Seven Technology Trends Changing Consumer Behavior


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Updated deck on my opinion of technology trends changing consumer behavior from mobility to artificial intelligence.

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  • Rethinking Place.
  • We are transforming The Inbox into a shopping engine
  • mo.barranges your emails into a searchable catalog of purchases, analyzes your spending, tracks shipments, and protects your privacy by providing a email to use instead of your personal address.Slicesorts your purchases, tracks shipments, organizes your receipts, tells you when prices drop for products you buy, and alerts you to product recalls
  • We want clearer and un-cluttered inboxes
  • Unsubscriber allows users on any platform to mark which emails they don’t want, then Unsubscriber manages every part of the unsubscribe process.Mailstrom learns to sort your mailbox in groups of similar messages, helping you quickly triage your email based on your unique approach to cleaning out the inbox
  • Inbox Pause protects your productivity by keepingemail from distracting you at critical times. Users can suspend all incoming messages and schedule them for delivery when it’s more convenient.Organizer automatically categorizes email in to inbox folders and gives you a daily summary of who sent what
  • … These behavioral changes are why GMAIL created Tabs
  • Rethinking Place.
  • Last mile project – how do you innovate around the delivery point.
  • Seven Technology Trends Changing Consumer Behavior

    1. Kyle Lacy Director, Global Content & Research @kyleplacy,
    2. What’s Next? @kyleplacy
    3. Click the center icon >>>>> and browse for the image you want to insert. IF IMAGE INSERTS IN FRONT OF FOOTER, Right click on the image and Select Arrange/Send to Back
    4. What’s Next? @kyleplacy
    5. What’s Now? @kyleplacy
    6. Data Equals Relevance one. @kyleplacy
    7. Ginni Rometty CEO, IBM What you will see with rapid data and social sharing is the death of the average and the era of you. Businesses will be able to truly serve the individual. @kyleplacy
    8. 1. Empathy 2. Perspective Taking Two types of marketing & creative: @kyleplacy
    9. Empathy Understanding someone’s emotional state or feelings @kyleplacy
    10. They were really good at empathy. @kyleplacy
    11. @kyleplacy
    12. Perspective Taking Cognitive & analytical – it’s understanding someone’s interests and behavior. @kyleplacy
    13. @kyleplacy
    14. Moments Matter two. @kyleplacy
    15. @kyleplacy
    16. Connected Consumer three. @kyleplacy
    17. @kyleplacy
    18. I switched. @kyleplacy
    19. 91% of consumers indicated that access to content across all devices was important. 2014 Mobile Behavior Report, ExactTarget Marketing Cloud @kyleplacy
    20. 83% of US Consumers research products while in-store on their mobile phone. Google’s Our Mobile Planet Report @kyleplacy
    21. Email is Mobile @kyleplacy #ETFOM
    22. We sent over 1 billion digital messages on Cyber Monday. @kyleplacy
    23. Many of our retail clients experienced mobile open rates exceeding 80%. @kyleplacy
    24. The New Inbox four. @kyleplacy
    25. Consumers are changing the future of the inbox into… a shopping engine Brought to you by ReturnPath
    26. Consumers are using [mo.b] to track their packages and track their spending Consumers are using Slice to find out when prices fall and products get recalled Brought to you by ReturnPath
    27. Consumers are changing the future of the inbox into… a clutter-free environment Brought to you by ReturnPath
    28. Consumers are using Unsubscriber to easily stop unwanted emails Consumers are using mailstrom to methodically reach Inbox Zero Brought to you by ReturnPath
    29. Consumers are using Inbox Pause to control when they get mail Organizer Consumers are using Organizer because it automatically sorts their mail by category … Brought to you by ReturnPath
    30. … which is the reason Gmail developed the tabbed inbox, which automatically sorts incoming email Brought to you by ReturnPath
    31. Location five. @kyleplacy #ETFOM
    32. @kyleplacy #ETFOM
    33. Brand Personalization six. @kyleplacy
    34. 1. Predictive Intelligence 2. EGONomics Two types of brand personalisation: @kyleplacy
    35. 1. Predictive Intelligence @kyleplacy
    36. 41% of consumers buy more from retailers who send personalised emails based on past buying behaviours. Return Path @kyleplacy
    37. 12-25% increase in sales if the transactional message includes personalised product recommendations. ExactTarget Marketing Cloud @kyleplacy
    38. 2. EGONomics @kyleplacy
    39. To offset a depersonalized society, consumers crave recognition of their individuality. Faith Popcorn @kyleplacy
    40. or a recognition of their social identity. @kyleplacy
    41. Connected Products seven. @kyleplacy
    42. Data equals Relevance
    43. Data beats Opinions
    44. We must move from numbers keeping score to numbers that drive better actions. David Walmsley Head of Multichannel Marks & Spencer @kyleplacy