Afp Congress 2009 Slideshare
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Presented at AFP Toronto Chapter Congress November 30, 2009
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Afp Congress 2009 Slideshare
- 1. Vision to Reality: Building your fundraising program from the ground up Kimberley MacKenzie, CFRE Toronto Chapter Congress 2009
- 2. Who am I? @kimberleyCanada
- 7. Essential #1 Avoid Jargon!
- 8. Donors want to know 3 things What does your organization do? Have you changed lives? How? What will my money achieve?
- 13. Essential #2 Tell a good story of change
- 20. Essential #3 Have clear goals
- 21. A billion people don’t have access to clean water. Here cows and children share the same source. The cows go first. @charitywater
- 26. Essential #4 Go where the money is
- 27. Exercise: Where does most money comes from? Individuals Foundations Corporations Bequests
- 28. Source: Giving USA 2009
- 31. 80% of $ 20% of People $ Thanks =mc $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
- 34. Talk to the right prospects first? Thanks =mc
- 35. Getting that 80% Thanks =mc 9. Thank 8. Chase & record 7. Allocate solicitors 6. Circulate donor lists 5. Solicit lead gift 4. Agree action & targets 3. PiP to recruit 2. Identify leadership (PiP) 1. Devise structure
- 38. Because of the water shortages in Kenya, many women dig in sandy riverbeds for unsafe water. Second is easier because it is more concrete – it helps to focus the brain.
- 39. 80% of all diseases on the planet are water related.
- 41. Twitter ASK: $100k = 20 wells = 5,000 people with clean water in Ethiopia and 100% goes directly using charitywater.org
- 43. Essential #6 Demonstrate Impact
- 44. Demonstrate Impact Kids in India race through the town streets celebrating a new @charitywater water tower.
- 45. People want to know they can make a difference
- 46. Thank you is okay but…
- 47. This thank you is better
- 49. Essential #7 Dare to ask why not?
- 50. The best spokesperson was dead.
- 53. Essential #8 Steal stuff
- 59. Catholic Children’s Society was inspired
- 61. 11 Pillars of Wisdom Respect your donors, for they are wise, generous and kind. Never take them for granted – they don’t have to do this.
- 62. Inspired by ActionAid success story
- 63. Thinking it would work for me…
- 65. Not a single flap came back
- 66. Essential #9 Be okay with failure
- 67. Just between us… Fundraisers stretch the truth a bit. If you are truly innovative…some of your ideas won’t work! Take risks…and be okay with the results
- 69. We can learn as much from our mistakes and we can from our successes
- 71. Essential #10 Take care of you
- 72. People need us to be well. Board of Directors Donors Beneficiaries Program staff YOU
- 73. We are agents of change
Editor's Notes
- This session was first presented in Holland at IFC since then similar sessions have been presented in German, the USA, India and Thailand. I have had two fundraising jobs in nine years. Both of those involved building development programs quickly from scratch. Last year the AFP Toronto chapter awarded the Lake Simcoe Conservation Foundation with an award for excellence in small shop fundraising You can find me in these places on the internet. I have two fabulous children. We live in the country outside of Barrie Ontario and my husband is now the primary caregiver.