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Katie Clements




                                                                          Universal Music group – the world’s
                                                                          leading Music Company, a few of
                                                                          their record labels include: Polydor
                                                                          Records, Barclay, Decca and
                                                                          Mercury Records, artists include,
                                                                          Akon and Duffy.

                                                                          Warner Music Group is also a music
                                                                          company, labels include Atlantic and
                                                                          Cordless – Green Day and Trey
                                                                          Songz an R&B are involved with
                                                                          Warner Music Group.

                                                                          Emi Music is the fourth largest
                                                                          music company, record labels
As you can see, the genre of                                              include: Angel, Mute, and Virgin –
music I am interested in, is
                                                                          Lilly Allen and Bat for Lashes are on
indie, artists like Snow                   Making a Music
                                                                          EMI labels.
Patrol, Arctic Monkeys and                     Video
Coldplay have produced                                                    SONY Music Entertainment is
many different music videos,                                              another well-known music
but in this research I have                                               company, with labels owned by
noticed that they all have                                                talent show judge Simon Cowell,
one thing in common and                                                   with artists such as Leona Lewis, Will
that is that the lighting is                                              Young and Westlife.
always very low key, this
usually works well because
the lyrics always have some
                                 Music videos have different
sort of story, this is how the
music video is made.             conventions in order for it to be
                                 successful, in my research I found
                                 that the common shots used are
                                 long shots, close ups and mid shots
                                 in order to show artists emotions
                                 and feelings to their music.

                                 Slow paced editing is also used in a
                                 lot of videos in the particular genre
                                 as it highlights the lyrics even more,
                                 making the audience aware of how
                                 strong they actually are.

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Background research

  • 1. Katie Clements Universal Music group – the world’s leading Music Company, a few of their record labels include: Polydor Records, Barclay, Decca and Mercury Records, artists include, Akon and Duffy. Warner Music Group is also a music company, labels include Atlantic and Cordless – Green Day and Trey Songz an R&B are involved with Warner Music Group. Emi Music is the fourth largest music company, record labels As you can see, the genre of include: Angel, Mute, and Virgin – music I am interested in, is Lilly Allen and Bat for Lashes are on indie, artists like Snow Making a Music EMI labels. Patrol, Arctic Monkeys and Video Coldplay have produced SONY Music Entertainment is many different music videos, another well-known music but in this research I have company, with labels owned by noticed that they all have talent show judge Simon Cowell, one thing in common and with artists such as Leona Lewis, Will that is that the lighting is Young and Westlife. always very low key, this usually works well because the lyrics always have some Music videos have different sort of story, this is how the music video is made. conventions in order for it to be successful, in my research I found that the common shots used are long shots, close ups and mid shots in order to show artists emotions and feelings to their music. Slow paced editing is also used in a lot of videos in the particular genre as it highlights the lyrics even more, making the audience aware of how strong they actually are.