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Digital Event (GovCamp Singapore 2011)

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Introduces the idea of a 'digital' event as a way to understanding how users engage with social media. Argues that the user experience should be considered first, before technology. …

Introduces the idea of a 'digital' event as a way to understanding how users engage with social media. Argues that the user experience should be considered first, before technology.
Presents 2 case studies on how virtual worlds are used. (1) To watch President Obama's talk in Ghana collectively (2) By the US govt.(USDA / vGov)

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  • http://www.alwaysblack.com/blackbox/wanderingyaffle_01.html (source)
  • Transcript

    • 1. Digital Event
      Joshua Nair
      19 Jan 2011
      1
    • 2. What we’ll cover today
      How do people use virtual worlds?
      • Generalize this to social media as a whole.
      An argument:
      We should focus on the user’s experience
      • Present a simple way of understanding the users’ experience
      2
    • 3. My Background
      Special Interest Group on Interactive Digital Enterprise (SIGIDE)
      Melbourne/ Singapore/ USA
      Singapore
      Studying virtual worlds
      Selling and creating Virtual Worlds for govt/corporate use
      This presentation is in my personal capacity.
      Drawing on data and experiences from my workplaces
      3
    • 4. What’s a virtual world?
      Digital Spatial Environment (2D/3D)
      Virtual World
      4
    • 5. What’s a virtual world?
      Digital Spatial Environment (2D/3D)
      Virtual World
      5
      Second Life
      VastPark
    • 6. What’s a virtual world?
      Digital Spatial Environment (2D/3D)
      Virtual World
      “Game-like” tools
      6
    • 7. What’s a virtual world?
      Digital Spatial Environment (2D/3D)
      Virtual World
      “Game-like” tools
      Supporting Features
      (e.g Social Network, Tools for User Created Content)
      7
    • 8. ObamaGhana
      8
      July 10th, 2009 
      In the eyes of the participants:
      “The news is full of commentary about how significant the speech that President Obama is going to give in Ghana tomorrow is going to be. And the White House is making a serious social media effort –Facebook, SMS, Twitter… “
      “Citizens from numerous countries will meet together in virtual worlds to collectively watch a speech from President Obama, view Twitter feedback on his talk, and a join in discussion with musician and activist D.N.A. (Derrick Ashong), Ambassador Kenton Keith and African historian Professor Tim Burke. “
      - RaphKoster
    • 9. ObamaGhana
      9
      Video
      bridge
      virtual world platforms
    • 10. Metaplace
      10
    • 11. Second Life
      11
    • 12. Primary Tools
      Technology in ObamaTalk
      Ustream
      Metaplace
      Second Life
      Skype
      A user’s PC (UGC)
      Secondary
      conversation
      Twitter
      Blogs
      12
      What’s going on? It doesn’t help to focus on the technology.
    • 13. What did the user experience?
      SL: Grace McDunnough: We go to great lengths to be together and watch video ... I kinda love that
       
      SL: Grace McDunnough: Does this feel like this to anyone else? http://www.oldwickdental.com/editor/assets/img005.jpg
      13
    • 14. What did the user experience?
      14
    • 15. What did the user experience?
      1) All together at the same time
      2) Reciprocal Attention
      3) Participants oriented towards/observing the same object
      Concept adapted from: KnorCetina & Brugger 2002, A.Schultz 1969
      15
    • 16. What did the user experience?
      1) All together at the same time
      3) Participants oriented towards/observing the same object
      2) Reciprocal Attention
      Metaplace
      16
    • 17. What did the user experience?
      3) Participants oriented towards/observing the same object
      1) All together at the same time
      2) Reciprocal Attention
      17
    • 18. What did the user experience?
      A “Digital Event”:
      Users are together at the same time (“interlocking time dimensions”)
      Reciprocal attention between users
      Participants oriented towards/observing the same object
      This creates a sense of “shared space”,
      “common experience” and “community(?)”.
      18
    • 19. What have other governments explored?
      US Department of Agriculture (2010)
      All use cases include, voice chat, text chat and live audio/video streaming.
      19
    • 20. What have other governments explored?
      US Department of Agriculture (2010)
      Each of these are Digital Events.
      All use cases include, voice chat, text chat and live audio/video streaming.
      20
    • 21. How should I approach social media?
      Focus on the user’s experience
      NOT on the technology
      21
    • 22. What does the user perceive?
      Surfing the internet alone
      Writing on the “Digital Noticeboard”
      Attending a
      “Digital Event”
      Reciprocal attention
      Reciprocal attention
      Oriented towards a particular web-thing
      Oriented towards a particular web-thing
      Real-time interaction
      VWs, Video-chat, web-meeting solutions
      Forums, Social Networks, Twitter
      A nice informative web page
      22
    • 23. Focus on Users
      Three Questions to ask:
      Who do I need to communicate with?
      What’s the best setting to communicate with them? Digital Event? Digital Noticeboard or Informative Web Page?
      What technology should I use to create this online setting?
      23
    • 24. Thank you
      joshuanair@gmail.comjosh@vastpark.com
      Feel free to contact me for a chat.
      24
    • 25. US Govt
      “At first I saw that Virtual Worlds were an incredible environment for education and training. Anybody that does anything to do with education gets it right away, how powerful and immersive the environment is.”
      Paulette Robinson
      Founder and Director of the Federal Consortium for Virtual Worlds
      Assistant Dean, National Defense University
      25
    • 26. Social media in an organization
      Questions to ask?
      Who are the ‘stakeholders’? (users)
      What’s important to them? What’s my mission?
      What’s the appropriate setting to connect them?
      What’s the right technology to use? What are the right features to have?
      26