LABEL.ch - Marketing - content is king - EN

872 views
803 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
872
On SlideShare
0
From Embeds
0
Number of Embeds
47
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

LABEL.ch - Marketing - content is king - EN

  1. 1. CONTENT IS KING
  2. 2. THE TIME OF EMPTY WORDS IS OVERPeople are looking for information! 2 55
  3. 3. Content is key. 3 56
  4. 4. COMPANIES MUST ENGAGEProduce educative content, reinforcing trust. 4 55
  5. 5. BECOME A PUBLISHING COMPANYIt’s not about volume, it’s about producingspecific and interesting contents. 5 55
  6. 6. BUT ALSOFacilitate the exchangeand «remix» of these contents. 6 57
  7. 7. CONTENTS BUILD TRUST 7
  8. 8. BLOGStarting point for a good content strategy:• facilitated production, syndication and share• search engine efficiency• easily adjustable and spreadable → article, workshops, ebooks• centerpoint to your publishing spirit 8
  9. 9. SOCIAL MEDIAMake the most of every opportunity to make your profile known• on facebook, LinkedIn, etc, but also inside communities and groups specifics to your activity• build a profile rich with information• crossed links with your other platforms• images and videos directing back to your site and/or blog 9
  10. 10. COMMENTS AND RATINGS SITESEven though you can never have a complete control over thismedia category, ignoring them can be damagable to your brand:• be pro-active• monitor these channels agressively• Yelp!, MerchantCircle and CitySearch• Google, Yahoo and Bing also authorize them 10
  11. 11. TESTIMONIALSClient testimonials representpowerful contents:• multiple formats - written - audio - video• add trust 11

×