Indoor Location &Commerce PlatformIndoor Venue Data:Indoor MapsRich Indoor POIsIn-Store Search APISDKMay 2013Kris Kolodzie...
• In-store Location platform is live in over12,000 retail locations• Trusted by leading retailers – multipleTop 10 US reta...
The Problem©aisle411 2013 - Confidential 4Retailers Lose Up to 20% of their revenuedue to “Walk-outs” where shoppers are l...
Raising the bar on searchand navigation indoors.Confidential © aisle411 Inc. 2013 - All Rights Reservedaisle411 is the cle...
Major Market Shift in Shopper Behavior©aisle411 2013 - Confidential 6
Unique and Powerful Product“Search-in-a-store” isdifferent than search online.Shoppers get answers fast,with one search.©a...
aisle411 Business Model is Linked to Data QualityCollect, Organize and Monetizeindoor location datathrough a mobile platfo...
9©aisle411 2013 - Confidentialaisle411 ProductsProductsStore Maps SDK/APIsIn-Store Product Search APIProduct Recommendatio...
aisle411 Data Layers1Indoor Location Positioning* RF Fingerprinting dataAnalytics• User insights (Location, Search)Ad laye...
Location and Intent Relevant Recommendations• aisle411 Ad SDK delivers relevant items that can be instantlyadded to a list...
Sponsored Pins - ExampleMonetize With Brands• aisle411 offers in-map locationintelligent sponsored pin drops.• Retailers c...
Setup:• Geo-fences are setup using aisle411 mapcontext, knowing where the pharmacy, coolerarea, checkout area, are located...
Summary: aisle411 advantagesData Integrity, Quality, Richness, Freshness1. aisle411 has been refining the in-store search ...
Solution – aisle411• Proven Solutions to:• Organize data• Robust product search• Simple mobile search results• Ability to ...
The mobile in-aisleshopping platformChanging the Game of In-store Shopping
Aisle411 presentation for location intelligence conference 2013 v4
Aisle411 presentation for location intelligence conference 2013 v4
Aisle411 presentation for location intelligence conference 2013 v4
Aisle411 presentation for location intelligence conference 2013 v4
Aisle411 presentation for location intelligence conference 2013 v4
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Aisle411 presentation for location intelligence conference 2013 v4

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Aisle411 presentation for location intelligence conference 2013 v4

  1. 1. Indoor Location &Commerce PlatformIndoor Venue Data:Indoor MapsRich Indoor POIsIn-Store Search APISDKMay 2013Kris Kolodziej, VP Location Services©aisle411 2013 - ConfidentialLocation Intelligence 2013
  2. 2. • In-store Location platform is live in over12,000 retail locations• Trusted by leading retailers – multipleTop 10 US retailers• Core value: organizing and enhancingin-store product location data for useon mobile applications• Offer licensed technology to retailers• Founded in 20083©aisle411 2013 - ConfidentialCompany Snapshot
  3. 3. The Problem©aisle411 2013 - Confidential 4Retailers Lose Up to 20% of their revenuedue to “Walk-outs” where shoppers are leaving thestore without buying what they intended.20%Walking out the door.
  4. 4. Raising the bar on searchand navigation indoors.Confidential © aisle411 Inc. 2013 - All Rights Reservedaisle411 is the clear market leaderpowering over 12,000 retail locations.The Market Leader
  5. 5. Major Market Shift in Shopper Behavior©aisle411 2013 - Confidential 6
  6. 6. Unique and Powerful Product“Search-in-a-store” isdifferent than search online.Shoppers get answers fast,with one search.©aisle411 2013 - Confidential 7
  7. 7. aisle411 Business Model is Linked to Data QualityCollect, Organize and Monetizeindoor location datathrough a mobile platform.Collect Organize MonetizeIndoor Location DataProprietary data conversion tools result inrich and high quality data©aisle411 2013 - Confidential
  8. 8. 9©aisle411 2013 - Confidentialaisle411 ProductsProductsStore Maps SDK/APIsIn-Store Product Search APIProduct Recommendations Ad SDKLocate Offers/Weekly AdsIn-Store Geo-Fence Alerts API (private beta)
  9. 9. aisle411 Data Layers1Indoor Location Positioning* RF Fingerprinting dataAnalytics• User insights (Location, Search)Ad layer• Product related ads &coupons (Sponsored Pins)Products• Aisle, location in the aisleIndoor POIs• Bathrooms, store sections, aisles etcIndoor Routing Info (Wayfinding)Indoor Maps* PNG, XMLPOIs for Retail Stores• Name, Address, Lat/Lon, Hours, Phone #s, etc©aisle411 2013 - Confidential
  10. 10. Location and Intent Relevant Recommendations• aisle411 Ad SDK delivers relevant items that can be instantlyadded to a list or loyalty card.• A search for Band Aid can recommend Breathe Right strips whichcan be added to a list, mapped, or offer product information.©aisle411 2013 - Confidential 14
  11. 11. Sponsored Pins - ExampleMonetize With Brands• aisle411 offers in-map locationintelligent sponsored pin drops.• Retailers can manage theseoffers through the aisle411 adweb-portal.©aisle411 2013 - Confidential 15
  12. 12. Setup:• Geo-fences are setup using aisle411 mapcontext, knowing where the pharmacy, coolerarea, checkout area, are located, or evenproducts inside aisles.• Leverages existing WiFi AP’s inside venue andmotion sensors in the deviceFunctionality• On Androids (WiFi turned on):• Accuracy: 3-10m• Store-presence & zone-level• Indoor Geo-Fences• Dwell times• In-app triggers• On iPhones (logged onto WiFi):• Store-presence• Store geo-fence• Dwell times• In-app triggersIn-Store Geo-Fence AlertsRespond toshopper locationLive Demo (video) of aisle411 app (private beta) working with geo-fence alerts:http://www.youtube.com/watch?v=PRoHokuZVDI&feature=youtu.begeo-fence #1geo-fence #3geo-fence #2geo-fence #4+Aisle411 maps are data & context-rich, enabling the setup of indoor geo-fences around indoor POIsIndoor Location Geo-fence©aisle411 2013 - Confidential
  13. 13. Summary: aisle411 advantagesData Integrity, Quality, Richness, Freshness1. aisle411 has been refining the in-store search and location datasolution for over four years.2. aisle411 is proven, data is used in leading apps: Walgreens, eBayRedlaser, etc3. aisle411 data has been sourced directly from aisle411’s retailpartners. aisle411 works with its retail partners as its trusted mapand data provider and they in turn count on aisle411 to beresponsible for providing updated maps that are accurate andupdated to aisle411’s trusted map and data partners.4. aisle411 is tied into retailers space planning software systems thatallow us to scale fast, maintain accurate updates and connectthe stores UPC data along with POIs and a robust search solutionto the map data.5. aisle411 data is searchable and users get answers fast, with onesearch, the way they want it in a store. aisle411 has over 500Ksearch terms.*National consumer research and in-store focus group studies show that “search-in-a-store” has far different meaning thansearch-online.©aisle411 2013 - Confidential
  14. 14. Solution – aisle411• Proven Solutions to:• Organize data• Robust product search• Simple mobile search results• Ability to scale and update consistently• IOS – Android - Web©aisle411 2013 - Confidential 19
  15. 15. The mobile in-aisleshopping platformChanging the Game of In-store Shopping

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