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How to do a fund development audit c effect

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An audit of your fund development program is an essential element of developing your fundraising plan. This approach assesses all aspects of your organization through your fundraiser eyes.

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How to do a fund development audit c effect

  1. 1. How to do aFund Development AuditAnalyzing your organization through your fundraiser eyes Gayle L. Gifford, ACFRE
  2. 2. Topics  Audit overview  Components  Data collection  Analysis  What’s next?
  3. 3. Workshop rules:  This is a taste, not the whole meal  Ask  Share
  4. 4. When to do an audit?
  5. 5. “… basic assumptions and normsabout how the organizationoperated …had to be challengedand changed ….“In a number of cases … theorganization had been failing tomeet its fundraising targets forseveral years … it was nowassumed that the target wouldnot be met and that it wasacceptable not to meet it.“Such assumptions wereunacceptable.”Adrian Sargeant and Jen Shang
  6. 6. Putting charitable giving in perspective$73.9 billion $298.4 billion $10 billion $15 billion
  7. 7. Private Contributions  Individuals  Private Foundations  Businesses  Grant making public charities BequestsFrom Giving USA 2012
  8. 8. The leaky bucket:What to do to keep thebucket full: Keep the givers and gifts you have Replace what you lose Grow givers and gifts
  9. 9. What is a whole organization fund development audit?Comprehensive assessmentof your organization and yourfundraising program with a goalof strategic improvement.
  10. 10. From “Great Fundraising”“In our view, what makes a fundraising leader trulygreat is how they go about answering [this] question:“How might all these existing systems betransformed systematically such that greatfundraising may be created?”
  11. 11. How do I do it?
  12. 12. Prepare yourself
  13. 13. Think strategicallyIntent focusedSystems perspectiveIntelligent opportunismThinking in timeHypothesis driven
  14. 14. Know your industry Fundraising Your cause Your marketplace What makes organizations great
  15. 15. Where to start 1. External Scan  Benchmark  Review data  Talk to people 2. Internal Scan  Review data  Talk to people  Prepare a SWOT
  16. 16. BenchmarkingFundraising Profile of PeerOrganizations Ask Compare 990s Compare Annual Reports Review the field
  17. 17. Reviewing a 990Front Page
  18. 18. Annual Report
  19. 19. National Center for Charitable Statistics
  20. 20. Get an outside perspectivePeople to interview Donors Prospects Peer organizations Trendsetters Institutional funders Clients Board members Program staff _________________
  21. 21. Know your market Giving universe Wealth/scarcity of institutional funders “Competition” _____________________
  22. 22. For example
  23. 23. RI householdsby income forzips 02818 and02906
  24. 24. Know thyself Trend data  Donor longevity  Long term value of a donor (by solicitation source)  Donor profile  Donor acquisition and attrition – New and returning donors – Donors who have dropped out and not returned – New donors  Increases or decreases in giving  Income by solicitation sources  Giver counts by gift range  Donation totals by gift range  Average gift trends  Geography or other demographics  Other ______________________
  25. 25. What else to analyze Mission & Program Case for Support Culture of Philanthropy & Leadership Constituents Fundraising Program Stewardship Program Brand Identity & Communications Fund Development Capacity & Infrastructure Legal & Regulatory
  26. 26. Pull it all together into an analysis Executive Summary Mission Profile of Fund Development Summary giving Profile Comparison with Peers Assets- Opportunities- Missing Pieces- Work Arounds/Concerns by SWOT element Detailed data Findings from external research
  27. 27. The audit only matters if it guides your fundraising plan Develop opportunities Strengthen weaknesses Mothball or abandon unpromising directions Do more research Lobby for needed investments
  28. 28. Questions?
  29. 29. Thank you Sign up for our free monthly eNews & our blog www.ceffect.com Check out our free online toolbox at www.ceffect.com Call me at 401-331- 2272 Gayle@ceffect.com

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