3. PRESPER ECKERT & JOHN MAUCHLEY
“ One would think that if a man
invented a machine that
revolutionized the world, took out
a patent on that machine, and had
the full financial and legal resources
of a major American corporation on
his side, he would spend most of
the rest of his life enjoying fortune
and fame.
Edison did. Bell did.
By and large, Pres Eckert and John
Mauchley did not.
— Shurkin, Engines of the Mind
2
10. Hardware
Programming Languages
Operating Systems
Software Applications
Websites
1950 1960 1970 1980 1990 2000 2010
11. Over budget
Didn’t meet
requirements
Scope creep
Not tested
before launch
Missed deadlines
9
12. Michael Fauscette, IDC + Natalie Petouhoff, Forrester Research
Social CRM Summit, February 2010
13. Hardware
Programming Languages
Operating Systems
Software Applications
Websites
1950 1960 1970 1980 1990 2000 2010
14. Hardware
Programming Languages
Operating Systems
Software Applications
Websites
Social Business
1950 1960 1970 1980 1990 2000 2010
15. Hardware
Programming Languages
Operating Systems
Software Applications
Websites
Social Business
1950 1960 1970 1980 1990 2000 2010
Technology +
Process
16. Hardware
Programming Languages
Operating Systems
Software Applications
Websites
Social Business
1950 1960 1970 1980 1990 2000 2010
Technology +
Process People +
Culture
38. HiPPOs rule the world when it comes to
creating customer experiences. And that’s a
bad thing. No matter what the optimal
customer experience should be on the
website, and regardless of your competence,
the HiPPO decides what goes on the site.
Avinash Kaushik, Experiment or Go Home! 24
51. The need to move back and forth between
multiple applications and separate windows is
what IDC calls “death by navigation.”
The business cost of “death by navigation”
is extraordinary.
IDC, “Getting Results by Empowering the Information
Worker: What Web 2.0 Offers Beyond Blogs and Wikis” 30
53. “ The reality of social media initiatives—that they’re
internal commitments, not advertising campaigns
—has derailed more than a few organizations from
really implementing effective, measurable
programs. Most companies can’t sustain social
media engagement because they lack the internal
editorial infrastructure to support it.
They don’t have a content strategy.
—Kristina Halvorson
32
54. The main reason enterprise social
fails is content strategy.
The adoption would be there
if the value proposition were there.
Amy Vickers, VP Enterprise Solutions, Razorfish 33
The value proposition is there, provided you have a good content strategy. But people fall short on executing, so the value isn’t realized. Adoption would be there if the value prop were realized.
The value proposition is there, provided you have a good content strategy. But people fall short on executing, so the value isn’t realized. Adoption would be there if the value prop were realized.