asdg

1. Overview of Tourism
in
CENTRAL LUZON
Presented by:
Dir Ronaldo P. Tiotuico
Department of Tourism – Region III

2. The World Tourism

3. The Growth of World
Tourism
 Tourism growth over the past 50 years is
dramatic: from 25 Million in 1950 to 698
Million in 2000
 One of the most remarkable economic and
social phenomena of that period
 Forecasts indicate the trend will continue
with 1.5 B in 2020!

4. Tourism Sector Level Value Chain
Awareness
and Perception
of the
Philippines
Tour
Package
Acquisition
Transpor-tation/
Air Flight
Accom-modation
Delivery and
Tourist
Satisfaction
• Awareness
and
perception of
the
Philippines
• Sales
channels
• Travel agents
• Air
accessibility
and airports
• Hotel capacity
and utilization
• Tourist
satisfaction
levels
• Quality and
value of tourist
products and
services
All elements to be tracked and measured

5. The Unstoppable Expansion of
International Tourism
International Tourist Arrivals by Receiving Region, 1950-2004*
800
700
600
500
400
300
200
100
0
1950
1960
1970
1980
1990
2000
2004*
million
Middle East
Africa
Asia and the Pacific
Americas
Europe
763 million
25 million
Average growth of 6.5% a year

6. Worldwide Visitor Arrivals and Receipts
1996 - 2006
Year
Visitor Arrivals
(In Millions)
% Inc/Dec
Visitor
Receipts
(In US$B)
% Inc/Dec
1996 575 6.28 % 434.0 5.60 %
1997 599 4.17 443.0 2.07
1998 617 3.00 443.0 0
1999 640 3.73 455 2.71
2000 687 7.34 482 5.93
2001 687 0 464.0 -3.73
2002 707 2.91 474.0 2.16
2003 694 -1.84 535 12.87
2004 765 10.23 635 18.69
2005 806 5.36 683 7.56
2006 842 4.47

7. International TToouurriisstt AArrrriivvaallss
22000055
Country (In Millions)
France 76
Spain 55.6
U.S. 49.4
China 46.8
Italy 36.5
United Kingdom 30.0
Mexico 21.9
Germany 21.5
Turkey 20.3
Austria 20.0

8. Factors in Tourism Growth
Increase in real income
Increase in life expectancy
Retiring baby boomers
Faster and cheaper air travel
Easier access and more destinations
Rapid developments in IT

9. Trends in Asia Pacific Region
 Japan’s economy is registering an upward
trend of 2.8%
 Hongkong, China and Korea are predicted to
grow by 5.5%
 South East Asian countries are expected to
grow from 6-7%, characterized by
liberalization on outbound travel and
increasing number of travel agencies
 In China alone, there are about 111 M
internet users now

10. IMPACT OF TOURISM
Benefit to the State
Property Tax, Imports Duty, Sales Tax, Income Tax, Hotel Tax,
Transport Tax, Entertainment Tax
Image Building
Educational Significance
Study tours, university programmes, exchange programmes,
seminars and conferences
Cultural Significance
Economic Growth and Employment Generation

11. PLUS AND MINUS OF TOURISM
Plus Side
Jobs for local host population
Re-distribution of wealth with the rich spending money in
remote rural areas
Overpopulation
Minus Side
Land use (farm lands converted to tourism estates)
Social issues like child-sex tourism, pedophilia, prostitution
Environmental issue – Raid on ecology, natural resources

13. Socioeconomic Variables on Tourism Demand
Age
Income
Sex
Education
Purposes of Travel
Business
Meetings, Conventions, Congresses
Incentive Travel
Pleasure/Personal
The Elderly, Singles and CouplesHandicapped, Casino

14. About Central Luzon

15. Department o f Tourism Region III
Central Luzon
• 120o45I to 121o21IE longitude
and 14o 23I to 16010IN latitude
• 1.8 million hectares
• Divided into 7 provinces:
Aurora, Bataan, Bulacan, Nueva
Ecija, Pampanga, Tarlac,
Zambales

16. CL’s STRATEGIC LOCATION
• Proximity to Metro Manila
• Gateway to the rest of
North Luzon from Metro
Manila
• The EAST-only WEST
region that
Connection
has NORTH-access rr
SOUTH
to both
the Connection
Pacific Ocean in
the east and China
Sea in the west
INTRINSIC ADVANTAGES
•A Wellspring of Diversity
CLRDP 2004-2010 Department of Tourism Region 3

17. TRAVEL TIME BY AIR (in hours)
Brunei Darussalam
China, Beijing
China, Hong Kong
Indonesia, Jakarta
Japan Tokyo
Malaysia, Kuala Lumpur
Singapore
South Korea, Seoul
TAIWAN, TAIPEI
Thailand, Bangkok
United States, New York
TRAVEL TIME BY SEA (in days)
Brunei Darussalam
China, Beijing
China, Hong Kong
Indonesia, Jakarta
Japan, Tokyo
Malaysia, Kuala Lumpur
Singapore
South Korea, Seoul
TAIWAN, TAIPEI
Thailand, Bangkok
3.00
3.00
1.50
3.75
4.00
3.50
3.00
3.50
2.00
3.00
18.0
4
4
3
6
6
6
4
5
3
3
Located at the heart of Asia…
INTRINSIC ADVANTAGES
CLRDP 2004-2010 Department of Tourism Region III

18. CL Trade & Industry Performance: 2004-2006
I N V E S T M E N T S
200
150
100
50
0
Central Luzon Investment Performance
2004 - 2006 (in Billion PhP)
2004 2005 2006
Source: DTI Region 3
133.91
B
Department of Tourism Region III

19. CL Trade & Industry Performance: 2004-2006
I N V E S T M E N T S
Central Luzon Investment Performance
By Source: 2004 - 2006 (in Billion PhP)
Source 2004 2005 2006
BOI 102.45 54.54 53.78
PEZA 0.45 0.47 2.17
BNR 30.40 23.59 29.22
CDC 2.35 3.24 12.69
SBMA 6.14 56.39 28.44
Others 0.34 13.86 7.61
Total 142.15 152.09 133.91
Source: DTI Region 3
Department of Tourism Region III

20. CL Trade & Industry Performance: 2004-2006
I N V E S T M E N T S
Central Luzon Investment Performance
By Province: 2004 - 2006 (in Billion PhP)
Province 2004 2005 2006
Aurora 0.05 0.69 0.29
Bataan 98.62 53.75 47.6
Bulacan 17.79 13.53 20.29
Nueva Ecija 1.75 2.38 2.44
Pampanga 14.34 20.28 31.05
Tarlac 1.02 1.72 1.6
Zambales 8.57 59.73 30.53
Total 142.15 152.09 133.79
Source: DTI Region 3 Department of Tourism Region III

21. Investments Ranked 2nd (21%) nationwide
((iinn PPhhPP bbiilllliioonn))
Source: DTI, NEDA Region 3
Zambales
23%
Department of Tourism Region 3
Sourc
e
2005 2006
BNR 23.59 29.22
BOI 54.54 53.78
PEZA 0.47 2.17
CDC 3.24 12.69
SBMA 56.39 28.44
Others* 13.86 7.60
*Includes DTI-initiated activities, LGU Infra, other IEs and other big tickets
Nueva Ecija
2%
Bulacan
15%
Tarlac
1%
Pampanga
23%
Aurora
0%
Bataan
36%
INVESTMENTS BY
PROVINCE: 2006
216,555 new jobs generated by investments in
2006

22. Political Subdivision
Province No. of
Districts
No. of
Municipalities
No. of
Cities
AURORA 1 8
BATAAN 2 11 1
BULACAN 4 22 2
NUEVA ECIJA 4 27 5
PAMPANGA 4 19 2
TARLAC 3 17 1
ZAMBALES 2 12 1
TOTAL 12 115 12

23. Development Directions
Department of Tourism Region III

24. Development Directions
ENHANCED
W
CORRIDOR
Department of Tourism Region III
Source: NEDA R3

25. Enhanced W Growth Corridor
1st Leg/Western Portion – Blue Strip
TOURISM CORRIDOR
Inner Leg/Central Portion – Orange Strip
INDUSTRIAL AREA
Eastern Portion – Green Corridor
AGRICULTURAL AREA
Department of Tourism Region III

26. The Tourism Industry
Department of Tourism Region III

27. Department of Tourism
Vision:
- Improve accessibility of travel destinations
- Make tourism products better and more
affordable
-Promote a culture of tourism among local
residents
- Increase recognition of tourism as an
effective and efficient tool towards socio-economic
development of the Philippines
Department of Tourism Region III

28. Department of Tourism
Mission:
- To generate foreign currency and employment
- To spread the benefits of tourism to a wider
segment of the population with the support,
assistance and cooperation of both the private
and public sector
- To ensure the safe, convenient, enjoyable stay
and travel of foreign and local visitors in the
Philippines
Department of Tourism Region III

29. DOT FUNCTIONS
Promotions and Marketing
Planning and Investments
Industry Training
Research and Statistics
Standards and Accreditation
Administration

30. TOURISM SITUATIONER
After decline in 2000-2003, Philippines gained momentum in
2004 with 2.3M in visitors or 21.9% leap from 1.9M in 2003
In 2005, visitors totalled 2.6M or 14.5% increase from 2004
with dollar receipts at US$2.19B
In 2006, we attracted 2.8M tourists or 8.5% higher than the
previous year
In 2007, visitor arrivals stood at 3.09M with dollar receipts at
US$4.885
Top Core Markets in 2007: Koreans, USA and Japan

31. Visitor Arrivals to the
Philippines Actual Arrivals (in Million)
Year Volume Growth Rate
1996 2.05 16.4 %
1997 2.22 8.5 %
1998 2.15 (3.3)%
1999 2.17 1.0 %
2000 1.99 (8.2)%
2001 1.80 (9.8)%
2002 1.93 7.6 %
2003 1.90 (1.3)%
2004 2.29 23.0%
2005 2.60 14.5%
2006 2.84 8.4%
2007 3.09
Projected Arrivals (in Million)
Year Volume Growth Rate
2007 3.20 12%
2008 3.65 14%
2009 4.24 16%
2010 5.00 18%
5
4
3
2
1
0
Actual
Projected
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

32. The 2007 has been a breakthrough for Philippine tourism as healthy growth in visitor
arrivals was recorded.
1.99
2.84
1.80
Visitor Arrivals to the Philippines, 2000- 2007
1.93
1.90
2.29
2.62
3.09
3.50
3.00
2.50
2.00
1.50
2000 2001 2002 2003 2004 2005 2006 2007
YoY Growth
Rate (%)
Source of Data: Arrival/Departure Cards and Sea Manifests
Visitor Sample Survey at International gateways
(In Millions)
-8.2% -9.8% 7.6% -1.3% 20.1% 14.5% 8.4% 8.7%
Trend Line

33. Philippine Visitor Receipts
Projected
0 1 2 3 4 5
Actual Tourism Receipts 2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
(in US$ Billion)
Year Volume Growth Rate
1996 2.70 10.1%
1997 2.83 4.8%
1998 2.41 (14.8)%
1999 2.55 5.8%
2000 2.13 (16.4)%
2001 1.72 (19.3)%
2002 1.74 1.0%
2003 1.52 (12.5)%
2004 1.99 30.7%
2005 2.23 12.32%
2006 3.46 54.96%
2007 4.88
Projected Tourism Receipts
(in US$ Billion)
Year Volume Growth Rate
2006 2.72 16.0%
2007 3.12 15.0%
2008 3.56 14.0%
2009 4.06 14.0%
2010 4.59 13.0%
Actual

34. For the first time ever, foreign expenditure posted a hefty growth of 40.99% to reach
US$4.885 Billion.
2.133
Visitor Expenditure in the Philippines, 2000- 2007
1.722 1.740
3.465
1.522
1.990
2.236
4.885
5.00
4.50
4.00
3.50
3.00
2.50
2.00
1.50
2000 2001 2002 2003 2004 2005 2006 2007
YoY
Growth
Rate
-16.40% -19.27% 1.01% -12.49% 30.74% 12.32% 54.96% 40.99%
Source of Data: Arrival/Departure Cards and Sea Manifests
Visitor Sample Survey at International gateways
(In US$ Billion)
Trend
Line

35. Visitor Arrivals (2003-07)
1,907,226
2,291,352
2,623,084
3,091,993
2,843,345
3,200,000
3,000,000
2,800,000
2,600,000
2,400,000
2,200,000
2,000,000
1,800,000
2003 2004 2005 2006 2007

36. Philippine Top 12 Markets, 2006
Country Volume % Share Growth
Rate
KOREA 572,133 20.1% 16.9%
USA 567,355 20.0 7.4
JAPAN 421,808 14.8 1.5
CHINA 133,585 4.7 24.3
TAIWAN 114,955 4.0 -6.5
AUSTRALIA 101,313 3.6 5.02
HONGKONG 96,296 3.4 -10.2
SINGAPORE 81,114 2.9 16.8
CANADA 80,507 2.8 10.5
UNITED
68,490 2.4 8.7
KINGDOM
MALAYSIA 53,279 1.9 23.7
GERMANY 51,402 1.8 2.0
 KKoorreeaa iiss tthhee
nnuummbbeerr 11 ttoouurriisstt
mmaarrkkeett iinn 22000066 wwiitthh
aa sshhaarree ooff 2200
ppeerrcceenntt aanndd ggrroowwtthh
rraattee ooff 1177 ppeerrcceenntt
 CChhiinnaa ccoonnttiinnuueess
ttoo ddeemmoonnssttrraattee
rroobbuusstt ggrroowwtthh aatt
2244 ppeerrcceenntt iinn
22000066 aafftteerr
eexxppeerriieenncciinngg 117711
ppeerrcceenntt iinnccrreeaassee
iinn 22000055..
 SSiinnggaappoorree aanndd
MMaallaayyssiiaa vviissiittoorrss
ccoonnttiinnuueedd ttoo
iinnccrreeaassee wwiitthh tthhee
pprroolliiffeerraattiioonn ooff llooww
ccoosstt ccaarrrriieerrss

37. Top Foreign Markets, 2007
Rank Country Arrivals % Share Inc/Dec
1 Korea 653,310 21.1% 14.2%
2 USA 578,983 18.7% 2.0%
3 Japan 395,012 12.8% -6.4%
4 China 157,601 5.1% 18.0%
5 Australia 112,466 3.6% 11.0%
6 Taiwan 112,206 3.6% -2.4%
7 Hong Kong 111,948 3.6% 16.3%
8 Singapore 94,008 3.0% 15.9%
9 Canada 91,308 3.0% 13.4%
10 UK 79,670 2.6% 16.3%

38. One of the main achievements of the DOT is the consolidation of global market
portfolio to sustain growth in core markets.
653,310
578,983
395,012
Top Markets of the Philippines, 2007
157,601
112,466 112,206 111,948 94,008 91,308 79,670 65,695
55,894
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Korea USA Japan China Australia Taiwan Hong Kong Singapore Canada UK Malaysia Germany
YoY Growth
Rate (%) 14.2 2.0 -6.4 18.0 11.0 -2.4 16.3 15.9 13.4 16.3 23.3 8.7
Source of Data: Arrival/Departure Cards and Sea Manifests in major international gateways and sea ports.

39. How Did Our Neighbors Do in
2006/2005?
COUNTRY 2006 2005 Percentage
Growth
Malaysia 17,500,000 16,431,055 6.51%
Thailand 13,650,000 11,516,936 18.52
Singapore 9,673,362 8,875,980 8.98
Indonesia 4,871,351 5,002,101 (2.61)
Vietnam 3,583,486 3,430,000 4.47
Philippines 2,843,345 2,623,084 8.40
Cambodia 1,700,041 1,421,615 19.59
Lao PDR 1,200.000 1,081,606 10.95
Brunei 836,435 815,054 2.62
Myanmar 630,061 660,206 (4.57)

40. Impact of Devolution
Licensing, Infrastructure
Development, and Domestic
Marketing Devolved to LGUs
International Marketing to DOT
Accreditation for DOT (Optional)
Police Powers Devolved to LGUs

41. Tourism Planning and
Investment
Department of Tourism Region III

42. North Luzon
THE SUPER REGIONS
Luzon Urban
Beltway
Central
Philippines
Mindanao
Cyber Corridor

43. CREATION OF SUPER REGIONS
• Regrouping the smaller regions into bigger
planning areas called “super regions” to
bolster the natural advantages of five
distinct sub-economies regions of the
country
• Create opportunity across the country
• Boost economic and market potentials of
these areas
• Spur further development of the entire
country

44. THE SUPER REGIONS PLAN
The super regions harness the
economic strengths of major
areas of the country as well as
the knowledge and technology
sector, with much larger
economies of scale more
attractive to investors, lenders
and aid donors.

45. NORTH LUZON SUPERREGION
• Regions 1, 2 and CAR, plus northern part of Aurora,
Nueva Ecija, Zambales and Tarlac
NORTH AURORA
NORTH NUEVA ECIJA
NORTH TARLAC
NORTH ZAMBALES
Agribusiness
Quadrangle
Source: NEDA 3

46. LUZON URBAN
BELTWAY
Particulars No. %
Share
in Phil.
Land Area
(sq. km. 2001)
42,563 14.2
No. of Provinces
(June 2005)
15 19.0
No. of Cities
(June 2005)
35 30.4
No. of Municipalities
(June 2005)
249 16.6
No. of Barangays
(June 2005)
8,576 20.4
Source: NEDA 3

47. METRO LLUUZZOONN UURRBBAANN BBEELLTTWWAAYY
• Central Luzon, Metro Manila,
• Calabarzon, Mindoro and
•Marinduque
INDUSTRY
Subic-Clark-Tarlac
NLEX-Northral
SLEX-Southrail
GLOBAL
COMPETITIVENESS
Source: NEDA 3

48. Priority Strategic Infrastructure Projects in CL
DINGALAN INTERNATIONAL
PORT
CAGAYAN VALLEY ROAD
WIDENING
Department of Tourism Region 3
OONN--GGOOIINNGG
TTAARRLLAACC--IIBBAA RROOAADD
DIOSDADO MACAPAGAL
INTERNATIONAL AIRPORT
SUBIC-CLARK-TARLAC
TOLLROAD
SSUUBBIICC BBAAYY PPOORRTT
PORT OF ORION
(DMC CRUISE TERMINAL
MANILA NORTH TOLLWAY
PROJECT
NNOORRTTHH RRAAIILL PPRROOJJEECCTT
DDIINNAALLUUPPIIHHAANN--AANNGGEELLEESS RROOAADD
Source: NEDA 3

49. V
V d
t
=
V C
( )2 +1
Source: NEDA Region 3,BCDA

50. CCeennttrraall
TTeecchhnnoo
PPaarrkk OObbjjeeccttiivveess
SUBIC-TIPO
TOLL ROAD
NORTH LUZON
EXPRESSWAY
To METRO
MANILA
Bataan
Pampanga
Tarlac
SSuubbiicc
FFrreeeeppoorrtt
CCllaarrkk
EEccoozzoonnee
 TToo ddeevveelloopp SSuubbiicc && CCllaarrkk
aanndd eennhhaannccee ggrroowwtthh ooff
CCeennttrraall LLuuzzoonn bbyy lliinnkkiinngg::
 SSuubbiicc BBaayy FFrreeeeppoorrtt aanndd SSppeecciiaall
EEccoonnoommiicc ZZoonnee ((BBaattaaaann))
 CCllaarrkk SSppeecciiaall EEccoonnoommiicc ZZoonnee
((PPaammppaannggaa))
 CCeennttrraall TTeecchhnnoo PPaarrkk ((TTaarrllaacc))
 IInnffrraassttrruuccttuurree BBaacckkbboonnee ooff
tthhee SSuubbiicc--CCllaarrkk CCoorrrriiddoorr
 GGeenneerraatteess aatt lleeaasstt 33,,440000
eemmppllooyymmeennttss dduurriinngg tthhee
ccoonnssttrruuccttiioonn

51.  PPaacckkaaggee 11--SSuubbiicc--CCllaarrkk SSeeccttiioonn
 5500..55 kkiilloommeetteerrss lloonngg
 44--llaannee AAsspphhaalltt CCoonnccrreettee
PPaavveemmeenntt
 33 MMaajjoorr BBrriiddggeess
 22 IInntteerrcchhaannggeess
 PPaacckkaaggee 22 -- CCllaarrkk--TTaarrllaacc SSeeccttiioonn
Central
Techno
Park
PACKAGE 2 : 43.27 KM
La Paz
Interchange
CLARK-TARLAC SECTION
Clark North
Interchange
 4433..22 kkiilloommeetteerrss lloonngg
 44--llaannee AAsspphhaalltt CCoonnccrreettee
PPaavveemmeenntt
 11 MMaajjoorr BBrriiddggee
 66 IInntteerrcchhaannggeess SUBIC-TIPO
TOLL ROAD
NORTH LUZON
EXPRESSWAY
SUBIC-CLARK SECTION
TThhee SSuubbiicc--CCllaarrkk--
TTaarrllaacc
EExxpprreesssswwaayy PPrroojjeecctt
Subic
Freeport
Clark
Ecozone
To METRO
MANILA
Zambales
Pampanga
Tarlac
PACKAGE 1: 50.5 KM
Ti po
Junction
Dinalu pihan
Interchange
Conc epcion
Interchange
Spur /NLE
Interchange
San M iguel
Interchange
Clark L ogistics
Interchange
Bataan

52. Diosdado Macapagal international
Airport Expansion Plan

53. DMIA Expansion Plan
- Expansion of passenger terminal to double
the existing capacity to cater to more
airlines and passengers
- Once the new terminal is constructed, the
existing terminal will remain as the low cost
carrier terminal to service all the low cost
airlines
- The new terminal will cater to other full
service airlines

54. North Rail Project
Will provide efficient transport
service for passengers and goods
between Metro Manila, Central and
Northern Luzon
Phase I – 80 km rail line between Caloocan
City to DMIA at Clark Freeport Zone
Phase II – Branch line to SBMA
Phase III – Extension to Bonifacio Global City
Phase III – Extension to Poro Pt. Special
Economic Zone, Sn Fernando, La Union

55. Subic Port Project
• construct a new container port at Cubi
Point, Subic, rehabilitate the existing port
facilities at the Naval Supply Depot (NSD)
and Boton areas
• rehabilitate the existing port facilities at the
Naval Supply Depot (NSD) and Boton areas
• procure gantry cranes and other cargo
handling equipment including the
construction of access roads and
installation of new navigational
equipment.

56. OTHER PROJECTS
• Manila North Road Widening &
Upgrading
• Iba-Tarlac-Sta. Rosa Road
• Dinalupihan-Angeles Road Widening and
Upgrading
• Cagayan Valley Road Widening &
Upgrading
• Dingalan International Port
• Port of Orion (DMC Terminal)

57. Tourism Infrastructure and
Services

58. Existing
Tourism
Infrastructures
ACCREDITED
Type Classification No. of Establishment No. of Rooms
Hotel Deluxe 2 538
First Class 1 337
Standard 11 664
Economy 2 97
Tourist Inns
4 74
Motel 3 77
Resorts AAA 2 203
AA 4 88
A 4 91
Travel
Agencies TTA 23
TOTAL ROOMS 56 2169
TTO’S
Tourist Land
Transport 5
Tourist Air
Transport 1
TRE’S
Department
Store 1
Restaurant 4
Gasoline
Station 2
Tour Guides
Reg'l Tour
Guides 31

59. Existing
Tourism
Infrastructures
NON-ACCREDITED
Type Province No of Establishments No. of Rooms
Hotel Bataan 3 223
Bulacan 1 88
Nueva Ecija 14 495
Pampanga/Clark 34 1,801
Subic/Olongapo 27 929
Tarlac 6 161
Resort Aurora 12 81
Bataan 19 369
Bulacan 19 341
Nueva Ecija 2 29
Pampanga/Clark 3 437
Subic/Olongapo 11 382
Tarlac 2 8
Zambales 77 1,305
Tourist Inn Aurora 1 17
Pampanga/Clark 4 122
Olongapo 4 163
Tarlac 1 5
Lodging Houses Aurora 14 83
Bataan 3 44
Pampanga 8 114
Olongapo 1 19
Tarlac 1 8
Dormitory Nueva Ecija 1 25
Pampanga 5 27
Subic 1 19
Motel Pampanga 7 205
TOTAL ROOMS

60. NON- ACCREDITED (continued)
Travel Agencies Bataan 3
Bulacan 20
Olongapo 4
Pampanga/Clark 28
Tarlac 2
SPA’s Bataan 3
Bulacan 12
Nueva Ecija 9
Pampanga/Clark 28
Subic/Olongapo 11
Tarlac 2
Restaurants Bulacan 11
Pampanga/Clark 37
Nueva Ecija 12
Subic/Olongapo 47
Tarlac 3
Zambales 7
Sports Club Bulacan 1
Pampanga/Clark 4
Subic 9
Tarlac 1
Museums Bulacan 2
Nueva Ecija 3
Pampanga/Clark 7
Zambales 2
Tarlac 3
Parks Aurora 2
Bataan 5
Bulacan 2
Nueva Ecija 3
Pampanga/Clark 9
Subic 3
Tarlac 4
Zambales 1
Training
Center Pampanga/Clark 4
Subic 6
Special
Interest Pampanga 1
Subic/Olongapo 10
Zambales 3

61. Types Province
No. of
Establishment
Convention Hall Aurora 3
Bataan 8
Bulacan 1
Nueva Ecija/Sn Jose
City 15
Pampanga/Clark
3
Subic/Olongapo 5
Tarlac 1
Tourism/HRM
School Aurora 3
Bataan 4
Bulacan 12
Nueva Ecija
5
Olongapo
4
Pampanga 7
Tarlac
2
NON- ACCREDITED (continued)

62. Comparative Visitor Arrivals
By Region
(2005-2006)
Region 2005 Rank 2006 Rank
I 287,649 13 336,161 14
II 405,287 10 408,007 11
III 396,214 11 411,215 10
IV 4,845,488 1 4,407,728 1
V 501,378 8 637,127 9
VI 1,599,670 2 1,610,677 3
VII 1,460,775 3 1,631,445 2
VIII 164,542 14 203,569 15
IX 431,168 9 507,359 8
X 707,807 6 893,082 5
XI 715,926 5 761,183 6
XII 592,302 7 627,126 7
XIII 365,032 12 362,836 12
NCR - 359,453 13
CAR 866,242 4 992,920 4
TOTAL 13,339,480 14,146,909

63. Employment Generated
Province Classification Managerial Rank & File
Zambales/Subic Hotel 102 1,369
Resort 8 83
Pampanga/Clark Hotel 73 607
Resort 6 144
Olongapo Hotel 11 54
Resort 49 253
Bulacan Resort 16 125
Motel 2 46
Nueva Ecija Resort 1 21
Pampanga/Clark
Travel Agencies
20 65
Bulacan Travel Agencies 13 21
Nueva Ecija Travel Agencies 5 10
Olongapo Travel Agencies 1 3
Pampanga/Clark
Tourist Land
Transport 19 118
Tourist Air Transport 4 11
Pampanga/Clark Restaurant 4 96
Nueva Ecija Restaurant 4 17
Tarlac Restaurant 1 29
Bulacan Department Store 26 500
Pampanga Gasoline Station 6 40
From
Accredited
Establishments

64. Regional Statistics

65. Regional Visitor Statistics
Year Foreign Domestic Total Inc/Dec
2002 99,511 239,165 338,676 N/A
2003 109,826 222,415 351,392 3.76%
2004 125,128 247,271 372,399 5.98%
2005 147,808 248,761 396,569 6.50%
2006 156,942 254,273 411,215 3.67%
2007 137,199 282,439 419,638 2.05%

66. Top Major Markets in the Region in 2007
Country of Residence Total
USA 47,477
Japan 23,652
South Korea 15,924
Australia 7,774

67. Comparative Visitor Arrivals
By Province
(2005-2006)
Province 2006 Rank 2007 Rank
Aurora - - - -
Bataan 25,474 4 20,369 4
Bulacan 45,911 3 53,716 3
Nueva
Ecija 14,578 5 13,321 6
Pampanga 165,224 2 164,555 1
Tarlac 10,333 6 18,292 5
Zambales 149,695 1 149,385 2
Total 411,215 419,638

68. Clark Airport Statistics

69. CCLLAARRKK IINNTT’’LL AAIIRRPPOORRTT
IInntteerrnnaattiioonnaall NNoo ooff FFlliigghhttss,, JJAANN -- DDEECC 22000066
AIRLINES NO. OF FLIGHTS
TIGER AIRWAYS 954
AIR ASIA 725
ASIANA 278
CR AIRWAYS/HONGKONG
100
AIRLINES
SHANGHAI AIRLINES 5
CHINA SOUTHERN 3
GRAND TOTAL 2,065

70. Clark Airport Statistics
2004 2005 2006 2007
22,640 114,902 235,004 251,296
Year 2005 2006 2007
Foreign 56,275 83,952 88,028
Filipinos 22,640 151,052 163,268
Growth Rate 407.5% 104.5%

71. Clark Airport Major Markets
Markets 2005 2006 2007
Korea 27,996 29,127 26,920
Malaysia 9,961 19,698 25,703
USA 5,028 7,213 6,966
Singapore 2,608 4,965 4,523
Taiwan 2,259 424 249
China 1,484 5,306 4,638
UK 1,475 3,106 3,068
Indonesia 472 1,586 1,101
Australia 733 2,722 3,517
Hong Kong 669 1,830 2,323

72. Clark and Subic Air Arrivals
AIRPORT 2003 2004 2005 2006
2007
Clark 4,160 22,640 114,902 235,004 251,296*
Subic 16,175 16,838 23,171 14,413 1,124*
*Subic 2007 arrivals – January to February only
*Clark 2007 arrivals - Foreign – 88,028 OFWs – 163,268

73. Clark Airport Arrivals (2008)
Month Intl Domestic Total
Jan 19,424 2,416 21,840
Feb 18,761 1,859 20,620
Mar 21,130 1,872 23,002
Intl Airlines: Asiana (Sokor/US), Tiger Airways (Singapore), Air Asia (KL/Kota),
China Southern (Guangzhou), Hong Kong Express (Hong Kong), World Airways,
Deer Air
Domestic Airlines: SeAir (Mla/Palawan) and Cebu Pacific (Cebu)

74. Clark Visitor Profile

75. Survey on Visitor Profile (DMIA)
Travel Arrangement:
20.17% - Package
43.23% - Independent
36.60% - Not Stated
Age Group:
35-44 - 24.40% (12,854)
45-54 – 21.35% (11,245)
25-34 – 17.79% ( 9,370)
Total Surveyed: 52,678 (A/D Cards)

76. Frequency of Visit:
First Visit – 29.70% (15,644)
Repeat Visit – 35.17% (18,526)
Not Stated – 35.13% (18,508)
By Occupation:
Professional – 30.32% (15,972)
Student/Minor – 15.12% (7,963)
Clerical/Sales – 2.16% (1,140)

77. By Purpose of Visit:
Holiday – 57.76% (30,427)
VFRs – 15.16% (7,986)
Others – 7.71% (4,060)
By Sex:
Male – 60.69% (31,969)
Female – 34.76% (18,313)
Not Stated – 4.55% (2,396)

78. RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
 43.5% (23 Million)
Filipinos, 15 years
old and up traveled
within this period
EACH INDIVIDUAL
MADE 2 TRIPS AND
VISITED TWO
PLACES IN THE
COUNTRY FOR THE
SIX MONTH
PERIOD

79. RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
 ALMOST 99% OR 23.5 Million domestic travelers had
independent domestic trips
 17.5 Million spend an average of:
1. Accommodation P1,200.00
2. Food and beverage P 400.00
3. Sight seeing and guided tour P 600.00
4. Entertainment & Recreation P 300.00
5. Local transport (sea,air or land) P 400.00
6. Shopping P1,100.00
7. Others P3,200.00

81. RESULTS FROM 2005 HOUSEHOLD
SURVEY ON DOMESTIC VISITORS,
April – Sept 2005
MOST FREQUENTLY
VISITED PLACES:
1. NCR
2. CAVITE
3. BATANGAS
4. LAGUNA
5. ILOILO
6. BULACAN
7. NUEVA ECIJA
8. PAMPANGA
9. CEBU
10. PANGASINAN
11. ALBAY

82. Visitor Profile And
Travel Characteristics,
2006
 Mode of Travel
 Air (98.73%) Sea (1.27%)
 Sex
 Male (61.22%) Female (37.40%)
 Average Age 38.26 years old
 Purpose of Visit
 Holiday 46.99%
 VFR (Visit Friends / Relatives) 26.66%
 Business 13.18%
 Convention 1.28%
 Official Mission 0.11%

83. Visitor Profile And
Travel Characteristics, 2006
 Frequency Visit (%)
- First Visit 31.27
- Repeat Visit 51.30
 Travel Arrangement
- Independent 61.67
- Package Tour 18.56
- Not Stated 19.77
 Overall Average Length
of Stay ( Nights) 12.06
- Foreign Visitors 10.98
- Overseas Filipino 48.02
 Average Daily
Expenditure
(US$) 83.91
Foreign Visitors 84.70
Overseas Filipino 55.78

84. Foreign Visitors
Expenditure
2006
 Average Daily Expenditure US$ 83.91
 Major Items of Expenditure
 Accommodation US$ 25.72
 Shopping 22.01
 Food and Bev. 20.39
 Entertainment
7.02
 Local Transport 4.71
 Miscellaneous 2.81
 Guided Tour 0.36

85. Tourist Attractions by
Province

86. Major Attractions by Province
Aniao Islets, Cemento Beach, Digisit Beach,
Aurora
Dimadimalangat Islet,
and the Lukso-Lukso Islets, Dicasalarin Bay,
Cunayan Falls, Ditumabo Falls,
Banju Springs, Dingalan Bay View Site,
Lamao Caves and the Rocks of Dingalan
Bataan
Dambana ng Kagitingan (Shrine of Valor),
Zero Km. Death March Marker (Bagac)
Water Sports, Jetski or windsurf at Bagac
Mountain Climbing Mt. Natib (Orani,
Bataan)

87. Major Attractions by Province
Bulacan
Hiyas ng Bulacan Museum, Barasoain
Church, Kameztisuhan
Biak-Na-Bato National Park
Nueva
Ecija
Pantabangan Dam, Central Luzon
State University (CLSU), PhilRice
Pamp anga Betis Church (Guagua, Pampanga)
HILAGA VILLAGE (formerly Paskuhan
Village), Cutud Lenten Rites (Sn Fdo)
Candaba Swamps (Candaba), Nayong
Pilipino Sa Clark, Clark Museum,
Museong Kapampangan, Museo ning
Angeles
Center for Kapampangan Studies (Holy
Angel University)

88. Major Attractions by Province
Tarlac
Capas National Shrine
(Capas)
Sto. Domingo Death March
Marker (Capas)
Mt. Pinatubo, Relic of the True Cross
(San Jose, Tarlac)
Zambales CASA SAN MIGUEL FOUNDATION
Magsaysay Ancestral House
(Castillejos)
Ocean Adventure (Subic Bay Marine
Exploratorium)
Zoobic Safari

89. Major Festivals by Province

90. Major Festivals by Province
Aurora
AURORA DAY
(February 14-19)
Sabutan Festival
Bataan
Bataan Day
(April 9)
Pawikan Festival
Bulacan
Pulilan Carabao Festival,
Singkaban Fiesta (Linggo ng
Bulacan) Sept. 8-15
Obando Festival, Carabao
Festival
Bocaue River Festival (Pagoda
Festival)

91. Major Festivals by Province
Nueva Ecija
Taong Putik Festival of
Aliaga
Apung Iru Fluvial Festival (Apalit),
Sisig Festival ( Angeles City),
PAMPANGA Sinukwan Festival
Pampanga Day, Dec 11
Pyestang Tugak (City of San Fernando)
Giant Lantern Festival (City of San Fernando)
Philippine International Hot-Air Balloon Festival
Fiestang Kuliat (Angeles City)
Tigtigan at Terakan keng Dalan (Angeles City)

92. Major Festivals by Province
Tarlac Malatarlak Festival
Zambales Mango Festival
Paynauen 'Duyan' Festival
Ulo ng Apo Festival
(Olongapo City)

93. Tourism Milestones

94. Milestones for Tourism
Subic-Clark-Tarlac Expressway
North Luzon Expressway
DMIA Air Arrivals
Subic International Airport
Subic International Seaport
North Rail Project
Foreign Investments (Hotels, Resorts)
3M Visitors in 2007 and 5M in 2010

95. What DOT-RIII Has Done
Skills Enhancement Programs
Airport Reception Unit in DMIA
Domestic Promo Program with Budget
North Phils Tourism Fair (SM City Clark)
Sales Missions (Domestic/Overseas)
Production of Brochures (North Phils)
www.visitmyphilippines.com
Interactive Maps (ongoing)

96. What DOT-RIII Has Done
Festivals and Events Promo
AVP for Central Luzon (Living Asia)
Central Luzon Tourism Council
Fam Trips for Foreign Media
Pik-A-Pak-N-Go Tours
Convention Organization
Bike Tourism (Motorcycles, Mt. Bikes)
Mt. Pinatubo Ecotourism Program

97. What DOT-RIII Has Done
New Product ID (Health and Wellness w/
DTI-RIII, Hot Springs in Sapangbato,
Sacobia Valley as Camping Site,
Candaba Swamp Bird Watching, etc.)
Pilgrimage Site in San Jose, Tarlac
Nayong Pilipino sa Clark

98. What Needs to be Done
 Develop New Tourism Products (Clark, Subic, Tarlac,
and beyond)
 Develop Tourism Circuits (North Phils)
 Strengthen LGUs’ Role in Product Enhancement and
Marketing (Local Government Code)
 Standards Setting and Accreditation (Tourism
Services)
 Protection of Environment (Mt. Pinatubo, etc.)
 Visitor Information System (Visitor Friendly)
 Local Tourism Organizations (CVBs, TCs, etc.)
 Foreign and Local Investments and Incentives

99. Kelangan pa bang
i-memorize ‘yan?