-These statistics and others like it compelled me to understand the underlying problem. Even more important to understand in this sluggish economy. For companies to survive and even thrive we have to understand how we can serve them better and create not only satisfied customers, but loyal customers, and there is a difference. . . Customer Sat + Emotional Attachment = Customer Loyalty _How do we accomplish a big turnaround??? Sometimes it’s easier to first look at some things that don’t work. . .a
-Despite all these tactics, little growth happens, morale tanks, and management goes back to the drawing board. . .trying once again to figure out how to incent/scare their employees into working harder, developing better product—look at the list, how many of you can relate? -So what is the real problem?
We all got ‘em the questions is WHAT DO WE DO W/ EM????
You may be thinking sounds great but how do you do it?
How does CRM accomplish this---
-Final note—companies have worthy goals---but if you don’t KNOW where you stand your simply acting on your best guess— -It doesn’t matter how good your web site it, how you compensate your sales people, how great your products are. . . -You need A+ Customer Relationships—which translate to Loyal Customers. . . Customer Sat + Emotional Attachment = Customer Loyalty
More important—what are the costs of not knowing—ask for feedback