Social Media for Dental PracticesPresentation Transcript
Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. br />email@example.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. br />firstname.lastname@example.org
Who are we?
Founded in 2003
Corporate Office in Upstate NY
Offices in Bloomfield CT, Rochester, NY, New Jersey
Employs 20 in CNY, CT, NJ, MA, VA
Full Service Internet Marketing Agency
Search Engine Optimization Services
Pay-Per-Click Management Services
Social Media Implementation and Mgmt
Web Design, Development, Applications & Testing
Fast Track 50 of CNY MV Chamber of Commerce 3 4 2 Top 3 2007 2008 2009 2009 Business of the Year B2B Twitterer of the Year @KatieHoke
We hear it everywhere… Social Media “Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)” -Brian Solis
Ultimately it is ALL about gaining . . . AUTHORITY LEADERSHIP TRUST
Top Insights: 1) The 35-54 year old demo is growing fastest
276.4% growth rate
2) The 55+ demo is second
194.3% growth rate
3) The 25-34 year old demo doubles every 6 months 4) There are more females (55.7%) than males (42.2%) on Facebook
2.2% are of unknown gender.
5) College crowd 18-24 year olds remains largest
down from 53.8% six months ago.
Creating your Facebook page:
Identify your objectives
New patient acquisition
Who will view your page?
What do you want your page to say about you?
How will you engage your audience
Refer a Friend, Appointment Requests, Community Service, and Education
What is a Facebook fan?
According to Facebook:
average fan becomes a fan of 4 pages each month.
Free way to advertise your company or product
A great way to engage users through promotions and contests.
Tips for a successful page:
Make your business hours, location, and phone numbers always accessible
Encourage your “fans” to interact by commenting on their visit and experience
Sponsor fun events in the office that make your patient want to encourage others to attend
Allow patients to ask questions- RESPOND to help alleviate fears and concerns
Include pictures of the office
Engage, Engage, Engage
Engage, Engage, Engage
What Can Facebook do for your practice?
Build a Fan base
Promotes you as the “Expert”
Attract New Patients
Receive Patient Feedback
Create Relationships with your Patients
Get Listed - Step 1
Search Engine Results Page
Local Search - Summary
Gets you there with little to no effort
Online Reputation Management Personal Reviews
Relax! Manage them, don’t react!
Video is quickly becoming as widespread a content medium online as text! 2: The second largest Search Engine in the world (behind Google) 24 Hours: The amount of video uploaded to YouTube every minute. 1,000 Years: The amount of time it would take to watch every video on YouTube. 100 Million: The amount of YouTube videos watched everyday.
Monitor Successes Is this your target audience?
Establishing Credibility with Social Media Create Accounts (Name Claim) Grow Networks Lead Discussion Become the Expert Participate in Discussion Create Content Distribute Content
How to Distribute Your Blog Email Campaign Other (links)… Twitter Blog Posts Social Bookmarking Sites Facebook Other Blogs LinkedIn
Wordpress.com vs. Wordpress.org
Free and Easy to Use
All setups and upgrades are done by the program
Extra traffic from blogs of the day and tags
Easy to find similar bloggers through tags
Establish Baseline & Benchmarks How will you measure the effectiveness of your website?
Increased visitors to the site
New patient appointment requests
What happens when you bring it all together?
This does not happen overnight Consistent and regular participation brought traction and growth over time.
Ready to get started?
Thank You! Understanding Social MediaFor Dental Practices Andrea Hewlett Internet Marketing Strategist Site-Seeker, Inc. br />email@example.com Dan Salamone Marketing & Communication Coordinator Site-Seeker, Inc. br />firstname.lastname@example.org