Dublin - Intro

387 views

Published on

An updated version of my old presentation on why the social web matters.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
387
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Enigma - 1920s\n
  • ENIAC - 1946 - Artillery firing tables\n
  • \n
  • IBM System/38 - 1979\nAS/400 - 1988\n
  • IBM PC - ‘80s - Beige\n
  • \n
  • \n
  • Windows XP - 24 August 2001\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • When I started working in an advertising company we were preparing different versions of the Generali \n
  • \n
  • \n
  • \n
  • Patients forums have very good scientific quality. Wrong information is corrected very quickly.\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Dublin - Intro

    1. 1. The social webWhere we are, where we are heading.
    2. 2. How many of you are... ?
    3. 3. How many of you are... ?
    4. 4. How many of you are... ?
    5. 5. How many of you are... ?
    6. 6. How many of you are... ?
    7. 7. How many of you are... ?
    8. 8. Have you ever?
    9. 9. Have you ever?Shared a link?
    10. 10. Have you ever?Shared a link?Uploaded a photo?
    11. 11. Have you ever?Shared a link?Uploaded a photo?Posted a comment?
    12. 12. Have you ever?Shared a link?Uploaded a photo?Posted a comment?Wrote a blog post?
    13. 13. Have you ever?Shared a link?Uploaded a photo?Posted a comment?Wrote a blog post?Edited an article on Wikipedia?
    14. 14. Power LawofParticipationRoss Mayfield
    15. 15. It’s big!
    16. 16. It’s big!
    17. 17. It’s big! China 1,339,724,852 India 1,210,193,422 Facebook 800,000,000 United States 312,431,000 Indonesia 237,556,363
    18. 18. Social networks lifecycle
    19. 19. What happened?
    20. 20. Innovation = Military Research
    21. 21. Innovation = Business
    22. 22. Innovation = Home
    23. 23. Advertising lies.(no, really)
    24. 24. IDEA
    25. 25. IDEA MARKETING DEPT
    26. 26. IDEA MARKETING DEPT ADVERTISING AGENCY
    27. 27. IDEA MARKETING DEPT ADVERTISING AGENCY MESSAGE
    28. 28. IDEA MARKETING DEPT ADVERTISING AGENCY MESSAGE
    29. 29. VRMVendor Relationship ManagementDoc SearlsHTTP://CYBER.LAW.HARVARD.EDU/PROJECTVRM/MAIN_PAGE
    30. 30. VRM PrinciplesCustomers must enter relationships with vendors as independentactors.Customers must be the points of integration for their own data.Customers must have control of data they generate and gather. Thismeans they must be able to share data selectively and voluntarily.Customers must be able to assert their own terms of engagement.Customers must be free to express their demands and intentionsoutside of any one companys control.
    31. 31. We are not afraidof complexityGive us a chance
    32. 32. We are moving online
    33. 33. We are moving online
    34. 34. We are moving online
    35. 35. We trust people
    36. 36. We trust people
    37. 37. We trust people
    38. 38. Where we are heading
    39. 39. Where we are headingIt’s not them, it’s us
    40. 40. Where we are headingIt’s not them, it’s usThe social web begins at your desktop
    41. 41. Where we are headingIt’s not them, it’s usThe social web begins at your desktopBe nice, have good products
    42. 42. CreditsGreg Nehring ( http://www.flickr.com/photos/sabertasche2/ )Vincenzo Cosenza ( http://www.vincos.it/ )Anton Raath ( http://www.flickr.com/photos/fugue/ )Cliff( http://www.flickr.com/photos/nostri-imago/ )Yvette Wohn ( http://www.flickr.com/photos/arcticpenguin/ )Wikipedia.org

    ×