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Social Media for Business - The Big Picture

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Who are the key players in social media marketing for your business? How do you integrate your website with your social media networks? Get answers with these slides from classes Karen Kefauver taught at Aptos Chamber of Commerce and City of Santa Cruz Parks and Recreation Department (with Sara Isenberg). Register for upcoming social media classes taught by Karen in Santa Cruz County: http://centralcoastsbdc.org/node/3322.

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Social Media for Business - The Big Picture

  1. 1. How To Integrate Social Media with your Website with Karen Kefauver www.karenkefauver.com
  2. 2. Resources - After the Talk• Read Karen’s Social Media Blog www.socialmediawithkaren.blogspot.com• LIKE Karen’s Facebook Business Page www.facebook.com/karen.kefauver.business• Register for your next Social Media Business Class with Karen: thru Small Business Development Center - SBDC (Tues., March 20 & Tues., June 19 in Aptos, 5:30-7 p.m.)• Details here: http://centralcoastsbdc.org/node/10311
  3. 3. Agenda• Social Media Overview• Social Media Trends• Big Picture: Transform Your Website Into a Social Media Hub• Time-Saving Tools and Resources
  4. 4. Social Media Overview• Biggest Players in Social Media Field:• Facebook• Twitter• You Tube• Google+• LinkedIn
  5. 5. Social Media Overview• Newcomer: Pinterest (pinterest.com)• Pinterest is an online pinboard• Organize and share things you love• If your content is picture-heavy (think food, fashion, movies), try it!
  6. 6. Pinterest Page for Biz
  7. 7. Facebook Stats• Facebook: 800 million+ active users• Average user is connected to 80 community pages, groups and events• People who use Facebook on their mobile devices are 2x as active on FB as those on non-mobile users
  8. 8. Twitter Stats• Twitter - 200 million registered users• Record $800 venture capital investment in 2011• Apple integrated Twitter into iOS 5 last Fall• 2009: more than 2 million tweets per day• 2012: more than 250 million tweets per day
  9. 9. LinkedIn Stats• LinkedIn 135+ million members• LinkedIn operates the world’s largest professional network on the Internet in over 200 countries and territories.• There were nearly two billion people searches on LinkedIn in 2010.
  10. 10. Google+ Stats• Google+ 62+ million users• Adding 625,000 new users per day.• Prediction: 400 million users by end of 2012.
  11. 11. Google+ PersonalConnect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
  12. 12. Google+ BizConnect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts or http://gplus.to/karenkefauver. You can customize your Google Plus name here: http://gplus.to
  13. 13. You Tube Stats• 800M unique users visit YouTube/month• Over 3 billion videos are viewed a day• YouTubes demographic is broad: 18-54 years old
  14. 14. Social Media Trends• 1.  Mobile devices• 2. QR Codes: A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code)• 3. Video!
  15. 15. Karen’s Mobile Phone Site• Designed by Eric Bloom of Mobile MarCom
  16. 16. Santa Cruz Boardwalk•
  17. 17. Social Media Hub• Transform Your Website Into a Social Media Hub• Turn a static website into an interesting social media–enabled destination• Improved communication• Build brand loyalty• Create a better, more responsive, more profitable company
  18. 18. Social Media Hub• So how do use social media to drive traffic to your website for conversion into customers• 10 Tips!
  19. 19. 1. Web Makeover• #1: Add social media buttons to your home page• By getting someone to follow you on Twitter, LinkedIn or YouTube, you have the opportunity to keep the lines of communication open long after they’ve left your website.• Make sure you have a social media profile that will engage your audience
  20. 20. 1. Web Makeover• #1: Add social media buttons to your home page
  21. 21. 2. Web Makeover• #2: Connect your blog with your website• Improve the interactivity of your website by teasing your blog posts from your home page• Also connect your Blog to Facebook, LinkedIn and Tweet your Blog posts
  22. 22. 3. Web Makeover• #3: Embed videos on your website• Engaging, well put-together video is enticing• Consider adding how-to or explanatory video to your product or services pages• Show examples of other customers finding success by using your products
  23. 23. 3. Web Makeover• #3: Embed videos on your website
  24. 24. 4. Web Makeover• #4: Make your website shareable• Retweet buttons and Facebook Like buttons aren’t just for blogs.• You can add them to any page of your website to get visitors to share the content more easily with their networks.
  25. 25. 4. Web Makeover• #4: Make your website shareable
  26. 26. 5. Web Makeover• #5: Add your presentations to your website• If you market your business through public speaking, you can maximize your results by putting your presentations on your site.• The best way to do this is to set up a free account at SlideShare (think YouTube for PowerPoint).• Once you’ve uploaded your slides, SlideShare will allow you to embed that presentation back into your website or blog. This creates an interactive experience for visitors who can now click through your slides.
  27. 27. 5. Web Makeover• #5: Add your presentations to your website
  28. 28. 6. Web Makeover• #6: Add a Facebook Like box to your website• Also add Connect with Us on Facebook• These are different button (aka “badges.”)
  29. 29. 4. Web Makeover
  30. 30. 7. Web Makeover• #7: Use QR codes to drive traffic• QR codes are two-dimensional bar codes that can be scanned by smartphones with cameras. Once scanned, they can redirect people to a website (among other tricks).
  31. 31. 8. Web Makeover• #8: Include Up-to-Date Buttons• Social media changes fast—dare we say in real time? So if you added your buttons a year ago, they are probably palling around with the dinosaurs. Facebook fans morphed into Likes, group pages died, +1 is spanking new and LinkedIn improved significantly.Do research to find the most current social media terminology so you don’t get caught mumbling about “The Facebook” and “The Twitter.”
  32. 32. 9. Web Makeover• #9: Use Analytics• Pay attention to the way in which individuals are using your social media buttonsby tapping into Google Analytics. How many people are actually clicking on your outbound social media links?
  33. 33. 10. Web Makeover• #10: Don’t Over-Do It
  34. 34. Bookshop SC
  35. 35. Bookshop SC
  36. 36. Bookshop SC•
  37. 37. Penny Ice Creamery• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
  38. 38. Penny Ice Creamery• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
  39. 39. Penny Ice Creamery
  40. 40. Penny Ice Creamery• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
  41. 41. Penny Ice Creamery• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
  42. 42. Promote Social Sites• Your website• Your business cards• Your storefront window• Your front desk• Print advertisements• Email signature• Newsletter, blog, other social media networks
  43. 43. Use Help Resources• Facebook: www.facebook.com/help• https://www.facebook.com/business• Twitter: https://support.twitter.com• http://business.twitter.com• LinkedIn: http://help.linkedin.com• http://learn.linkedin.com/company-pages/• Google+• http://www.google.com/support/plus• http://www.google.com/intl/en/+/demo/• You Tube:
  44. 44. Favorite Social Sites• Hubspot: View webinars: http://www.hubspot.com• Mashable: Social media and tips, http://mashable.com• Smartbrief: https://www.smartbrief.com• Social Media Examiner: Guide to the social media jungle, http:// www.socialmediaexaminer.com• Social Media Today: http://socialmediatoday.com• Techcrunch: http://techcrunch.com• MEDIA: New York Times Tech Blog : http://bits.blogs.nytimes.com
  45. 45. Contact Karen• I offer social media training and private consultations.• Email: karen@karenkefauver.com• Website: www.karenkefauver.com• Facebook: www.facebook.com/ karen.kefauver.business• Social Media Blog: www.socialmediawithkaren.blogspot.com• Twitter: twitter.com/KarenKefauver

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