Digital Event<br />Joshua Nair<br />19 Jan 2011<br />1<br />
What we’ll cover today<br />How do people use virtual worlds?<br /><ul><li>Generalize this to social media as a whole.</li...
My Background <br />Special Interest Group on Interactive Digital Enterprise (SIGIDE)<br />Melbourne/ Singapore/ USA<br />...
What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />4<br />
What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />5<br />Second Life<br />VastPar...
What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />“Game-like” tools<br />6<br />
What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />“Game-like” tools<br />Supporti...
ObamaGhana<br />8<br />July 10th, 2009 <br />In the eyes of the participants: <br />“The news is full of commentary about ...
ObamaGhana<br />9<br />Video <br />bridge<br />virtual world platforms<br />
Metaplace<br />10<br />
Second Life<br />11<br />
Primary Tools<br />Technology in ObamaTalk<br />Ustream<br />Metaplace<br />Second Life<br />Skype<br />A user’s PC  (UGC)...
What did the user experience?<br />SL: Grace McDunnough: We go to great lengths to be together and watch video ... I kinda...
What did the user experience?<br />14<br />
What did the user experience?<br />1) All together at the same time<br />2) Reciprocal Attention<br />3) Participants orie...
What did the user experience?<br />1) All together at the same time<br />3) Participants oriented towards/observing the sa...
What did the user experience?<br />3) Participants oriented towards/observing the same object <br />1) All together at the...
What did the user experience?<br />A “Digital Event”:<br />Users are together at the same time (“interlocking time dimensi...
What have other governments explored?<br />US Department of Agriculture  (2010)<br />All use cases include, voice chat, te...
What have other governments explored?<br />US Department of Agriculture  (2010)<br />Each of these are Digital Events. <br...
How should I approach social media?<br />Focus on the user’s experience <br />NOT on the technology <br />21<br />
What does the user perceive?<br />Surfing the internet alone<br />Writing on the “Digital Noticeboard”<br />Attending a <b...
Focus on Users<br />Three Questions to ask: <br />Who do I need to communicate with? <br />What’s the best setting to comm...
Thank you<br />joshuanair@gmail.comjosh@vastpark.com<br />Feel free to contact me for a chat. <br />24<br />
US Govt<br />“At first I saw that Virtual Worlds were an incredible environment for education and training. Anybody that d...
Social media in an organization<br />Questions to ask? <br />Who are the ‘stakeholders’? (users)<br />What’s important to ...
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Digital Event (GovCamp Singapore 2011)

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Introduces the idea of a 'digital' event as a way to understanding how users engage with social media. Argues that the user experience should be considered first, before technology.
Presents 2 case studies on how virtual worlds are used. (1) To watch President Obama's talk in Ghana collectively (2) By the US govt.(USDA / vGov)

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  • Digital Event (GovCamp Singapore 2011)

    1. 1. Digital Event<br />Joshua Nair<br />19 Jan 2011<br />1<br />
    2. 2. What we’ll cover today<br />How do people use virtual worlds?<br /><ul><li>Generalize this to social media as a whole.</li></ul>An argument:<br /> We should focus on the user’s experience<br /><ul><li>Present a simple way of understanding the users’ experience</li></ul>2<br />
    3. 3. My Background <br />Special Interest Group on Interactive Digital Enterprise (SIGIDE)<br />Melbourne/ Singapore/ USA<br />Singapore<br />Studying virtual worlds<br />Selling and creating Virtual Worlds for govt/corporate use<br />This presentation is in my personal capacity. <br />Drawing on data and experiences from my workplaces<br />3<br />
    4. 4. What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />4<br />
    5. 5. What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />5<br />Second Life<br />VastPark<br />
    6. 6. What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />“Game-like” tools<br />6<br />
    7. 7. What’s a virtual world? <br />Digital Spatial Environment (2D/3D)<br />Virtual World <br />“Game-like” tools<br />Supporting Features <br />(e.g Social Network, Tools for User Created Content) <br />7<br />
    8. 8. ObamaGhana<br />8<br />July 10th, 2009 <br />In the eyes of the participants: <br />“The news is full of commentary about how significant the speech that President Obama is going to give in Ghana tomorrow is going to be. And the White House is making a serious social media effort –Facebook, SMS, Twitter… “<br />“Citizens from numerous countries will meet together in virtual worlds to collectively watch a speech from President Obama, view Twitter feedback on his talk, and a join in discussion with musician and activist D.N.A. (Derrick Ashong), Ambassador Kenton Keith and African historian Professor Tim Burke. “<br />- RaphKoster<br />
    9. 9. ObamaGhana<br />9<br />Video <br />bridge<br />virtual world platforms<br />
    10. 10. Metaplace<br />10<br />
    11. 11. Second Life<br />11<br />
    12. 12. Primary Tools<br />Technology in ObamaTalk<br />Ustream<br />Metaplace<br />Second Life<br />Skype<br />A user’s PC (UGC)<br />Secondary<br />conversation<br />Twitter<br />Blogs <br />12<br />What’s going on? It doesn’t help to focus on the technology. <br />
    13. 13. What did the user experience?<br />SL: Grace McDunnough: We go to great lengths to be together and watch video ... I kinda love that<br /> <br />SL: Grace McDunnough: Does this feel like this to anyone else? http://www.oldwickdental.com/editor/assets/img005.jpg<br />13<br />
    14. 14. What did the user experience?<br />14<br />
    15. 15. What did the user experience?<br />1) All together at the same time<br />2) Reciprocal Attention<br />3) Participants oriented towards/observing the same object <br />Concept adapted from: KnorCetina & Brugger 2002, A.Schultz 1969<br />15<br />
    16. 16. What did the user experience?<br />1) All together at the same time<br />3) Participants oriented towards/observing the same object <br />2) Reciprocal Attention<br />Metaplace<br />16<br />
    17. 17. What did the user experience?<br />3) Participants oriented towards/observing the same object <br />1) All together at the same time<br />2) Reciprocal Attention<br />17<br />
    18. 18. What did the user experience?<br />A “Digital Event”:<br />Users are together at the same time (“interlocking time dimensions”)<br />Reciprocal attention between users<br />Participants oriented towards/observing the same object<br />This creates a sense of “shared space”, <br />“common experience” and “community(?)”.<br />18<br />
    19. 19. What have other governments explored?<br />US Department of Agriculture (2010)<br />All use cases include, voice chat, text chat and live audio/video streaming. <br />19<br />
    20. 20. What have other governments explored?<br />US Department of Agriculture (2010)<br />Each of these are Digital Events. <br />All use cases include, voice chat, text chat and live audio/video streaming. <br />20<br />
    21. 21. How should I approach social media?<br />Focus on the user’s experience <br />NOT on the technology <br />21<br />
    22. 22. What does the user perceive?<br />Surfing the internet alone<br />Writing on the “Digital Noticeboard”<br />Attending a <br />“Digital Event” <br />Reciprocal attention<br />Reciprocal attention<br />Oriented towards a particular web-thing<br />Oriented towards a particular web-thing<br />Real-time interaction<br />VWs, Video-chat, web-meeting solutions<br />Forums, Social Networks, Twitter<br />A nice informative web page<br />22<br />
    23. 23. Focus on Users<br />Three Questions to ask: <br />Who do I need to communicate with? <br />What’s the best setting to communicate with them? Digital Event? Digital Noticeboard or Informative Web Page? <br />What technology should I use to create this online setting? <br />23<br />
    24. 24. Thank you<br />joshuanair@gmail.comjosh@vastpark.com<br />Feel free to contact me for a chat. <br />24<br />
    25. 25. US Govt<br />“At first I saw that Virtual Worlds were an incredible environment for education and training. Anybody that does anything to do with education gets it right away, how powerful and immersive the environment is.”<br />Paulette Robinson <br />Founder and Director of the Federal Consortium for Virtual Worlds<br />Assistant Dean, National Defense University<br />25<br />
    26. 26. Social media in an organization<br />Questions to ask? <br />Who are the ‘stakeholders’? (users)<br />What’s important to them? What’s my mission? <br />What’s the appropriate setting to connect them? <br />What’s the right technology to use? What are the right features to have? <br />26<br />
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