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Understanding Social MediaFor Dental Practices<br />Andrea Hewlett<br />Internet Marketing Strategist<br />Site-Seeker, In...
Who are we?<br /><ul><li> Founded in 2003
 Corporate Office in Upstate NY
 Offices in Bloomfield CT, Rochester, NY, New Jersey
 Employs 20 in CNY, CT, NJ, MA, VA
 Full Service Internet Marketing Agency
Search Engine Optimization Services
Pay-Per-Click Management Services
Social Media Implementation and Mgmt
Web Design, Development, Applications & Testing
 Analytics</li></li></ul><li>Fast Track 50 of CNY<br />MV Chamber of Commerce<br />3<br />4<br />2<br />Top 3<br />2007<br...
We hear it everywhere…<br />Social Media<br />“Social Media is, at its most basic sense, a shift in how people discover, r...
Why is Social Media Important?<br />
Socialnomics Video<br />
© 2009 Site-Seeker, Inc.<br />Social Media is:<br />Community Relations<br />Customer Service<br />Loyalty Building<br />C...
Ultimately it is ALL about gaining . . .<br />AUTHORITY<br />LEADERSHIP<br />TRUST<br />
Top Insights:<br />1)  The 35-54 year old demo is growing fastest<br /><ul><li> 276.4% growth rate</li></ul>2) The 55+ dem...
 down from 53.8% six months ago.</li></li></ul><li>Creating your Facebook page:<br /><ul><li>Identify your objectives
 Practice presence
 New patient acquisition
 Patient loyalty
Who will view your page?
What do you want your page to say about you?
How will you engage your audience
 Refer a Friend, Appointment Requests, Community Service, and Education</li></li></ul><li>What is a Facebook fan?<br /><ul...
 average fan becomes a fan of 4 pages each month.
Free way to advertise your company or product
A great way to engage users through promotions and contests.</li></li></ul><li>
Tips for a successful page:<br /><ul><li>Make your business hours, location, and phone numbers always accessible
Encourage your “fans” to interact by commenting on their visit and experience
Sponsor fun events in the office that make your patient want to encourage others to attend
Allow patients to ask questions- RESPOND to help alleviate fears and concerns
Include pictures of the office</li></li></ul><li>Engage, Engage, Engage<br />
Engage, Engage, Engage<br />
What Can Facebook do for your practice?<br /><ul><li>Build a Fan base
Promotes you as the “Expert”
Attract New Patients
Receive Patient Feedback
Create Relationships with your Patients</li></li></ul><li>
Get Listed - Step 1<br />
Search Engine Results Page<br />
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Social Media for Dental Practices

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Transcript of "Social Media for Dental Practices"

  1. 1. Understanding Social MediaFor Dental Practices<br />Andrea Hewlett<br />Internet Marketing Strategist<br />Site-Seeker, Inc. br />dental@site-seeker.com<br />Dan Salamone<br />Marketing & Communication Coordinator<br />Site-Seeker, Inc. br />dansalamone@site-seeker.com<br />
  2. 2. Who are we?<br /><ul><li> Founded in 2003
  3. 3. Corporate Office in Upstate NY
  4. 4. Offices in Bloomfield CT, Rochester, NY, New Jersey
  5. 5. Employs 20 in CNY, CT, NJ, MA, VA
  6. 6. Full Service Internet Marketing Agency
  7. 7. Search Engine Optimization Services
  8. 8. Pay-Per-Click Management Services
  9. 9. Social Media Implementation and Mgmt
  10. 10. Web Design, Development, Applications & Testing
  11. 11. Analytics</li></li></ul><li>Fast Track 50 of CNY<br />MV Chamber of Commerce<br />3<br />4<br />2<br />Top 3<br />2007<br />2008<br />2009<br />2009 Business of the Year<br />B2B Twitterer of the Year<br />@KatieHoke<br />
  12. 12. We hear it everywhere…<br />Social Media<br />“Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)”<br />-Brian Solis<br />
  13. 13. Why is Social Media Important?<br />
  14. 14. Socialnomics Video<br />
  15. 15. © 2009 Site-Seeker, Inc.<br />Social Media is:<br />Community Relations<br />Customer Service<br />Loyalty Building<br />Collaboration<br />Networking<br />Patient Acquisition<br />
  16. 16. Ultimately it is ALL about gaining . . .<br />AUTHORITY<br />LEADERSHIP<br />TRUST<br />
  17. 17.
  18. 18. Top Insights:<br />1)  The 35-54 year old demo is growing fastest<br /><ul><li> 276.4% growth rate</li></ul>2) The 55+ demo is second <br /><ul><li> 194.3% growth rate</li></ul>3) The 25-34 year old demo doubles every 6 months<br />4) There are more females (55.7%) than males (42.2%) on Facebook<br /><ul><li> 2.2% are of unknown gender.</li></ul>5) College crowd 18-24 year olds remains largest <br /><ul><li> at 40.8%
  19. 19. down from 53.8% six months ago.</li></li></ul><li>Creating your Facebook page:<br /><ul><li>Identify your objectives
  20. 20. Practice presence
  21. 21. New patient acquisition
  22. 22. Patient loyalty
  23. 23. Who will view your page?
  24. 24. What do you want your page to say about you?
  25. 25. How will you engage your audience
  26. 26. Refer a Friend, Appointment Requests, Community Service, and Education</li></li></ul><li>What is a Facebook fan?<br /><ul><li>According to Facebook:
  27. 27. average fan becomes a fan of 4 pages each month.
  28. 28. Free way to advertise your company or product
  29. 29. A great way to engage users through promotions and contests.</li></li></ul><li>
  30. 30.
  31. 31. Tips for a successful page:<br /><ul><li>Make your business hours, location, and phone numbers always accessible
  32. 32. Encourage your “fans” to interact by commenting on their visit and experience
  33. 33. Sponsor fun events in the office that make your patient want to encourage others to attend
  34. 34. Allow patients to ask questions- RESPOND to help alleviate fears and concerns
  35. 35. Include pictures of the office</li></li></ul><li>Engage, Engage, Engage<br />
  36. 36.
  37. 37. Engage, Engage, Engage<br />
  38. 38. What Can Facebook do for your practice?<br /><ul><li>Build a Fan base
  39. 39. Promotes you as the “Expert”
  40. 40. Attract New Patients
  41. 41. Receive Patient Feedback
  42. 42. Create Relationships with your Patients</li></li></ul><li>
  43. 43.
  44. 44.
  45. 45. Get Listed - Step 1<br />
  46. 46. Search Engine Results Page<br />
  47. 47.
  48. 48. Local Search - Summary<br /><ul><li>Free
  49. 49. Easy
  50. 50. Trackable
  51. 51. Gets you there with little to no effort</li></li></ul><li>Online Reputation Management<br />Personal Reviews<br /><ul><li>Google Places
  52. 52. Yelp!
  53. 53. Healthgrades
  54. 54. Wellness</li></ul>Relax! Manage them, don’t react! <br />
  55. 55.
  56. 56. Video is quickly becoming as widespread a content medium online as text!<br />2: The second largest Search Engine in the world (behind Google)<br />24 Hours: The amount of video uploaded to YouTube every minute.<br />1,000 Years: The amount of time it would take to watch every video on YouTube.<br />100 Million: The amount of YouTube videos watched everyday.<br />
  57. 57.
  58. 58.
  59. 59. Monitor Successes<br />
  60. 60. Monitor Successes<br />Is this your target audience?<br />
  61. 61.
  62. 62. Establishing Credibility with Social Media<br />Create Accounts (Name Claim)<br />Grow Networks<br />Lead Discussion<br />Become the Expert<br />Participate in Discussion<br />Create Content<br />Distribute Content<br />
  63. 63.
  64. 64. How to Distribute Your Blog<br />Email Campaign<br />Other (links)…<br />Twitter<br />Blog Posts<br />Social <br />Bookmarking Sites<br />Facebook<br />Other Blogs<br />LinkedIn<br />
  65. 65. Wordpress.com vs. Wordpress.org<br />
  66. 66. Wordpress.com<br /><ul><li>Free and Easy to Use
  67. 67. All setups and upgrades are done by the program
  68. 68. Extra traffic from blogs of the day and tags
  69. 69. Easy to find similar bloggers through tags</li></li></ul><li>
  70. 70.
  71. 71. Establish Baseline & Benchmarks<br />How will you measure the effectiveness of your website?<br /><ul><li>Increased visitors to the site
  72. 72. New patient appointment requests
  73. 73. Patient referrals
  74. 74. Phone Calls</li></li></ul><li>What happens when you bring it all together?<br />
  75. 75. This does not happen overnight<br />Consistent and regular participation<br />brought traction and growth <br />over time.<br />
  76. 76. Ready to get started?<br />
  77. 77. Thank You!<br />Understanding Social MediaFor Dental Practices<br />Andrea Hewlett<br />Internet Marketing Strategist<br />Site-Seeker, Inc. br />dental@site-seeker.com<br />Dan Salamone<br />Marketing & Communication Coordinator<br />Site-Seeker, Inc. br />dansalamone@site-seeker.com<br />
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