Social Media for Dental Practices
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Social Media for Dental Practices

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Social Media for Dental Practices Social Media for Dental Practices Presentation Transcript

  • Understanding Social MediaFor Dental Practices
    Andrea Hewlett
    Internet Marketing Strategist
    Site-Seeker, Inc. br />dental@site-seeker.com
    Dan Salamone
    Marketing & Communication Coordinator
    Site-Seeker, Inc. br />dansalamone@site-seeker.com
  • Who are we?
    • Founded in 2003
    • Corporate Office in Upstate NY
    • Offices in Bloomfield CT, Rochester, NY, New Jersey
    • Employs 20 in CNY, CT, NJ, MA, VA
    • Full Service Internet Marketing Agency
    • Search Engine Optimization Services
    • Pay-Per-Click Management Services
    • Social Media Implementation and Mgmt
    • Web Design, Development, Applications & Testing
    • Analytics
  • Fast Track 50 of CNY
    MV Chamber of Commerce
    3
    4
    2
    Top 3
    2007
    2008
    2009
    2009 Business of the Year
    B2B Twitterer of the Year
    @KatieHoke
  • We hear it everywhere…
    Social Media
    “Social Media is, at its most basic sense, a shift in how people discover, read, and share news and information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many.)”
    -Brian Solis
  • Why is Social Media Important?
  • Socialnomics Video
  • © 2009 Site-Seeker, Inc.
    Social Media is:
    Community Relations
    Customer Service
    Loyalty Building
    Collaboration
    Networking
    Patient Acquisition
  • Ultimately it is ALL about gaining . . .
    AUTHORITY
    LEADERSHIP
    TRUST
  • Top Insights:
    1)  The 35-54 year old demo is growing fastest
    • 276.4% growth rate
    2) The 55+ demo is second
    • 194.3% growth rate
    3) The 25-34 year old demo doubles every 6 months
    4) There are more females (55.7%) than males (42.2%) on Facebook
    • 2.2% are of unknown gender.
    5) College crowd 18-24 year olds remains largest
    • at 40.8%
    • down from 53.8% six months ago.
  • Creating your Facebook page:
    • Identify your objectives
    • Practice presence
    • New patient acquisition
    • Patient loyalty
    • Who will view your page?
    • What do you want your page to say about you?
    • How will you engage your audience
    • Refer a Friend, Appointment Requests, Community Service, and Education
  • What is a Facebook fan?
    • According to Facebook:
    • average fan becomes a fan of 4 pages each month.
    • Free way to advertise your company or product
    • A great way to engage users through promotions and contests.
  • Tips for a successful page:
    • Make your business hours, location, and phone numbers always accessible
    • Encourage your “fans” to interact by commenting on their visit and experience
    • Sponsor fun events in the office that make your patient want to encourage others to attend
    • Allow patients to ask questions- RESPOND to help alleviate fears and concerns
    • Include pictures of the office
  • Engage, Engage, Engage
  • Engage, Engage, Engage
  • What Can Facebook do for your practice?
    • Build a Fan base
    • Promotes you as the “Expert”
    • Attract New Patients
    • Receive Patient Feedback
    • Create Relationships with your Patients
  • Get Listed - Step 1
  • Search Engine Results Page
  • Local Search - Summary
    • Free
    • Easy
    • Trackable
    • Gets you there with little to no effort
  • Online Reputation Management
    Personal Reviews
    • Google Places
    • Yelp!
    • Healthgrades
    • Wellness
    Relax! Manage them, don’t react!
  • Video is quickly becoming as widespread a content medium online as text!
    2: The second largest Search Engine in the world (behind Google)
    24 Hours: The amount of video uploaded to YouTube every minute.
    1,000 Years: The amount of time it would take to watch every video on YouTube.
    100 Million: The amount of YouTube videos watched everyday.
  • Monitor Successes
  • Monitor Successes
    Is this your target audience?
  • Establishing Credibility with Social Media
    Create Accounts (Name Claim)
    Grow Networks
    Lead Discussion
    Become the Expert
    Participate in Discussion
    Create Content
    Distribute Content
  • How to Distribute Your Blog
    Email Campaign
    Other (links)…
    Twitter
    Blog Posts
    Social
    Bookmarking Sites
    Facebook
    Other Blogs
    LinkedIn
  • Wordpress.com vs. Wordpress.org
  • Wordpress.com
    • Free and Easy to Use
    • All setups and upgrades are done by the program
    • Extra traffic from blogs of the day and tags
    • Easy to find similar bloggers through tags
  • Establish Baseline & Benchmarks
    How will you measure the effectiveness of your website?
    • Increased visitors to the site
    • New patient appointment requests
    • Patient referrals
    • Phone Calls
  • What happens when you bring it all together?
  • This does not happen overnight
    Consistent and regular participation
    brought traction and growth
    over time.
  • Ready to get started?
  • Thank You!
    Understanding Social MediaFor Dental Practices
    Andrea Hewlett
    Internet Marketing Strategist
    Site-Seeker, Inc. br />dental@site-seeker.com
    Dan Salamone
    Marketing & Communication Coordinator
    Site-Seeker, Inc. br />dansalamone@site-seeker.com