web area is password restricted. External Communications External communications disseminate content to those outside of the organization like the public and other education stakeholders. This type of communication is typically achieved through a website, news release, letter to the editor, social media post, and in some cases, flyers. External communications also consist of speaking engagements and special events and in some cases, may include marketing and advertising. The most important element of external communications is interfacing with the press.
Communications 101:What to incorporate in your local communications structure 2012 Summer Leadership Conference Ashley Davis LAE Communications Specialist
Email & Phone Tree Fastest way to get out urgent, association- related alerts or call-to-actions.• Personal contact information• Consistency• Email accounts are FREE!!!
WebsiteMembers need a quick and easy place to get association-related news.• 24/7/365 source of information• Younger teachers/ESPs are technology- driven• Member engagement
NewsletterRegular, informal contact with members that keeps them in the loop on association-related news and events.
Social Media Used to communicate both internal and external messages.• Facebook, Twitter• Blogs, Youtube• Photo and information sharing sites• Take caution, info out there for both members AND non-members to see!
COMMUNICATIONS Essentials PACKET• Internal Communications ▫ Reasons for local website ▫ Local newsletter templates ▫ Social media explanation• External Communications ▫ News releases, letters to the editor, and pitch email templates ▫ Read Across Louisiana Guide Book
need help?give me a call…LAE Communications Specialist Ashley Davis 225.343.9243 Ext. 119 firstname.lastname@example.org