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Dublin - Intro

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An updated version of my old presentation on why the social web matters.

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Dublin - Intro

  1. 1. The social webWhere we are, where we are heading.
  2. 2. How many of you are... ?
  3. 3. How many of you are... ?
  4. 4. How many of you are... ?
  5. 5. How many of you are... ?
  6. 6. How many of you are... ?
  7. 7. How many of you are... ?
  8. 8. Have you ever?
  9. 9. Have you ever?Shared a link?
  10. 10. Have you ever?Shared a link?Uploaded a photo?
  11. 11. Have you ever?Shared a link?Uploaded a photo?Posted a comment?
  12. 12. Have you ever?Shared a link?Uploaded a photo?Posted a comment?Wrote a blog post?
  13. 13. Have you ever?Shared a link?Uploaded a photo?Posted a comment?Wrote a blog post?Edited an article on Wikipedia?
  14. 14. Power LawofParticipationRoss Mayfield
  15. 15. It’s big!
  16. 16. It’s big!
  17. 17. It’s big! China 1,339,724,852 India 1,210,193,422 Facebook 800,000,000 United States 312,431,000 Indonesia 237,556,363
  18. 18. Social networks lifecycle
  19. 19. What happened?
  20. 20. Innovation = Military Research
  21. 21. Innovation = Business
  22. 22. Innovation = Home
  23. 23. Advertising lies.(no, really)
  24. 24. IDEA
  25. 25. IDEA MARKETING DEPT
  26. 26. IDEA MARKETING DEPT ADVERTISING AGENCY
  27. 27. IDEA MARKETING DEPT ADVERTISING AGENCY MESSAGE
  28. 28. IDEA MARKETING DEPT ADVERTISING AGENCY MESSAGE
  29. 29. VRMVendor Relationship ManagementDoc SearlsHTTP://CYBER.LAW.HARVARD.EDU/PROJECTVRM/MAIN_PAGE
  30. 30. VRM PrinciplesCustomers must enter relationships with vendors as independentactors.Customers must be the points of integration for their own data.Customers must have control of data they generate and gather. Thismeans they must be able to share data selectively and voluntarily.Customers must be able to assert their own terms of engagement.Customers must be free to express their demands and intentionsoutside of any one companys control.
  31. 31. We are not afraidof complexityGive us a chance
  32. 32. We are moving online
  33. 33. We are moving online
  34. 34. We are moving online
  35. 35. We trust people
  36. 36. We trust people
  37. 37. We trust people
  38. 38. Where we are heading
  39. 39. Where we are headingIt’s not them, it’s us
  40. 40. Where we are headingIt’s not them, it’s usThe social web begins at your desktop
  41. 41. Where we are headingIt’s not them, it’s usThe social web begins at your desktopBe nice, have good products
  42. 42. CreditsGreg Nehring ( http://www.flickr.com/photos/sabertasche2/ )Vincenzo Cosenza ( http://www.vincos.it/ )Anton Raath ( http://www.flickr.com/photos/fugue/ )Cliff( http://www.flickr.com/photos/nostri-imago/ )Yvette Wohn ( http://www.flickr.com/photos/arcticpenguin/ )Wikipedia.org

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