1. Fine and Country began as a family owned and run business and although it is
now a global brand, it is still family owned, with family values at the core of its
business ethos. Malcolm Lindley began his career in property when he started
the Guild of Professional Estate Agents in London.
The Guild was a body that was set up to represent and assist independent
agents across the UK with its main responsibility being to provide them with
high quality graphic design and marketing collateral purchased on a bulk basis
to ensure cost savings and consistency.
The Fine and Country brand was born out of a request from the members, for
the Guild to create, design and implement for them a premium exclusive
brand to compete with the more established “big name” brands. 15 years
later and we are a multi-award winning luxury estate agency with 350 offices
worldwide and regularly featured on Bloomberg, The Wall Street Journal, New
York and London Times.
The Fine and Country brand authenticity was created and crafted around the
word “Fine” being representative of prestigious, luxury property whilst the word
“Country” relates to people in Britain who, one day would like to own their
own Country home. A Country Home in Britain is deemed to be very
aspirational since it is one level below that of a Castle.
OUR UNIQUE VALUE PROPOSITION
Multi-Award Winning:
§ Five Years, Five Stars, Five Awards: When you join Fine & Country you
align yourself with a brand whose status and influence, as a world-class
agency is now irrefutable. For an astounding fifth year in a row the brand
has blown away its competitors to claim the Best Real Estate Agency
Marketing UK and also went on to be awarded the Best International Real
Estate Agency Marketing at the international Residential Property Awards.

2. § Fine and Country can change your image and your bottom line: We will
provide you with the tools to assist in listing and selling more properties.
The image of a business relates directly to the profit of a business.
Presenting properties professionally and connecting your clients to the
widest possible market place forms part of your image and the
perception you create. Vendors value their properties and it is for this
reason that they want to be associated with a credible, prestigious estate
agency brand such as Fine and Country.
§ We want you to keep the bulk of your hard earned profits: We
understand the value of independence and our straightforward, cost
effective business model offers the ideal solution to agencies that want
to increase their sphere of influence in attracting top end clients, whilst
retaining the bulk of their earnings for themselves.
§ The Fine and Country marketing department and tech gurus are hard at
work automating your marketing process: Our full suite of award
winning marketing collateral is developed and updated almost weekly,
with content input and ideas from our worldwide offices. All of our
members have access to our digital hub, which is where you will find the
latest designs and ideas. If you require something specific and it’s not
already on the hub, the studio will help you to design it. For example
you may require a specific design for your “For Sale” boards. When you
join Fine and Country you have access to the services of a world-class
studio.
§ Why reinvent the wheel when we do it for you. You get access to our
seasonal marketing campaigns; local area marketing campaigns;
brochures; presentation materials; iPad presentation; promotional
videos; customised promotional email signatures; HTML e-mailers;
newsletters, electronic page turners; and all of the bespoke Fine and
Country stationery, etc.
§ Listing and selling more homes is not only about you: In many instances
vendors select agents because of established personal relationships, but
in todays fast moving property world and the importance of technology
and market reach, a large part of their decision to list with you is also
based on the brand that stands behind you, its credibility in the market
place and its offering.
§ Fine and Country reach markets that other agents cant: Access the
lucrative London and international investor market from our prestigious
Park Lane showroom at 121 Park Lane, Mayfair. Our showroom in
London and other offices across major international cities are amongst
the very best placed in Europe, the Middle East, USA, Africa and Russia
attracting clients from all over the world.

3. Simple and Affordable License Model:
§ Open your own Fine and Country office or convert your existing brand:
Fine and Country have become the most successful luxury property Real
Estate brand in the UK by selling more “upper quartile” properties than
any other estate agency. We are an award winning international brand
with over 350 offices worldwide including (The UK, Dubai, France,
Portugal, Spain, Hungary, Qatar, Malta, Mauritius, Russia, The Channel
Islands, Namibia, Nigeria, South Africa, New Zealand, Florida (USA) and
now Australia.
§ Supportive & Affordable: NO upfront sign on fee, NO additional
royalties on turnover, NO hidden fees, NO interference in the way that
you choose to run your business.
§ Low monthly fee with quality benefits: Testament to the success of our
business model is the fact that we have retained 99% of our original
licensees and we continue to attract new agents on a daily basis.
Technology: (Web; Mobile; Social)
§ Continual website development and SEO: Our global website is carefully
managed and continuous investment in search engine optimisation has
delivered record levels of traffic. The site is increasingly recognised as
the website of choice for high-end property.
§ Innovation with cutting edge technology: Through our unique
association with Vieweet we provide our vendors with cutting edge 2D
and 3D Augmented reality presentations of their property. Fine and
Country is the only brand in Australia who can offer this to vendors –
ask us for a demonstration.
§ Integrated social networking: You Tube, Facebook, Twitter, LinkedIn,
fineandcountry.tv and Pinterest.
Press and PR:
§ The brand is extended through the international press: With Fine and
Country PR our properties and our brand regularly feature in the Wall
Street Journal and The London and New York Times. This exposure
benefits and reinforces the regional and local coverage of the brand,
thereby benefitting all of our member offices. This exposure in leading
newspapers gives our agents unsurpassed brand credibility with vendors
and buyers.
§ Your own PR department: As a Fine and Country member office you will
be entitled to make use of the PR team in London to assist you with
copywriting and press releases. Our Media Centre is made up of a team
of experienced press relations managers and copywriters, dedicated to
liaising with newspapers, magazines, and other media outlets to gain
extensive coverage for our properties in regional and national media.

4. § Fine and Country agents have more to offer their vendors than the local
neighbourhood “big brand” agency. When you go into a listing
presentation you need to prove tangible benefits and a better value
proposition than your competitors. Fine and Country agents reach
markets that other agents can’t and that combined with our award
winning marketing collateral, accompanying technology, social media
activity and in-house PR dept. gives you an overall marketing package
that your competitors will struggle to compete with.
Our Own Publications:
§ Exclusive Homes Worldwide: Our own international publication for
properties from around the globe, combined with international lifestyle
articles including travel, sport and art.
§ Finer Magazine: Our national publication comprising lifestyle articles
with local properties, used for local area marketing and distribution. You
never know where your next buyer is going to come from!
The Fine And Country Design Studio
§ We automate your design process in a cost effective manner: One of
the biggest stumbling blocks for an independent estate agency is the
continual desktop publishing and graphic design process and the cost to
maintain such services, which are required for consistency and delivery
of marketing material. When you join Fine and Country you have access
to the services of a world-class design studio.
Apply to become a Fine and Country Licensee
Our goal in Australia is to select only quality agents in limited numbers
to represent us. We are looking for individuals who value personal
service, honesty and integrity, are highly motivated, entrepreneurial and
have a strong desire to be associated with a luxury global brand. These
are people who understand that their clients also value dealing with an
elite group of agents that can offer them genuine benefits that others
cant.
Our ideal applicant:
§ An existing agency or successful agent who aspires to be part of a fresh
and innovative luxury brand and who wants to secure an exclusive
license for their neighbourhood.
Call me for a confidential chat; I would love to hear from you.
Kevin Fine
Tel: 1300 960 037
Mob: 0416 161 440