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SOCIAL NETWORKING Socialization & Communities in a Virtual World 10/23/2007 M.Tadros New England Institute of Art Brooklin...
Objectives <ul><li>Types of virtual social networking tools </li></ul><ul><li>How does it affect us? [socially, economical...
Types of Software <ul><li>Collaborative software </li></ul><ul><li>Social software </li></ul><ul><li>Social metadata and/o...
collaborative software <ul><li>designed to help people involved in a common task achieve their goals.  </li></ul><ul><li>E...
social software <ul><li>web-enabled software programs </li></ul><ul><li>allow users to interact, share, and meet other use...
Points for discussion <ul><li>why are they successful?  </li></ul><ul><li>what are the risks involved?  </li></ul><ul><li>...
Social metadata and/or anchortext:  <ul><li>Emerging world of social metadata </li></ul><ul><li>a layer of programming dat...
Metaverses or immersive environments <ul><li>Everyone is trying to understand its implications.  </li></ul><ul><li>Is it a...
Definition <ul><li>It is not just interactive tv it is also immersive.  </li></ul><ul><li>An immersive 3D virtual world, t...
Statistics <ul><li>Second Life 7 m </li></ul><ul><li>Entropia 550 k </li></ul><ul><li>HiPiHi </li></ul><ul><li>There – Cyw...
<ul><li>250 million residents in virtual worlds by 2011: what is the potential of that? </li></ul>Projected:  10/23/2007 M...
Virtual worlds for business enterprise? <ul><li>Using 3d modality for meetings </li></ul><ul><li>Workplaces are changing: ...
yesterday <ul><li>PCs </li></ul><ul><li>GUI </li></ul><ul><li>IM </li></ul><ul><li>SMS </li></ul><ul><li>internet games </...
today <ul><li>Wireless </li></ul><ul><li>rich media </li></ul><ul><li>VOip </li></ul><ul><li>peer to peer </li></ul><ul><l...
Tomorrow? <ul><li>user created content /cms </li></ul><ul><li>potential is still wide open </li></ul>10/23/2007 M.Tadros
Challenges and opportunities <ul><li>Will enough people come to justify online presence and investment? Virtual sales vers...
Option 1:  use available media <ul><li>set your own rules, controlled demographics, conventional business model </li></ul>...
Option 2: public worlds <ul><li>Second Life and There: platforms or worlds?  </li></ul><ul><li>second life is a platform –...
Option 3: build a private world <ul><li>self hosted or serviced, inside your firewall, secure collaboration, no distractio...
Prominent examples of success <ul><li>UN World Food Program's food force: uses 3D gaming to teach about famine relief </li...
Success <ul><li>http://www.millionsofus.com/  [a business model that helps others create virtual environments for their bu...
Education and government <ul><li>nonverbal communications </li></ul><ul><li>teaching social skills – medical and training ...
Sources <ul><li>http://www.joelamantia.com/blog/archives/cat_social_bookmarking.html </li></ul><ul><li>http://www-03.ibm.c...
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Social Networking: Socialization and Communities in a Virtual World

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Social Networking: Socialization and Communities in a Virtual World

  1. 1. SOCIAL NETWORKING Socialization & Communities in a Virtual World 10/23/2007 M.Tadros New England Institute of Art Brookline, MA For more information visit: http://socialnets.wikispaces.com
  2. 2. Objectives <ul><li>Types of virtual social networking tools </li></ul><ul><li>How does it affect us? [socially, economically etc.] </li></ul><ul><li>Why should we care? </li></ul><ul><li>Challenges and risks </li></ul><ul><li>Future? </li></ul>10/23/2007 M.Tadros
  3. 3. Types of Software <ul><li>Collaborative software </li></ul><ul><li>Social software </li></ul><ul><li>Social metadata and/or anchortext /social bookmarking </li></ul><ul><li>Metaverses and immersive environments </li></ul>10/23/2007 M.Tadros
  4. 4. collaborative software <ul><li>designed to help people involved in a common task achieve their goals. </li></ul><ul><li>Eg. email, calendars, web conferencing, meetings etc.] </li></ul><ul><li>Web 1.0 </li></ul>10/23/2007 M.Tadros
  5. 5. social software <ul><li>web-enabled software programs </li></ul><ul><li>allow users to interact, share, and meet other users </li></ul><ul><li>a virtual interaction that replaces physical interaction </li></ul><ul><li>online networks [who you know is better than what you know – applying for jobs – accepting job applications from an HR perspective, etc.] </li></ul><ul><li>[eg. including myspace, twitter, facebook, online dating, meetups, Craig’s List, youtube, linkedin, etc.] </li></ul>10/23/2007 M.Tadros
  6. 6. Points for discussion <ul><li>why are they successful? </li></ul><ul><li>what are the risks involved? </li></ul><ul><li>what are the challenges? </li></ul><ul><li>What is the demographic of their usage? </li></ul><ul><li>What are the social implications? </li></ul>10/23/2007 M.Tadros
  7. 7. Social metadata and/or anchortext: <ul><li>Emerging world of social metadata </li></ul><ul><li>a layer of programming data that describes content and helps tag it </li></ul><ul><li>it is predicted that Web 3.0 will be about social metadata through “factoring in the opinions, naming conventions, web habits, locations, and behaviors of regular people and their &quot;friends””. </li></ul><ul><li>It is moving into more enhanced methods putting publicly visible metadata, in the form of reviews and descriptive details, to existing records. </li></ul>10/23/2007 M.Tadros
  8. 8. Metaverses or immersive environments <ul><li>Everyone is trying to understand its implications. </li></ul><ul><li>Is it a simulation of the economy? of the environment? Of society? Of political and/or social landscapes? </li></ul><ul><li>Business perspective: discussion of social networking for employees, customers/clients, branding issues </li></ul><ul><li>This is video games meeting Web 2.0! </li></ul>10/23/2007 M.Tadros
  9. 9. Definition <ul><li>It is not just interactive tv it is also immersive. </li></ul><ul><li>An immersive 3D virtual world, that includes aspects of the physical world objects, actors, interfaces, and networks that construct and interact with virtual environments </li></ul><ul><li>The Metaverse is the convergence of </li></ul><ul><ul><li>virtually-enhanced physical reality and </li></ul></ul><ul><ul><li>physically persistent virtual space. </li></ul></ul><ul><ul><li>It is a fusion of both, while allowing users to experience it as either. </li></ul></ul><ul><li>Source: metaverse roadmap </li></ul>10/23/2007 M.Tadros
  10. 10. Statistics <ul><li>Second Life 7 m </li></ul><ul><li>Entropia 550 k </li></ul><ul><li>HiPiHi </li></ul><ul><li>There – Cyworld [south korea] </li></ul><ul><li>Habbo hotel [in excess of 70 million downloads] </li></ul><ul><li>Gaia 1m </li></ul><ul><li>Virtual Laguna Beach 1m </li></ul><ul><li>ActiveWorlds about 1m </li></ul><ul><li>Kaneva 1m </li></ul><ul><li>IMVU 1m </li></ul><ul><li>Club Penguin: 12 m </li></ul><ul><li>Neopets – 70 m </li></ul><ul><li>Zwinky 4.7 </li></ul><ul><li>World of Warcraft 7m </li></ul><ul><li>MMORPG: 12-15 m total </li></ul><ul><li>xbox live: 6 m [the virtual world of the social network of xbox users] </li></ul>10/23/2007 M.Tadros
  11. 11. <ul><li>250 million residents in virtual worlds by 2011: what is the potential of that? </li></ul>Projected: 10/23/2007 M.Tadros
  12. 12. Virtual worlds for business enterprise? <ul><li>Using 3d modality for meetings </li></ul><ul><li>Workplaces are changing: real world/vs virtual world </li></ul><ul><li>Photorealistic environments </li></ul><ul><li>What are the key trends in a virtual environment that will impact your work? </li></ul><ul><li>How can they be used to foster communication and communities valuable to your customers? </li></ul><ul><li>What are the risks and business implications of investment in virtual environments? </li></ul><ul><li>How should you protect yourself as a business?   </li></ul><ul><li>Technology evolution affects games, virtual worlds and platforms. What happens now when they are trying to make the avatars cross-platform and cross-worlds? [Gravatar] </li></ul>10/23/2007 M.Tadros
  13. 13. yesterday <ul><li>PCs </li></ul><ul><li>GUI </li></ul><ul><li>IM </li></ul><ul><li>SMS </li></ul><ul><li>internet games </li></ul><ul><li>knowledgeable rules, immediate goals </li></ul>10/23/2007 M.Tadros
  14. 14. today <ul><li>Wireless </li></ul><ul><li>rich media </li></ul><ul><li>VOip </li></ul><ul><li>peer to peer </li></ul><ul><li>virtual worlds that are limited and predetermined </li></ul>10/23/2007 M.Tadros
  15. 15. Tomorrow? <ul><li>user created content /cms </li></ul><ul><li>potential is still wide open </li></ul>10/23/2007 M.Tadros
  16. 16. Challenges and opportunities <ul><li>Will enough people come to justify online presence and investment? Virtual sales versus ghost towns </li></ul><ul><li>Commerce: pilot information sharing, link to websites, virtual stores. </li></ul><ul><li>Identity </li></ul><ul><li>Branding </li></ul><ul><li>Locations: isolate private facilities; develop security measures for public sites/ watch out for malicious code. There is a trust reduction factor: distance, organization, clture, jurisdiction, technology </li></ul>10/23/2007 M.Tadros
  17. 17. Option 1: use available media <ul><li>set your own rules, controlled demographics, conventional business model </li></ul><ul><li>you can use multiverse [a platform that allows you to create your own world – use them as platform to create your own world]. Much of it is open source. The technology is easy – but what is the problem is the idea: what is the content? what do you want to do with it? etc. </li></ul><ul><li>Eg. Tyra's virtual studio, myspace, the hills, club penguin </li></ul>10/23/2007 M.Tadros
  18. 18. Option 2: public worlds <ul><li>Second Life and There: platforms or worlds? </li></ul><ul><li>second life is a platform – it has a good user interface that allows you to create stuff. </li></ul><ul><li>how does an organization benefit from that? </li></ul><ul><li>What about intellectual property. </li></ul><ul><li>Linden labs give you IP... until they close down. </li></ul><ul><li>They are under no obligation to keep it running for any time. </li></ul>10/23/2007 M.Tadros
  19. 19. Option 3: build a private world <ul><li>self hosted or serviced, inside your firewall, secure collaboration, no distractions, augment other communications. </li></ul><ul><li>Eg. activeworlds, multiverse, torque game engine; croquet; project wonderland </li></ul>10/23/2007 M.Tadros
  20. 20. Prominent examples of success <ul><li>UN World Food Program's food force: uses 3D gaming to teach about famine relief </li></ul><ul><li>Game-like websites using flash or other rich clients: car, kitchen, house walk-through </li></ul><ul><li>Unisfair virtual trade shows: trade shows and user conferences in second life for business </li></ul><ul><li>Wells Fargo launched a 3D online financial education site for young people on the ActiveWorld platform about a year ago </li></ul><ul><li>Sixth-graders in Wisconsin are using an avatarized virtual environment built at Harvard to learn about science [MUVEES or Multi-User Virtual Environment Experimental Simulator) </li></ul>10/23/2007 M.Tadros
  21. 21. Success <ul><li>http://www.millionsofus.com/ [a business model that helps others create virtual environments for their businesses] </li></ul><ul><li>http://www.gse.harvard.edu/~dedech/muvees/ [a Harvard project that creates a virtual environment for education] </li></ul><ul><li>BUT: Are your customers in MMORPGs [massive multi-player online role playing games]? </li></ul>10/23/2007 M.Tadros
  22. 22. Education and government <ul><li>nonverbal communications </li></ul><ul><li>teaching social skills – medical and training applications </li></ul><ul><li>one-to-one, one-to-many, several to several </li></ul><ul><li>educational courses </li></ul><ul><li>political canvassing </li></ul><ul><li>civil response simulations </li></ul><ul><li>Cyberone: law in the court </li></ul><ul><li>of public opinion </li></ul>10/23/2007 M.Tadros
  23. 23. Sources <ul><li>http://www.joelamantia.com/blog/archives/cat_social_bookmarking.html </li></ul><ul><li>http://www-03.ibm.com/press/us/en/pressrelease/21433.wss </li></ul><ul><li>Gartner Summit presentations – September 07 </li></ul><ul><li>http://www.metaverseroadmap.org/overview/ </li></ul>10/23/2007 M.Tadros

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