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Communications 101:What to incorporate in your local communications structure  2012 Summer Leadership Conference          ...
Why is communicating important?
Internal Vs. External Communications
Must Haves
Email & Phone Tree Fastest way to get out urgent, association-       related alerts or call-to-actions.• Personal contact ...
WebsiteMembers need a quick and easy place to get        association-related news.• 24/7/365 source of information• Younge...
NewsletterRegular, informal contact with members that keeps them in the loop on association-related               news and...
Social Media   Used to communicate both internal and             external messages.• Facebook, Twitter• Blogs, Youtube• Ph...
Communications templates
COMMUNICATIONS Essentials                    PACKET• Internal Communications  ▫ Reasons for local website  ▫ Local newslet...
need help?give me a call…LAE Communications Specialist        Ashley Davis   225.343.9243 Ext. 119    ashley.davis@lae.org
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Communications 101

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Go to the LAE members only site to download the Communications Essentials packet.

Email ashley.davis@lae.org for more information.

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Communications 101

  1. 1. Communications 101:What to incorporate in your local communications structure 2012 Summer Leadership Conference Ashley Davis LAE Communications Specialist
  2. 2. Why is communicating important?
  3. 3. Internal Vs. External Communications
  4. 4. Must Haves
  5. 5. Email & Phone Tree Fastest way to get out urgent, association- related alerts or call-to-actions.• Personal contact information• Consistency• Email accounts are FREE!!!
  6. 6. WebsiteMembers need a quick and easy place to get association-related news.• 24/7/365 source of information• Younger teachers/ESPs are technology- driven• Member engagement
  7. 7. NewsletterRegular, informal contact with members that keeps them in the loop on association-related news and events.
  8. 8. Social Media Used to communicate both internal and external messages.• Facebook, Twitter• Blogs, Youtube• Photo and information sharing sites• Take caution, info out there for both members AND non-members to see!
  9. 9. Communications templates
  10. 10. COMMUNICATIONS Essentials PACKET• Internal Communications ▫ Reasons for local website ▫ Local newsletter templates ▫ Social media explanation• External Communications ▫ News releases, letters to the editor, and pitch email templates ▫ Read Across Louisiana Guide Book
  11. 11. need help?give me a call…LAE Communications Specialist Ashley Davis 225.343.9243 Ext. 119 ashley.davis@lae.org

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