3. Who Are We?
Unique group of individuals with experience in:
Amy Zhu
Marketing
Public Relation
Mike Anderson Sheri Ajdini
Finance
Consulting
Marketing
Education
We provide the perspective of your target audience.
4. More Than a Shelter
4 Social Business
Enterprises
117 Employment Partners
hired A Safe Haven clients.
86%of those in the job training
program secure job placements
4,447Unduplicated
Participants
36multi-family housing
locations consistent of over
5. The Challenge
A Safe Haven is doing important work throughout Chicago
but lacks significant brand awareness and differentiation
to consistently attract potential donors at the individual
level.
6. The Objective
Build brand awareness for A Safe Haven among the next
generation of individual donors in Chicago. Highlight the
differentiation between other similar organizations.
7. Research Findings
Of the 2,200 people between age 20 and 40 ...
- Nearly ALL were actively involved with Facebook
- 86.3% were MOST interested in hearing about
programs of nonprofit
* data from Millennial Donors.org
