Disruptive Diner GIS Matt Kulig

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Matt Kulig is co-founder of Aisle 411, where they're growing a business around letting consumers find exactly where products are within stores. The data they build to do this has interesting implications as they begin to offer marketers the ability to communicate with consumers about finding the products they want in the stores nearest to them. Matt will help us see the un-tapped value for consumers, entrepreneurs, marketers and investors in location-based solutions.

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  • 73% choose mobile over associate93% of retail purchases are in-store
  • 73% choose mobile over associate.93% of retail purchases are in-store
  • 73% choose mobile over associate.93% of retail purchases are in-store
  • 73% choose mobile over associate.93% of retail purchases are in-store
  • 73% choose mobile over associate93% of retail purchases are in-store
  • 73% choose mobile over associate93% of retail purchases are in-store
  • 73% choose mobile over associate93% of retail purchases are in-store
  • 73% choose mobile over associate93% of retail purchases are in-store
  • Disruptive Diner GIS Matt Kulig

    1. 1. DisruptiveDiner: The Gist of GIS Matt Kulig Co-Founder Aisle411
    2. 2. 2 The In-Store Mobile Shopping and Product Location Platform Matthew Kulig | Co-Founder
    3. 3. Major Market Shift to Mobile ©aisle411 2013 - Confidential 3
    4. 4. Major Market Shift in Shopper Behavior ©aisle411 2013 - Confidential 4
    5. 5. ©aisle411 2013 - Confidential 5 Major Market Shift in Shopper Behavior Google - April 2013
    6. 6. ©aisle411 2013 - Confidential 6 Major Market Shift in Shopper Behavior Google - April 2013
    7. 7. ©aisle411 2013 - Confidential 7 Major Market Shift in Shopper Behavior
    8. 8. Local Buying Drives Revenues • 75% of US consumer spending occurs at retail stores within 15 miles of home Source: US Census ©aisle411 2013 - Confidential • Ecommerce is just 7.8% of the total $3 Trillion in annual US retailer revenues. Source: U. S. Department of Commerce - Internet Retailer Issue June 2013 8 $3 Trillion Annual $226 Billion Ecommerce
    9. 9. mCommerce Sales eCommerce Sales Mobile Influence On Store Sales 2012 2016 Mobile Driving In-Store Commerce 9 Mobile Influenced Store Sales vs. eCommerce & mCommerce Sales (2) Source: (1) Deloitte Mobile Influence Survey, March 2012 (2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer (3) Deloitte Mobile Influence Survey, March 2012 $12Bn $31Bn $158Bn $689Bn $226Bn $327Bn ©aisle411 2013 - Confidential
    10. 10. More Than A Week Before The Trip More Than 2 Days Before the Trip One Day Or The Night Before The Trip On The Way To The Store While Shopping In Store Mobile Driving In-Store Commerce 10 When Are You Most Likely To Use Your Smartphone For A Store-related Shopping Trip? (3) Source: (1) Deloitte Mobile Influence Survey, March 2012 (2) Row 1: Deloitte analysis; Row 2: Forrester; Row 3: eMarketer (3) Deloitte Mobile Influence Survey, March 2012 10% 17% 45% 52% 61% ©aisle411 2013 - Confidential
    11. 11. Mobile Ad Spend 11 ©aisle411 2013 - Confidential
    12. 12. ©aisle411 2013 - Confidential What can you do as a brand or retailer? Associate re-stock routing Locate Products Product Reviews Augmented Reality Shopper Heat Maps In-Store Only Offers Routing Shoppers Call for Help in-aisle Map Shopping Lists Map Weekly Ads VIP Special Offer in-aisle In-Store Shopper Analytics Link Shopper Loyalty to in-store location Cross-Sell Products based on in-store location Cross-Sell Products based on in-store Search Where to Start?
    13. 13. What needs to be done first for the retailer? 13 ©aisle411 2013 - Confidential Product Reviews Augmented Reality Shopper Heat Maps In-Store Only Offers Routing Shoppers Call for Help in-aisle Associate re-stock routing Locate Products Map Shopping Lists Map Weekly Ads VIP Special Offer in-aisle In-Store Shopper Analytics Link Shopper Loyalty to in-store location Cross-Sell Products based on in-store location Cross-Sell Products based on in-store Search Where to Start?
    14. 14. What needs to be done first for the Retailer? 14 ©aisle411 2013 - Confidential Build the foundation. Organize and digitize the store. -- Make in-store inventory and merchandizing accessible to the mobile shopper. -- Where to Start!
    15. 15. Unique and Powerful Product “Search-on-mobile” is different than search online It is about Proximity to the Product! ©aisle411 2013 - Confidential 15
    16. 16. Only aisle411 effectively associates generic search and shopping list terms with in-store product and location, plus highly relevant offer delivery. Example: Search for “Pop” …on Point Inside vs. Google Shopping vs. aisle411 Google Shopping mobile-web results aisle411 resultsPoint Inside results ©aisle411 2013 - Confidential 16
    17. 17. aisle411 Hy-Vee aisle411 App Over 12,000 locations Retailer Application - 46,000 monthly API calls Walgreens App - Over 8MM downloads - 3.5MM monthly users Walgreens Many More Launching in 2013 Publisher Network Ebay RedLaser Applications - Over 25MM downloads and over 3.5MM monthly users aisle411 Network integrated on over 7MM devices and has over 500,000 monthly unique users 17 ©aisle411 2013 - Confidential
    18. 18. 18 DRIVE SHOPPER TRAFFIC to your Products in STORES aisle411 Local makes all stores' products discoverable by shoppers who are nearby and ready to buy. ©aisle411 2013 - Confidential
    19. 19. Confidential © aisle411 Inc. 2013 - All Rights Reserved Use from a Browser 19
    20. 20. 20 LOCAL MOBILE SEARCH WORKS 9 out of 10 users will take action as a result of mobile search • 68% will visit a business; • 38% will take action immediately, • 54% will make a purchase (within 1 business day) (Google, 2011) ©aisle411 2013 - Confidential
    21. 21. 21 LOCAL MOBILE SEARCH • Turn every Retail location into digital stores • 1 year Optimized Proximity Product Search (OPPS) project • Gather metrics on usage for brands and retailers • Gather metrics on local product search ©aisle411 2013 - Confidential
    22. 22. 22 The Local Mobile Shopping and Product Location Platform Matthew Kulig | Co-Founder

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