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The Second Mouse Gets the Cheese




-better information isn’t always about life and death
but it sure does give you a competitive edge.

                                  2012 GRO-BIZ CONFERENCE & IDEA EXPO
                                                           Even Brande
                                                     President and CEO
                                        Handel Information Technologies
Why this presentation?
Imagine if…..
“Our unhappiest customer is our biggest
source of information.”
-Bill Gates
The Evolution of Man
The Evolution of Technology Part 1



65,000 Years                1000 Years
    Ago                        Ago                   150 Years
                                                       Ago




               5000 Years                500 Years               100 Years
                  Ago                      Ago                     Ago
“Everything that can be invented
has been invented.”
Charles H. Duell, Commissioner, U.S. patent office, 1899
The Evolution of Technology Part 2

                                                                                    iPOD
                             Microsoft                                              Internet Mainstream
                             Founded                      Macintosh                 Social Media Emerges
First IBM Mainframe          First Personal               Graphical User            Google
Storage 1 KB                 Computer                     Interface
  1952                        1975                           1984                       2002




                1968                          1982                         1995                     2011
                                                                                                Social Media Explosion
             Intel Founded                IBM PC                   Windows 95                   Cloud Computing
                                          Storage: 5 MB            Early Internet Adoption      iPAD
                                                                   Storage: 2 GB                Storage: 2 TB
In the last twenty years…
“Our new sharing industry is premised on an innate human
desire to connect. These aren't privacy services. They are
social services.”
-Jeff Jarvis –Author of Public Parts
FaceBook
      From 0 to 800 Million in 8 Years
                          Million Users
900
800
700
600
500
400                                                  Million Users
300
200
100
 0
      2004 2005 2006 2007 2008 2009 2010 2011 2012
Four things that matter when it
       comes to information…
•   How We Experience the Data
•   The Quality of Information
•   How We Process the Information
•   What Actions We Take
Three Different Groups of
Information That Impact Us Daily
• Private
• Workplace
• Public
Private Information
Workplace Data
Enterprise Software vs FaceBook
…why not make technology that
people actually want to use?
What are some of the keys to better
     workplace information?
Data Collection
Better Data Analysis
Push vs. Pull Information
Reporting
Information Sharing
Outcomes
• Better Services to Our Customers/Clients
• More Accurate Information
• Less Time Spent Doing Administrative
  Work
• More Efficient
• Better Decisions
Distractions
Solution to Distractions
• While at work, turn off the bulk of
  notifications
  (computer, smartphone, tablet, social media)
• Set aside periodic time to check messages
• Unless it is part of your job, avoid social media
  during work hours.
• Install some type of aggregator tool so you can
  check all your messages and social media in
  one place
In an Ideal World
Imagine when…
• The barrier to technology adoption has been
  removed
• Storage capacity has reached infinity…
• Internet is available everywhere…
• You can access information from a multitude of
  devices…
• You have means to extract great information from
  a mountain of data…
• True collaboration is achieved…
That Time is Already Here
We are drowning in data but starving
          for information.
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese
2012 the second mouse gets the cheese

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2012 the second mouse gets the cheese

  • 1. The Second Mouse Gets the Cheese -better information isn’t always about life and death but it sure does give you a competitive edge. 2012 GRO-BIZ CONFERENCE & IDEA EXPO Even Brande President and CEO Handel Information Technologies
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  • 5. “Our unhappiest customer is our biggest source of information.” -Bill Gates
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  • 8. The Evolution of Technology Part 1 65,000 Years 1000 Years Ago Ago 150 Years Ago 5000 Years 500 Years 100 Years Ago Ago Ago
  • 9. “Everything that can be invented has been invented.” Charles H. Duell, Commissioner, U.S. patent office, 1899
  • 10. The Evolution of Technology Part 2 iPOD Microsoft Internet Mainstream Founded Macintosh Social Media Emerges First IBM Mainframe First Personal Graphical User Google Storage 1 KB Computer Interface 1952 1975 1984 2002 1968 1982 1995 2011 Social Media Explosion Intel Founded IBM PC Windows 95 Cloud Computing Storage: 5 MB Early Internet Adoption iPAD Storage: 2 GB Storage: 2 TB
  • 11. In the last twenty years…
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  • 16. “Our new sharing industry is premised on an innate human desire to connect. These aren't privacy services. They are social services.” -Jeff Jarvis –Author of Public Parts
  • 17. FaceBook From 0 to 800 Million in 8 Years Million Users 900 800 700 600 500 400 Million Users 300 200 100 0 2004 2005 2006 2007 2008 2009 2010 2011 2012
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  • 19. Four things that matter when it comes to information… • How We Experience the Data • The Quality of Information • How We Process the Information • What Actions We Take
  • 20. Three Different Groups of Information That Impact Us Daily • Private • Workplace • Public
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  • 28. …why not make technology that people actually want to use?
  • 29. What are some of the keys to better workplace information?
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  • 36. Push vs. Pull Information
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  • 40. Outcomes • Better Services to Our Customers/Clients • More Accurate Information • Less Time Spent Doing Administrative Work • More Efficient • Better Decisions
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  • 46. Solution to Distractions • While at work, turn off the bulk of notifications (computer, smartphone, tablet, social media) • Set aside periodic time to check messages • Unless it is part of your job, avoid social media during work hours. • Install some type of aggregator tool so you can check all your messages and social media in one place
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  • 48. In an Ideal World
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  • 52. Imagine when… • The barrier to technology adoption has been removed • Storage capacity has reached infinity… • Internet is available everywhere… • You can access information from a multitude of devices… • You have means to extract great information from a mountain of data… • True collaboration is achieved…
  • 53. That Time is Already Here
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  • 58. We are drowning in data but starving for information.

Editor's Notes

  1. Over the next few years I believe we will see the culmination of everything that has happened in technology in the past 20 years to truly provide us with better information in our everyday life, at work, and at home.In most cases, information is not life and death but there is no denying the importance of having the best information available to us.As someone whose job it is to help people get better access to information, this is a topic that is close to my heart.Currently working on a book by this title, Significance of titleQuick overview of Handel.
  2. This remains the reality for most of us when it comes to workplace data.-old technology-client/server applications-locked up-diificult to collaborate-difficult to share-limited cloud presence-limited presence on mobile platforms-difficult to get help (IT department)-in many offices technology is still a major hurdle to information when in fact it should be an enabler of better information.In the next decade I believe the workplace will see the same revolution in terms of information that we have seen in our personal lives this past decade.
  3. …just the right people to call if you were in sales. Only call qualified leads who are ready to buy?…the deer that is about to run out in the road that is just around the next corner?…the black ice in the road two miles ahead?…early detection of cancer?…where our teenager is driving?...a disgruntled customer who is just about to cancel a major contract?  Better customer information. …better buy and sell signals on stock marketAll this technology is already in development or available.
  4. Where are we going? Sometime the best way to look into the future is by getting some perspective by going back in time.
  5. This is not in scale. 65 thousand years ago would be somewhere near Tucson.65 thousand years ago man created the stone axe. 5000 years ago we domesticated the horse1000 years ago Vikings crossed the Atlantic ocean500 years ago Gutenberg invented the printing press.150 years ago, Pony Express riders rode from St. Joseph, MO to Sacremento, CA in 10 days.100 years ago we saw the advent of cars.
  6. Imagine if Mr. Duell had traveled to the future to see today’s world?
  7. Let’s look at what has happened just in the last 60 years or so. Technology development has accelerated at an incredible speed.
  8. 20 years ago:-internet availability extremely limited-slow-almost no contentToday:-available almost anywhere-high-speed-content beyond our wildest dreams
  9. -we have new portable hardware that allows us to access information very easily. Cost of hardware is getting cheaper and cheaper. Barrier to entry getting lower and lower.When is Microsoft coming out with a Tablet? They did 10 years ago, in 2002.
  10. -we have smarter, better, less expensive software on the web and on our portable devices
  11. But perhaps most important, we have sources of information available at our fingertips that would have been previously unimaginable.It is our need for information that has driven this Internet revolution. Without information, nothing else matters. We have moved from a model of a few publishers who control the worlds information to a world where we all can be publishers.
  12. This is the key issue: We need to be the ones determining what data should be shared. Not others.
  13. The point here is that we are adopting new technology at an increasingly accelerated pace. How many of you use FaceBook? In early 2004 FaceBook barely existed.
  14. Julian Assange –WikiLeaksMark Zuckerberg –FaceBook
  15. Why information is getting better-Better technology to experience data-Better access to data-More data available -Better Ways for Extracting Information from DataFour things that matters when dealing with information-How we experience the info     -hardware     -speed-The quality of the information-How we process the information-What actions we takeTechnologycan help uswiththree out of these four
  16. Workplace is the focus of this presentation, but the other two are important in that they impact our work as well.
  17. FinanceHealthAnything we don’t want to share…It so happens, that in Norway, where I am from, your salary and net worth is public information…
  18. How would you feel if your tax return was made public?
  19. Workplace dataWhat are some common sources of workplace data?-Books/Folders-Paper Files -picture of file cabinets, anyone still have these?-Databases (ERP, Accounting)-E-Mail/Messaging-Phones-Public File System (Files/Sharepoint)/Private Files on Your Computer-Internet-Other?Ask audience what else they use?What is your system?How many here have a centralized database (“ERP”) for managing your workplace data?Why is our workplace data generally so bad?Several factors…
  20. There are a lot of obstacles to the adoption of better workplace information.FinancialTechnical (limitations of technology itself)Security (who can see what when and where)LegalPolitical (my agenda is different than yours)Strangely., from our experience, technology itself is probably the lowest barrier
  21. But even if we can overcome all of these obstacles, probably the biggest obstacle of all, is getting people to use the system.Even some of the best software implementations are considered failures if nobody uses it. Why are so many enterprise software systems so hard to use? Do you ever feel like this person?
  22. Well, this is one of the problems…. People who write software are generally not the same people who are going to use the software.
  23. You risk ending up with software that looks like this. Compare that with the last 99 cent app you got.
  24. I have been in this industry for almost 20 years. One day, I had a big revelation:Why not make software that people actually want to use?Fortunately we are seeing this starting to happen in the world of consumer technology.I believe the workplace is where the next information revolution will take place.Show original Tablet PC and show iPad. Why was one successful and the other not?
  25. Let’s get to the heart of the matter.    Better Data CollectionBetter Data AnalysisBetter Notifications (Push)Better Search (Pull)Better ReportingBetter SharingFilter Out the Noise
  26.  -minimize data collection, maximize consumption     -real-time data collection -data that is collected without us having to do anything or very little          -ski race, RF ID, vehicle toll system          -taking pictures, facial recognition          -consumers browsing our web-site     -automate data collection, e-mails, messaging, phone calls. Tools that can index these and the recall the information through search later.     -question: who can remember what they talked to a customer/client about a month ago? I can't. Currently, best alternative is to take notes.     -shift data entry burden to consumer -web forms, think of Facebook. Who is doing all the data entry? We are and we do it voluntarily.     -provide data portals to consumer
  27. Race, collects time along the way at regular intervals using RF ID technologyImmediate results and comparisonsResults sent as e-mail to my smartphone immediately after race.
  28. Barcode scanner
  29. Consumer web portalsShifting the burden of data entry to the customer/clientThis is Wyoming Health Fairs
  30. Still we need a place to collect our own information.E-Mail clientNotes clientCollect all your notes in one place. Evernote. Syncs to my phone, tablet, three different computers.
  31. We have more data but how do we turn that data into relevant information?We need tools to turn data into informationThis is the next frontier.Smarter search tools.Better collaboration –home visits example.
  32. More and more, data is seeking us rather than the other way around.Of course, this can get very annoying if the notifications are not relevant.More and more though, this is where we are going. Relevant information should find us, rather than the other way around.An example of “pull” information is the management dashboard.
  33. Example of management dashboard.Better search. Find what you need when you type in a search term.TweetDeck –social media aggregator
  34. ReportingTANF reporting…
  35. E-mailSocial media -FB, YouTube, Flickr, TwitterCollaboration sites -Dropbox -Sharepoint
  36. None of this matters if we are not able to use the information to take actions that will lead to better outcomes. Excellent execution is still a key requirement that technology cannot do for us.
  37. Distractions In spite of all the advances new technology has brought us, it has also introduced an entirely new form of distractions we didn’t have beforeWhen I was growing up, we only had one distraction: The phone.SmartphoneComputerTabletOtherTypes-alerts-spam     -social media-messaging-cellphones-web-games (fantasy football)-movies (YouTube, Netflix)-news-stock market-Cost of interruptions      -lostmomentum, hard to getbackintowhatyouweredoing      -
  38. Distraction exampleWe all have our own distractionsFantasy footballStock marketAn example of what tends to happen to me…
  39. …this takes me to Facebook…I happen to see what my friend Emil is listening to…That looks interesting, I think I would like to listen to that.
  40. …a few minutes pass...hey, that sounds like Neil Young, but I don’t recognize that song. Time to look that up in Wikipedia.
  41. Discipline is obviously one solution.A lot of people, myself included, may not have the discipline required.How many of you get notified when you get a new message, being it e-mail, voice-mail, etc?What do you do when this happens?Have you ever tried to text a teenager? What happens?Do you believe this is distracting?
  42. Collect all your notifications in one central place to make them easy to access.
  43. We would have all the right information we need to make decisions at the right time.We don’t live in an ideal world.But, we have made amazing progress in last two decades.
  44. An example of how the workplace is changing from my industry (social work, healthcare) perspective…Disruptive Forces Study, Alliance for Children and FamiliesWe are moving from an era of regulated privacy and confidentiality to communities of shared information.
  45. Key word here is “customer can choose”What if you, as a consumer, would have a better life because of it? Then wouldn’t it be worth sharing that information?
  46. That time is already here. We are at the dawn of a new era for workplace information.
  47. Tie back to slide about breaking down barriers to information accessStory about Nicholas’ 2 year doctor visit-the future generation is online-sharing info for them is second nature-they will come to expect this in the workplace when they enter it in the next decades-they don't remember a world without Internet-they don't remember a world where Internet is not available everywhere all the time-they don't remember a time without very powerful and portable hardware-they are bored with TV. They want something that is interactive.
  48. Storage capacity has reached infinity…
  49. Accessing information anywhere, and I mean anywhere. Silk road in China has WiFi.
  50. Multiple Devices
  51. Make it easy to get information out of the system. We are drowning in data but starving for information.
  52. True collaboration is achieved.Make it easy to get data into system: Distribute the data entry load. Client. Caseworker. Loan committee. Reference.
  53. Reality is, we are already starting to do this today.Sharing information stories:-running or skiing
  54. To this.
  55. Sharing exercise. Challenging friends.
  56. Drinking wine
  57. Last year I spoke at a conference called “The Future is Now”…
  58. The connected home. Smart devices are all connected. Most of these are already common in our home.Broadband modem, wireless routers, home server, PCs, tablets, connected TVs, game boxes, cellphones, scanners, printers. Soon these will be joined by many other devices in our home such as home security, appliances, fixtures, and in the not so distant futures, devices that will monitor our health. A washing machine e-mails service when it needs service. Alternative uses: detects drugs in clothing… Imagine getting a grocery list from your refrigerator. Imagine sharing this. A friend comments that toaster waffles are currently on sale. Washer communicating that wash is done.
  59. TechnologyBar code scanningImage scanningRaman spectroscopyFunctionsCreate grocery listSuggest recipesHealth warningsWarn of expiring productsCommunicates withYouGrocery storePhysicianSelected friends Reality Check
  60. Bathroom scale
  61. Built in X-RaySkin diseasesSkin toneLung cancer? Early detection? Why not?Communicates with physicianCommunicates with selected people on social networkReality CheckNot yet…
  62. HealthBook. What may this look like? In my lifetime, I expect to see a bathroom mirror that takes x-rays and a computer instantly looks for irregularities and can send updates to my physician. Selected updates can only be seen by my physicians.
  63. Tele medicine. Find the best specialist to solve a specific problem regardless of location and time. Information technology, broadband, video technology, and ever improving hardware platform is already making this possible today.
  64. Questions?