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CONTENT IS KING
THE TIME OF EMPTY WORDS IS OVERPeople are looking for information!                             2        55
Content is key.                  3   56
COMPANIES MUST ENGAGEProduce educative content, reinforcing trust.                             4                  55
BECOME A PUBLISHING COMPANYIt’s not about volume, it’s about producingspecific and interesting contents.                  ...
BUT ALSOFacilitate the exchangeand «remix» of these contents.                            6    57
CONTENTS BUILD TRUST                       7
BLOGStarting point for a good content strategy:• facilitated production, syndication and share• search engine efficiency• ...
SOCIAL MEDIAMake the most of every opportunity to make your profile known• on facebook, LinkedIn, etc, but also inside com...
COMMENTS AND RATINGS SITESEven though you can never have a complete control over thismedia category, ignoring them can be ...
TESTIMONIALSClient testimonials representpowerful contents:• multiple formats  - written  - audio  - video• add trust     ...
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LABEL.ch - Marketing - content is king - EN

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Transcript of "LABEL.ch - Marketing - content is king - EN"

  1. 1. CONTENT IS KING
  2. 2. THE TIME OF EMPTY WORDS IS OVERPeople are looking for information! 2 55
  3. 3. Content is key. 3 56
  4. 4. COMPANIES MUST ENGAGEProduce educative content, reinforcing trust. 4 55
  5. 5. BECOME A PUBLISHING COMPANYIt’s not about volume, it’s about producingspecific and interesting contents. 5 55
  6. 6. BUT ALSOFacilitate the exchangeand «remix» of these contents. 6 57
  7. 7. CONTENTS BUILD TRUST 7
  8. 8. BLOGStarting point for a good content strategy:• facilitated production, syndication and share• search engine efficiency• easily adjustable and spreadable → article, workshops, ebooks• centerpoint to your publishing spirit 8
  9. 9. SOCIAL MEDIAMake the most of every opportunity to make your profile known• on facebook, LinkedIn, etc, but also inside communities and groups specifics to your activity• build a profile rich with information• crossed links with your other platforms• images and videos directing back to your site and/or blog 9
  10. 10. COMMENTS AND RATINGS SITESEven though you can never have a complete control over thismedia category, ignoring them can be damagable to your brand:• be pro-active• monitor these channels agressively• Yelp!, MerchantCircle and CitySearch• Google, Yahoo and Bing also authorize them 10
  11. 11. TESTIMONIALSClient testimonials representpowerful contents:• multiple formats - written - audio - video• add trust 11
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