#WTF Is Big Data Anyway?
Marty Weintraub
Founder & Evangelis
@aimClear
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Big Data Is WTF Somebody Says It Is
Ads, SEO, Social Media
Where Does This Data Come From?
Big Data & Advertising
Immediately Actionable Big Data
AND
AND
All
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
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$$$$$$$$$$$$$$$$$$$$$$$$$$$$$...
Birth
Child Death
Spouse Death
Illness Or Injury
New Job
Loss Of Job
HS Grad
College Grad
Immigration
Pregnancy
Loss Of Pr...
•
•
•
•

Camera/Camcorder
Camera/Camcorder Repair Services
Tablet/iPad/Laptop
Tablet/iPad/Computer Repair Services

•
•
•
...
• Insurance (Renters/Homeowners/Seasonal/Umbrella/Builder’s
Risk/Flood)
• Home Security
• Home Automation
• Energy Managem...
SpyFu Kombat
CRM Expansion
SEO & Actionable Big Data
For Your Brand & Competitors:
•
•
•
•

Know Keyword Search Frequency
Know Unpersonalized Rank
Calculate CTR For Rank
Imput...
Social & PR
Big Data And You…
•
•
•
•

Big Data Is What Helps You Sell
Seek action items in the metaphors
“Where does this data come f...
Thank You!
Marty Weintraub
Founder & Evangelis
@aimClear
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Big Data Anyway

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Big Data Anyway

  1. 1. #WTF Is Big Data Anyway? Marty Weintraub Founder & Evangelis @aimClear
  2. 2. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  3. 3. Big Data Is WTF Somebody Says It Is
  4. 4. Ads, SEO, Social Media
  5. 5. Where Does This Data Come From?
  6. 6. Big Data & Advertising
  7. 7. Immediately Actionable Big Data
  8. 8. AND AND All
  9. 9. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
  10. 10. Birth Child Death Spouse Death Illness Or Injury New Job Loss Of Job HS Grad College Grad Immigration Pregnancy Loss Of Pregnancy Imprisonment Career Change Holidays Falling In Love Engagement Marriage Separation Divorce State Move City Move Cheating Buying A Home Bat/Bar Mitzvah First Communion Baptism Making Sports Team Sweet 16 21 Year Old Birthday Retirement Planning In Retirement Adoption Name Change Auto Accident Sexual difficulties Major Lifecycle Milestones Big Data Lifecycle Targeting
  11. 11. • • • • Camera/Camcorder Camera/Camcorder Repair Services Tablet/iPad/Laptop Tablet/iPad/Computer Repair Services • • • • Home Security Intercom System Insurance Comparisons (Life/Home/Auto) Financing
  12. 12. • Insurance (Renters/Homeowners/Seasonal/Umbrella/Builder’s Risk/Flood) • Home Security • Home Automation • Energy Management • Direct TV/Cable/Pay-Per-View/U-verse/DVR/Video On Demand • Buyout Investments • Equity, Financing, Reverse Mortgages
  13. 13. SpyFu Kombat
  14. 14. CRM Expansion
  15. 15. SEO & Actionable Big Data
  16. 16. For Your Brand & Competitors: • • • • Know Keyword Search Frequency Know Unpersonalized Rank Calculate CTR For Rank Impute SEO Competitive “Traffic Share”
  17. 17. Social & PR
  18. 18. Big Data And You… • • • • Big Data Is What Helps You Sell Seek action items in the metaphors “Where does this data come from” Get to the bottom of what vendors are really selling
  19. 19. Thank You! Marty Weintraub Founder & Evangelis @aimClear
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