Social Media for Business - The Big Picture

How To Integrate Social Media with your Website with Karen Kefauver www.karenkefauver.com

Resources - After the Talk• Read Karen’s Social Media Blog www.socialmediawithkaren.blogspot.com• LIKE Karen’s Facebook Business Page www.facebook.com/karen.kefauver.business• Register for your next Social Media Business Class with Karen: thru Small Business Development Center - SBDC (Tues., March 20 & Tues., June 19 in Aptos, 5:30-7 p.m.)• Details here: http://centralcoastsbdc.org/node/10311

Agenda• Social Media Overview• Social Media Trends• Big Picture: Transform Your Website Into a Social Media Hub• Time-Saving Tools and Resources

Social Media Overview• Biggest Players in Social Media Field:• Facebook• Twitter• You Tube• Google+• LinkedIn

Social Media Overview• Newcomer: Pinterest (pinterest.com)• Pinterest is an online pinboard• Organize and share things you love• If your content is picture-heavy (think food, fashion, movies), try it!

Pinterest Page for Biz

Facebook Stats• Facebook: 800 million+ active users• Average user is connected to 80 community pages, groups and events• People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users

Twitter Stats• Twitter - 200 million registered users• Record $800 venture capital investment in 2011• Apple integrated Twitter into iOS 5 last Fall• 2009: more than 2 million tweets per day• 2012: more than 250 million tweets per day

LinkedIn Stats• LinkedIn 135+ million members• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.• There were nearly two billion people searches on LinkedIn in 2010.

Google+ Stats• Google+ 62+ million users• Adding 625,000 new users per day.• Prediction: 400 million users by end of 2012.

Google+ PersonalConnect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to

Google+ BizConnect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to

You Tube Stats• 800M unique users visit YouTube/month• Over 3 billion videos are viewed a day• YouTubes demographic is broad: 18-54 years old

Social Media Trends• 1. Mobile devices• 2. QR Codes: A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code)• 3. Video!

Karen’s Mobile Phone Site• Designed by Eric Bloom of Mobile MarCom

Santa Cruz Boardwalk•

Social Media Hub• Transform Your Website Into a Social Media Hub• Turn a static website into an interesting social media–enabled destination• Improved communication• Build brand loyalty• Create a better, more responsive, more proﬁtable company

Social Media Hub• So how do use social media to drive trafﬁc to your website for conversion into customers• 10 Tips!

1. Web Makeover• #1: Add social media buttons to your home page• By getting someone to follow you on Twitter, LinkedIn or YouTube, you have the opportunity to keep the lines of communication open long after they’ve left your website.• Make sure you have a social media proﬁle that will engage your audience

1. Web Makeover• #1: Add social media buttons to your home page

2. Web Makeover• #2: Connect your blog with your website• Improve the interactivity of your website by teasing your blog posts from your home page• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog posts

3. Web Makeover• #3: Embed videos on your website• Engaging, well put-together video is enticing• Consider adding how-to or explanatory video to your product or services pages• Show examples of other customers ﬁnding success by using your products

3. Web Makeover• #3: Embed videos on your website

4. Web Makeover• #4: Make your website shareable• Retweet buttons and Facebook Like buttons aren’t just for blogs.• You can add them to any page of your website to get visitors to share the content more easily with their networks.

4. Web Makeover• #4: Make your website shareable

5. Web Makeover• #5: Add your presentations to your website• If you market your business through public speaking, you can maximize your results by putting your presentations on your site.• The best way to do this is to set up a free account at SlideShare (think YouTube for PowerPoint).• Once you’ve uploaded your slides, SlideShare will allow you to embed that presentation back into your website or blog. This creates an interactive experience for visitors who can now click through your slides.

5. Web Makeover• #5: Add your presentations to your website

6. Web Makeover• #6: Add a Facebook Like box to your website• Also add Connect with Us on Facebook• These are different button (aka “badges.”)

4. Web Makeover

7. Web Makeover• #7: Use QR codes to drive trafﬁc• QR codes are two-dimensional bar codes that can be scanned by smartphones with cameras. Once scanned, they can redirect people to a website (among other tricks).

8. Web Makeover• #8: Include Up-to-Date Buttons• Social media changes fast—dare we say in real time? So if you added your buttons a year ago, they are probably palling around with the dinosaurs. Facebook fans morphed into Likes, group pages died, +1 is spanking new and LinkedIn improved signiﬁcantly.Do research to ﬁnd the most current social media terminology so you don’t get caught mumbling about “The Facebook” and “The Twitter.”

9. Web Makeover• #9: Use Analytics• Pay attention to the way in which individuals are using your social media buttonsby tapping into Google Analytics. How many people are actually clicking on your outbound social media links?

10. Web Makeover• #10: Don’t Over-Do It

Bookshop SC

Bookshop SC•

Penny Ice Creamery• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks

Penny Ice Creamery

Penny Ice Creamery• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks

Promote Social Sites• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks

Use Help Resources• Facebook: www.facebook.com/help• https://www.facebook.com/business• Twitter: https://support.twitter.com• http://business.twitter.com• LinkedIn: http://help.linkedin.com• http://learn.linkedin.com/company-pages/• Google+• http://www.google.com/support/plus• http://www.google.com/intl/en/+/demo/• You Tube:

Favorite Social Sites• Hubspot: View webinars: http://www.hubspot.com• Mashable: Social media and tips, http://mashable.com• Smartbrief: https://www.smartbrief.com• Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com• Social Media Today: http://socialmediatoday.com• Techcrunch: http://techcrunch.com• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com

Contact Karen• I offer social media training and private consultations.• Email: karen@karenkefauver.com• Website: www.karenkefauver.com• Facebook: www.facebook.com/ karen.kefauver.business• Social Media Blog: www.socialmediawithkaren.blogspot.com• Twitter: twitter.com/KarenKefauver

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Social Media for Business - The Big Picture

by Karen Kefauver

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