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7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit
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7 Steps to Successfully Raise Sponsorship $'s for Your Nonprofit

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Follow these seven steps to identify your nonprofit's strengths, identify your ideal business partner and target businesses and organizations that can help your nonprofit successfully reach its …

Follow these seven steps to identify your nonprofit's strengths, identify your ideal business partner and target businesses and organizations that can help your nonprofit successfully reach its fundraising goals.

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  • I am Jane Kuechle, Chief Development Officer for AtWork! – a non-profit organization dedicated to creating meaningful skill building opportunities for people with disabilities and creating beneficial work relationships between people with disabilities and mainstream employers in the community. I’m the Chief and I’m the only development professional, as well as the only one charged with the responsibility for marketing, public relations and branding. First, let’s find out a bit about who is here. Who is currently employed in a development position? Who is a one person shop? Who is responsible for fundraising, marketing, PR and other duties as assigned? Who is the only paid staff? You can’t do it all, you have to get others to help you. Build your network – create relationships Never under estimate the power of a connection and realize that things sometimes take time.   Where do you find relationships? You want good quality donors, repeat donors, involved donors. How do you find them, where do you look?  
  • I’m going to divide my material in three parts beginning with something I call the target theory.
  • Target theory
  • Start with those you already have relationships with – Your board of directors or trustees. How many of you have board members fill in an information sheet? In addition to asking for their preferred email address, preferred committee assignment and other basic information – add some line so that can list for you how their network can help your organization.
  • Natural Alliances
  • Other places to look Media Example: Q13 Fox Story – Dana Rebik Service Clubs Example: Issaquah Kiwanis Do board members belong or your CEO? Can you make a presentation? Experts who value what you do Would they come to an event and speak? Politicians Who is a friend on city councils and in Olympia? Professional Associations Example: Emily Hine and Taproot – led to our applying – led to marketing and branding strategies – may lead to a board member – led to a new group that is talking about us and what we do. Chambers of Commerce Attend regularly – you have a whole table each time to tell about your org Collect business cards Keep cards and follow-up with a quick email, add to your email list. Example: keep a running list and each month upload new email addresses to our list.
  • Other places to look Media Example: Q13 Fox Story – Dana Rebik Service Clubs Example: Issaquah Kiwanis Do board members belong or your CEO? Can you make a presentation? Experts who value what you do Would they come to an event and speak? Politicians Who is a friend on city councils and in Olympia? Professional Associations Example: Emily Hine and Taproot – led to our applying – led to marketing and branding strategies – may lead to a board member – led to a new group that is talking about us and what we do. Chambers of Commerce Attend regularly – you have a whole table each time to tell about your org Collect business cards Keep cards and follow-up with a quick email, add to your email list. Example: keep a running list and each month upload new email addresses to our list.
  • Other places to look Media Example: Q13 Fox Story – Dana Rebik Service Clubs Example: Issaquah Kiwanis Do board members belong or your CEO? Can you make a presentation? Experts who value what you do Would they come to an event and speak? Politicians Who is a friend on city councils and in Olympia? Professional Associations Example: Emily Hine and Taproot – led to our applying – led to marketing and branding strategies – may lead to a board member – led to a new group that is talking about us and what we do. Chambers of Commerce Attend regularly – you have a whole table each time to tell about your org Collect business cards Keep cards and follow-up with a quick email, add to your email list. Example: keep a running list and each month upload new email addresses to our list.
  • Start small - Sign-up for two to three sites (suggest Linked In, Facebook and Twitter) Create a page and fill in your profile completely (1/3 of all internet users have an online profile – allows you to meet your supporters where they are). Get Comfortable Take the time to learn all the features of the site Let people know you are there – make connections If you can recommend people on the site – do so Connect your social networking sites – let people know they can find you on other sites and that you have things to say. Post pictures Post your logo Post videos Establish a Routine Spend time everyday adding content and maintaining your online profile I spend a day once a month creating content for the AtWork! blog and the online newsletter. Then I schedule it so it automatically gets posted and I don’t need to interrupt my day to make that happen. Repurpose content. Articles you write for your paper newsletter, or online newsletter, can be republished on your social networking sites. Each has a different audience. Expand Create a Facebook Cause Page Create a Linked In Group Create a blog Create an online newsletter
  • Transcript

    • 1. “ How To Gain Support From Corporate Sponsors In A Down Economy” <ul><li>PRSA Nonprofit Seminar </li></ul><ul><li>November 16, 2011 </li></ul>
    • 2. Corporate Giving In 2010 Giving USA Report <ul><li>Corporate giving rose an estimated 10.6% in 2010 </li></ul><ul><li>65% of corporations surveyed reported having increased their contributions in 2010 </li></ul><ul><li>From 2008 to 2010 corporations increased their giving by 23.2% </li></ul><ul><li>Nonprofits in 2001 – 885,098 Nonprofits in 2010 – 1,280,739 Number of nonprofits increased by 31% </li></ul><ul><li>Corporate giving is 5% of all giving </li></ul>
    • 3. 7 Steps To Sponsorship Success <ul><li>Identify why you need & want sponsors </li></ul><ul><li>Identify what you have to offer </li></ul><ul><li>Describe your ideal business partner </li></ul><ul><li>Create a target list </li></ul><ul><li>Create customize sponsorship offers </li></ul><ul><li>Identify who will make the pitch </li></ul><ul><li>Steward the sponsor </li></ul>
    • 4. 1 - Why Your Organization Needs & Wants Sponsorship <ul><ul><li>Event </li></ul></ul><ul><ul><li>Website </li></ul></ul><ul><ul><li>Grant Support – Cash </li></ul></ul><ul><ul><li>Community Visibility </li></ul></ul><ul><ul><li>Credibility </li></ul></ul><ul><ul><li>Association With A Good Brand </li></ul></ul>
    • 5. 2 - What Does Your Organization Have to Offer <ul><li>Mission – Vision - Values </li></ul><ul><li>Cause area </li></ul><ul><li>Target audience </li></ul><ul><li>Geographic focus </li></ul><ul><li>Visibility </li></ul>
    • 6. 3 - The Ideal Business Partner <ul><li>Establish criteria </li></ul><ul><ul><li>Geographic Scope </li></ul></ul><ul><ul><li>Brand Reputation </li></ul></ul><ul><ul><li>Customer base </li></ul></ul><ul><ul><li>Target audience </li></ul></ul><ul><li>What does your organization hope to gain by being associated with business? </li></ul>
    • 7. 4 – Create A Target List <ul><li>Board </li></ul><ul><li>Vendors </li></ul><ul><li>Sister organizations </li></ul><ul><li>Industries affected by your cause </li></ul><ul><li>Geographic proximity </li></ul><ul><li>Research </li></ul>
    • 8. 5 – Customize Sponsor Offers <ul><li>Sponsorship “case for support” </li></ul><ul><li>Use words familiar to your target </li></ul><ul><li>Show how values align </li></ul><ul><li>Be specific about benefits at each level </li></ul><ul><li>Personalize the offer </li></ul>
    • 9. 6 – Who Makes the Pitch? <ul><li>Board members with connections </li></ul><ul><li>Approach through a friend of your organization </li></ul><ul><li>Marketing Departments may have dollars when philanthropic committees don’t </li></ul><ul><li>Walk in the front door </li></ul>
    • 10. 7 – Steward the Sponsor <ul><li>Internal coordination is important </li></ul><ul><li>How will you define success? </li></ul><ul><li>Deliver on everything you promise </li></ul><ul><li>Thank you & report on the metrics </li></ul><ul><li>Under promise & over deliver </li></ul>
    • 11. How To Gain Support From Corporate Sponsors In A Down Economy <ul><li>Thank You! </li></ul><ul><li>Questions? </li></ul>
    • 12. Kuechle Consulting <ul><ul><ul><li>Jane Kuechle </li></ul></ul></ul><ul><ul><ul><li>Kuechle Consulting </li></ul></ul></ul><ul><ul><ul><li>4957 Lakemont Blvd SE C-4 #396 </li></ul></ul></ul><ul><ul><ul><li>Bellevue WA 98006 </li></ul></ul></ul><ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>PHONE: (425) 864-5088 </li></ul></ul></ul><ul><ul><ul><li>FAX: (425) 747-3321 </li></ul></ul></ul>

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