Developing a diverse funding base

Cause & Effect Inc.
Cause & Effect Inc.Strategy Consultant helping nonprofits build stronger boards, strategic direction and revenue plans.
Developing a Diverse Funding Base Presented by Gayle L. Gifford, ACFRE
Objectives for Today ,[object Object],[object Object],[object Object],[object Object]
TOPICS ,[object Object],[object Object],[object Object],[object Object]
Working Agreement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does your organization define  sustainability ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More about sustainability ,[object Object],[object Object],[object Object]
Substitute Financial Vibrancy  ,[object Object],[object Object],[object Object]
Sustainability, vibrancy, resilience ,[object Object],[object Object],[object Object],[object Object]
What would resilience look like to you? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How much do you need? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you need the money for? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does your community benefit? ,[object Object],[object Object],[object Object]
Why do donors Give? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why donors give ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worksheet : Develop your Case for Support ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Case Example
Designing Growth What are you looking for?
How would you like the money? ,[object Object],[object Object],[object Object],[object Object]
Six Sources of Revenues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Breakdown of nonprofit revenues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Individuals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grants from Foundations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Government ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fees for goods and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefiting from the capacity of partners: the seventh revenue source ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worksheet How ready are you? ,[object Object],[object Object]
Designing Growth Growth Basics
Growth Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Designing Growth The Gifts Pyramid
How to raise $1 Million 8-10 $425,000 $50,000 2 8-10 $485,000 $30,000 2 16-20 $585,000 $25,000 4 20-25 $645,000 $15,000 5 40-50 $745,000 $10,000 10 40-50 $820,000 $7,500 10 400-500 $1,000,000 $500 110 100-150 $945,000 $1000 25 80-100 $920,000 $5,000 20 4-5 $325,000 $75,000 1 4-5 $250,000 $100,000 1 4-5 $150,000 $150,000 1 Prospects Needed Running Total Size of Gift Number of Gifts
How to raise the next $100,000 Four scenarios ,[object Object],[object Object],[object Object],[object Object]
The next $100,000 if your strategy is… grassroots large gifts   (to $10K) 60 $100,000 15 Under $1000 224 $100,00 56 TOTALS 40 $92,400 10 $1,000 28 $82,400 7 $1,500 28 $71,900 7 $2,000 20 $11,500 5 $2,300 20 $46,400 5 $2,800 12 $38,000 3 $3,500 8 $27,500 2 $5,000 4 $17,500 1 $7,500 4 $10,000 1 $10,000 Prospects Running Total # Gifts Range ***** $100,000 1000 $25 5,000+ $100,000 1213 TOTALS **** $75,000 120 $50 120 $69,000 30 $100 120 $66,000 30 $250 60 $58,500 13 $500 40 $52,000 10 $1,000 28 $42,000 7 $1,500 28 $31,500 7 $2,000 12 $17,500 3 $2,500 8 $10,000 2 $5,000 Prospects Running Total # Gifts Range
The next $100,000 if your strategy is…   larger gifts   (to $25K )   major gifts   (to $50K) 40-50 $100,000 10 $1,000 92 to 115 $100,000 23 TOTALS 32-40 $90,000 8 $2,500 16-20 $70,000 4 $5,000 4-5 $50,000 1 $50,000 Prospects Running Total Gifts Range 80-100 $100,000 20 $500 184-230 $100,000 46 TOTALS 40-50 $90,000 10 $1,000 40-50 $80,000 10 $2,500 16-20 $55,000 4 $5,000 4-5 $35,000 1 $10,000 4-5 $25,000 1 $25,000 Prospects Running total Gifts Range
Every prospect needs a name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growing Donors,  Members and  Foundation Support
Individual Donors or Members ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Remember the four Cs ,[object Object],[object Object],[object Object],[object Object]
Grant seeking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Grant seeking  (continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Proposal selling points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fund Development Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your donor database ,[object Object]
Custom Made ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Off the shelf ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
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Developing a diverse funding base

  • 1. Developing a Diverse Funding Base Presented by Gayle L. Gifford, ACFRE
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  • 17. Designing Growth What are you looking for?
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  • 30. Designing Growth The Gifts Pyramid
  • 31. How to raise $1 Million 8-10 $425,000 $50,000 2 8-10 $485,000 $30,000 2 16-20 $585,000 $25,000 4 20-25 $645,000 $15,000 5 40-50 $745,000 $10,000 10 40-50 $820,000 $7,500 10 400-500 $1,000,000 $500 110 100-150 $945,000 $1000 25 80-100 $920,000 $5,000 20 4-5 $325,000 $75,000 1 4-5 $250,000 $100,000 1 4-5 $150,000 $150,000 1 Prospects Needed Running Total Size of Gift Number of Gifts
  • 32.
  • 33. The next $100,000 if your strategy is… grassroots large gifts (to $10K) 60 $100,000 15 Under $1000 224 $100,00 56 TOTALS 40 $92,400 10 $1,000 28 $82,400 7 $1,500 28 $71,900 7 $2,000 20 $11,500 5 $2,300 20 $46,400 5 $2,800 12 $38,000 3 $3,500 8 $27,500 2 $5,000 4 $17,500 1 $7,500 4 $10,000 1 $10,000 Prospects Running Total # Gifts Range ***** $100,000 1000 $25 5,000+ $100,000 1213 TOTALS **** $75,000 120 $50 120 $69,000 30 $100 120 $66,000 30 $250 60 $58,500 13 $500 40 $52,000 10 $1,000 28 $42,000 7 $1,500 28 $31,500 7 $2,000 12 $17,500 3 $2,500 8 $10,000 2 $5,000 Prospects Running Total # Gifts Range
  • 34. The next $100,000 if your strategy is… larger gifts (to $25K ) major gifts (to $50K) 40-50 $100,000 10 $1,000 92 to 115 $100,000 23 TOTALS 32-40 $90,000 8 $2,500 16-20 $70,000 4 $5,000 4-5 $50,000 1 $50,000 Prospects Running Total Gifts Range 80-100 $100,000 20 $500 184-230 $100,000 46 TOTALS 40-50 $90,000 10 $1,000 40-50 $80,000 10 $2,500 16-20 $55,000 4 $5,000 4-5 $35,000 1 $10,000 4-5 $25,000 1 $25,000 Prospects Running total Gifts Range
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  • 36. Growing Donors, Members and Foundation Support
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