Who are the key players in social media marketing for your business? How do you integrate your website with your social media networks? Get answers with these slides from classes Karen Kefauver taught at Aptos Chamber of Commerce and City of Santa Cruz Parks and Recreation Department (with Sara Isenberg). Register for upcoming social media classes taught by Karen in Santa Cruz County: http://centralcoastsbdc.org/node/3322.

1. How To Integrate Social Media with your Website
with Karen Kefauver
www.karenkefauver.com

2. Resources - After the Talk
• Read Karen’s Social Media Blog
www.socialmediawithkaren.blogspot.com
• LIKE Karen’s Facebook Business Page
www.facebook.com/karen.kefauver.business
• Register for your next Social Media Business Class with
Karen: thru Small Business Development Center - SBDC
(Tues., March 20 & Tues., June 19 in Aptos, 5:30-7 p.m.)
• Details here: http://centralcoastsbdc.org/node/10311

3. Agenda
• Social Media Overview
• Social Media Trends
• Big Picture: Transform Your Website Into a Social
Media Hub
• Time-Saving Tools and Resources

4. Social Media Overview
• Biggest Players in Social Media Field:
• Facebook
• Twitter
• You Tube
• Google+
• LinkedIn

5. Social Media Overview
• Newcomer: Pinterest (pinterest.com)
• Pinterest is an online pinboard
• Organize and share things you love
• If your content is picture-heavy (think food, fashion, movies),
try it!

6. Pinterest Page for Biz

7. Facebook Stats
• Facebook: 800 million+ active users
• Average user is connected to 80 community pages, groups and events
• People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users

8. Twitter Stats
• Twitter - 200 million registered users
• Record $800 venture capital investment in 2011
• Apple integrated Twitter into iOS 5 last Fall
• 2009: more than 2 million tweets per day
• 2012: more than 250 million tweets per day

9. LinkedIn Stats
• LinkedIn 135+ million members
• LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
• There were nearly two billion people searches on LinkedIn in 2010.

10. Google+ Stats
• Google+ 62+ million users
• Adding 625,000 new users per day.
• Prediction: 400 million users by end of 2012.

11. Google+ Personal
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

12. Google+ Biz
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to

13. You Tube Stats
• 800M unique users visit YouTube/month
• Over 3 billion videos are viewed a day
• YouTube's demographic is broad: 18-54 years old

14. Social Media Trends
• 1. Mobile devices
• 2. QR Codes: A QR code (abbreviated from Quick Response
code) is a type of matrix barcode (or two-dimensional code)
• 3. Video!

15. Karen’s Mobile Phone Site
• Designed by
Eric Bloom of
Mobile MarCom

16. Santa Cruz Boardwalk
•

17. Social Media Hub
• Transform Your Website Into a Social Media Hub
• Turn a static website into an interesting social media–enabled
destination
• Improved communication
• Build brand loyalty
• Create a better, more responsive, more profitable company

18. Social Media Hub
• So how do use social media to drive traffic to your website for
conversion into customers
• 10 Tips!

19. 1. Web Makeover
• #1: Add social media buttons to your home page
• By getting someone to follow you on Twitter, LinkedIn or YouTube,
you have the opportunity to keep the lines of communication open
long after they’ve left your website.
• Make sure you have a social media profile that will engage your
audience

20. 1. Web Makeover
• #1: Add social media buttons to your home page

21. 2. Web Makeover
• #2: Connect your blog with your website
• Improve the interactivity of your website by teasing your blog posts
from your home page
• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog
posts

22. 3. Web Makeover
• #3: Embed videos on your website
• Engaging, well put-together video is enticing
• Consider adding how-to or explanatory video to your product or
services pages
• Show examples of other customers finding success by using your
products

23. 3. Web Makeover
• #3: Embed videos on your website

24. 4. Web Makeover
• #4: Make your website shareable
• Retweet buttons and Facebook Like buttons aren’t just for blogs.
• You can add them to any page of your website to get visitors to share
the content more easily with their networks.

25. 4. Web Makeover
• #4: Make your website shareable

26. 5. Web Makeover
• #5: Add your presentations to your website
• If you market your business through public speaking, you can
maximize your results by putting your presentations on your site.
• The best way to do this is to set up a free account at SlideShare (think
YouTube for PowerPoint).
• Once you’ve uploaded your slides, SlideShare will allow you to
embed that presentation back into your website or blog. This creates
an interactive experience for visitors who can now click through your
slides.

27. 5. Web Makeover
• #5: Add your presentations to your website

28. 6. Web Makeover
• #6: Add a Facebook Like box to your website
• Also add Connect with Us on Facebook
• These are different button (aka “badges.”)

29. 4. Web Makeover

30. 7. Web Makeover
• #7: Use QR codes to drive traffic
• QR codes are two-dimensional bar codes that can be scanned by
smartphones with cameras. Once scanned, they can redirect people to
a website (among other tricks).

31. 8. Web Makeover
• #8: Include Up-to-Date Buttons
• Social media changes fast—dare we say in real time? So if you added
your buttons a year ago, they are probably palling around with the
dinosaurs. Facebook fans morphed into Likes, group pages died, +1 is
spanking new and LinkedIn improved significantly.Do research to
find the most current social media terminology so you don’t get
caught mumbling about “The Facebook” and “The Twitter.”

32. 9. Web Makeover
• #9: Use Analytics
• Pay attention to the way in which individuals are using your social
media buttonsby tapping into Google Analytics. How many people
are actually clicking on your outbound social media links?

33. 10. Web Makeover
• #10: Don’t Over-Do It

34. Bookshop SC

35. Bookshop SC

36. Bookshop SC
•

37. Penny Ice Creamery
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

38. Penny Ice Creamery
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

39. Penny Ice Creamery

40. Penny Ice Creamery
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

41. Penny Ice Creamery
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

42. Promote Social Sites
• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks

43. Use Help Resources
• Facebook: www.facebook.com/help
• https://www.facebook.com/business
• Twitter: https://support.twitter.com
• http://business.twitter.com
• LinkedIn: http://help.linkedin.com
• http://learn.linkedin.com/company-pages/
• Google+
• http://www.google.com/support/plus
• http://www.google.com/intl/en/+/demo/
• You Tube:

44. Favorite Social Sites
• Hubspot: View webinars: http://www.hubspot.com
• Mashable: Social media and tips, http://mashable.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: Guide to the social media jungle, http://
www.socialmediaexaminer.com
• Social Media Today: http://socialmediatoday.com
• Techcrunch: http://techcrunch.com
• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com

45. Contact Karen
• I offer social media training and private
consultations.
• Email: karen@karenkefauver.com
• Website: www.karenkefauver.com
• Facebook: www.facebook.com/
karen.kefauver.business
• Social Media Blog:
www.socialmediawithkaren.blogspot.com
• Twitter: twitter.com/KarenKefauver