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Tourism development plan soukaseum 15 6
- 1. Lao National Tourism Administration Investment Opportunities in Tourism Sectors Presented by: Mr. Soukaseum BODHISANE Vice Chairman of LNTA 1
- 2. Outline Policy of Laos on Tourism Development Profile of Lao Tourism Tourism Development Plan 2011-2015 Vision Objectives Priority Programs
- 3. Policy of Lao Government on Tourism Development - The Government of Lao PDR has placed tourism as 1 of 11 priority sectors to contribute to country’s socio -economic development; - Tourism is now a major contributor to national income (7% - 9% of GDP) and employment; - Focus on the development of sustainable tourism based on culture, natural and historical resources; - To implement an open - door policy concerning cooperation with foreign nations in economic and cultural maters; 3
- 4. Policy of Lao Government on Tourism Development (contd.) - To promote tourism development that alleviates poverty and stimulates local production; - To create employment opportunities; - To generate and distribute income to the multi – ethnic Lao People; - To promote and conserve the arts, culture and fine traditions of the Lao People; and - Conserve and protect ancient archaeological sites, the natural environment and historic monument. 4
- 5. Profile of Lao Tourism Laos has 1.493 tourist attractions: 435 Cultural Tourist Sites 849 Natural Tourist Sites 209 Historic Sites Existing forest cover is 41 %, with 21 National Protected Areas Two world Heritage Sites namely Luang Prabang and Wat Phou, Champasack 5
- 6. 435 Cultural Tourist Sites
- 7. Natural Tourist Sites New destinations & unspoiled landscapes
- 8. Natural Tourist Sites PhaSouam waterfall, Champasak
- 9. That Luang stupa, Vientiane 209 Historic Sites That Ing Hang That Sikhottabong
- 10. Hophakeo Museum
- 11. Existing forest cover is 41 %, with 21 National Protected Areas
- 12. Xe Pian National Protected Area - Champasak
- 13. Visit one of Khammouane’s many natural springs while trekking
- 14. Two world Heritage Sites namely Luang Prabang and Wat Phou, Champasack Wat Xieng Thong , Luang Prabang
- 15. Profile of Tourism International Arrivals 2,865,847 2,685,997 2,522,459 2,365,542 2,125,766 2,226,473 2,008,363 1,736,787 1,623,943 1,215,106 1,095,315 894,806 737,208 673,823 735,662 636,361 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
- 16. Profile of Lao Tourism Revenue from Tourism (million US$) 438 403 366 276 268 287 307 331 233 114 104 113 119 147 173 87 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
- 17. Tourist Arrival by Region
- 18. Tourist Arrival by Region 2000000 1800000 1600000 1400000 1200000 1000000 Asia Pacific Europe 800000 The Americas 600000 Africa, Middle East 400000 200000 0
- 19. Tourist Arrival Top Ten Countries 1400000 1200000 1000000 800000 600000 400000 2009 2008 200000 2006 0 2004 2002
- 20. Thai Visitors To Laos
- 21. Entry into Laos 700,000 600,000 500,000 Thailand - Vietnam from Thailand 400,000 300,000 200,000 100,000 ‐ from China from Thail. Regional Visitors Thailand – Vietnam from Thail. International Visitors from Vietnam from Cambodia
- 22. Revenue from Tourism and Major Exports 900.0 800.0 700.0 600.0 500.0 400.0 2005 300.0 2006 200.0 2007 100.0 2008 0.0 2009
- 24. Tourism Development Plan for 2011 - 2015 Vision: - Developing /packaging tourism products - Increase awareness of Laos as a quality destination with a variety of tourism products both natural and cultural - Boost domestic tourism among Lao people - Improve economic performance through tourism sector - Improve over all standard of tourism industry 24
- 25. Objectives and Targets by 2015 - Increase arrivals and reach 2.87 million visitors - Increase total /revenue by visitor: 438 million $/153 $ - Revitalize growth of arrivals from long - haul markets (Europe, USA, Australia, Japan) to achieve 40% of total arrivals - Organize international event in each of the 4 regions - Increase the number of World Heritage = 2 ( 2 ) - Increase the national Heritage = 29 ( 9 ) 25
- 26. Seven Priority Programmes for 2011 -2015 1. Organizational and Personnel Development 2. Development of Tourist Sites 3. Marketing and Promotion 4. Management of Tourism Business 5. Human Resources Development 6. Inter - ministerial and Organization Coordination 7. International Cooperation 26
- 27. I. Organizational and Personnel Development Sub-Programme Budget (in 1000) Source 1. Organizational strengthening at Central and Provincial level 700 Gov 2. Monitoring and Evaluation of Tourism Development Project 30 Gov 3. Monitoring and Evaluation of the implementation of Tourism Law, Decree 33 Gov 4. Training on Management of Public Fund and Tourism Fund 580 Gov 27
- 28. II. Development of Tourist Sites Sub-Programme Budget (in 1000) Source 1. Survey and Classification of Tourist sites 600 Gov 2. Community based Tourism Development Programme 1113 Gov 3. Infrastructure and Site development (Access Roads, Tourism City/Urban development, ethnic park creation, tourism infrastructure development, Rest Areas, River Bank Protection, 52471 Gov with Private support and partnersh ips 28
- 29. III. Marketing and Promotion Programmes Sub-Programme Budget (in 1000) Source 1. Visit Laos Year 2012 300 Gov/Priv 2. ATF (Asean Tourism Forum) in 2013 600 Gov/Priv 3. Annual Tourism Festival 620 Gov/Priv 4. Participation to local and international exhibition 1500 Gov/Priv 5. Promotional material production and website improvement 1500 Gov/Priv 6. Road Show, Fam trip, Caravan Tour 820 Gov/Priv 7. Tourism Information Development Center 480 Gov 29
- 30. IV. Tourism Business Management Programmes Sub-Programme Budget (in 1000) Source 1. Update legal documents 50 Gov 2. Travel Agents management and local tourist transportation improvement 120 Gov 3. Hotel, Resort and Guesthouses Rating 120 Gov/ Priv 4. Statistic improvement 240 Gov 30
- 31. V. Human Resources Development Sub-Programme Budget (in 1000) Source 1. Tourism and Hospitality Training Center 10.000 Lux. Dev 2. Personnel Training 200 Gov 3. Guide Training 120 Gov 4. Training on Hotel, Guesthouse, Restaurant management 120 Gov/ Priv 5. Training of Trainers 120 Gov 6. Tourism Asian Standard Curriculum Training 100 Gov 7. SMEs Training on the use local product for souvenir business 60 Gov 31
- 32. VI. Bilateral and Multilateral Cooperation Sub-Programme Budget (in 1000) Source 1. Bilateral and Multilateral Cooperation 480 Gov 2. International Organization 420 Gov 32
- 33. Conclusion • Laos will develop a high quality tourism industry and become a preferred destination in ASEAN and on global travel markets. • Investment about 14.5 million US$ per year from 2011-2015 in priority programmes. • 95% of the investment in Tourist Site Development, Human Resources and Marketing. 33
- 34. Thank you Contact: LNTA www.tourismlaos.org www.ecotourismlaos.com Telephone office: (856 21) 212251 Fax: (856 21) 212769